Mercedes Benz Now India’s fastest growing luxury Car brand. In India, the growing preference for Mercedes-Benz products by exclusive customers who prefer luxury and comfort on their travel is a strong reaffirmation for the brand’s immaculate equity. Test drive your Star Mercedes car today in Bangalore city @ Akshaya Motors , the fastest growing Mercedes dealer in Bangalore. Visit: http://www.akshayamotors.in/
2. “India is today the world’s seventh largest automobile
market and for Mercedes-Benz, it is on the verge of
breaking into our top 20 markets,” said Eberhard Kern,
Managing Director and CEO, Mercedes-Benz India
(MBIL).”
India’s fastest growing luxury car
brand, Mercedes-Benz, announced
a stellar sales performance in the
January to March 2015 period.
The company clocked its best-ever
quarter sales of 3,566 units which is
a robust 40% growth compared to
the same period in 2014.
In India, the growing preference for
Mercedes-Benz products by
exclusive customers who prefer
luxury and comfort on their travel,
is a strong reaffirmation for the
brand’s immaculate equity.
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Mercedes-Benz India's New Strategy In 2015
After successfully launching 10 products in 2014, Mercedes-Benz India's new strategy
is 15 in 2015, where they will be launching 15 new models in India.
CLA will be Mercedes-Benz first launch of 2015. This will be the company's new
entry- level sedan. The CLA is based on the MFA-platform, which is shared with the A-
Class, B- Class and GLA.
Mercedes expects double digit growth from India
“We expect a double-digit growth this year in India," Mercedes Benz India Managing
Director and CEO Eberhard Kern told reporters here.
While the growth last year was 32 per cent in the country, the German luxury car
maker has already touched 25 per cent from January-June 2014.
The luxury car market was stagnant and was declining a bit. However, since May this
year a positive trend was being seen in the total market. Since the Lok Sabha
elections, there is positive sentiment, he added.
5. Mercedes-Benz CLA
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The CLA is based on the MFA-
platform, which is shared with the
A-Class, B-Class and GLA.
Hence, there is a similarly in styling
be it the exterior or the interior.
The CLA will be made available in
CLA 200 (petrol with the same C-
Class petrol engine) and the diesel
will be CLA 200 CDI.
This will be a 2.2-litre diesel engine
that will produce 143bhp of power.
It will directly compete with the
Audi A3.
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Mercedes-Benz C-Class Diesel
The C-Class launched last year was petrol and is a CBU, but now the C220 CDI will
be made available in the coming months. The C220 CDI should be launched in the
first quarter of 2015 and it will be assembled in the Chakan plant. This will help to
reduce the price of the C-Class, which at the moment is exorbitant as it is CBU.
Even the petrol shall be assembled in India.
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More Powerful A-Class
a more powerful A-Class will be launched in the form of A200 CDI. As most of the
competing cars with the A-Class offer more power, Mercedes-Benz wont want to
have any kind of kink in its armor. So, the A-Class will be made available with two
diesel options. But another good news is that the assembly of the A-Class should
commence soon, as the Chakan plant production capacity will soon double from
10,000 to 20.
8. B-Class Facelift
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The new B-Class will be made available with B180 and B200 CDI.
There might not be a B180 CDI. The B-Class will get some
cosmetic upgrades too and once the production of B-Class
commences, it will see a dip in its pricing.
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S-Class hybrid
The S-Class has been made
available in India in the S350
and S500 avatar, but now the
Stuttgart-based manufacturer
will be introducing the S400
hybrid.
This will be the same S-Class
with all the luxury frills, however
with a lesser carbon footprint.
For all the tree-huggers, the S-
hybrid will be another reason to
buy the S-Class.
10. AMG GT
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The second product from Mercedes-AMG after the successful SLS AMG. The
AMG GT is a sports car than a supercar, which can be used for daily driving.
The AMG GT will be powered by a 4.0-litre V8 engine and it will produce
about 560bhp of power. The AMG GT will priced at about Rs 2.5 crores (on-
road) and will be made available in India by mid-2015
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E 400 Cabriolet
The new E Cabriolet will be the E400 instead of the E350 like the previous version.
The E 400 will be made available only in petrol and it will a complete body unit
import. The E Cabriolet should be launched in the first half of 2014 and it will be
priced at about Rs 65 lakhs (ex-showroom). We can also expect the cabriolet to
come in the form of E250 CDI Cabriolet from what we understand.
12. Mercedes-Benz Style
The philosophy of Mercedes-Benz Style is
based on intelligent and progressive design
that works perfectly.
Every product created by Mercedes-
Benz Style embodies the very deliberate
and distinctive use of innovative materials,
color combinations, structures, shapes and
light.
Mercedes-Benz Style, like Mercedes-
Benz itself, is a name synonymous with
design and innovation combined with
uncompromising quality.
A variety of highly exclusive design products
are created that bring the standard and
unmistakable dynamic form of Mercedes-
Benz into new areas of life.
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How Mercedes Plans To Take On Its Contenders
The launch of compact luxury cars, the size of which are slightly larger than Maruti
Swift Dzire but priced four times higher, was a calculated risk Mercedes-Benz took in
India when its back was against the wall in 2012.
Apart from a possible conflict with ultra luxe image, the launch of the two smallest
cars in its portfolio also meant competing against Honda Accord, Toyota Camry and
Nissan Teana which operate in that price band.
But the ‘small’ step meant a giant leap for Merc in India.
The company, which had slipped to number three position while its fellow German
rivals BMW and Audi stole the show, got back in the numbers game only in 2013
when the A-Class and B-Class (launched in 2012) went on sale.
14. Test Drive your Star Mercedes Car Today in Bangalore City
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