SlideShare a Scribd company logo
1 of 14
Mercedes Benz India’s Leading Luxury Car Brand
“India is today the world’s seventh largest automobile
market and for Mercedes-Benz, it is on the verge of
breaking into our top 20 markets,” said Eberhard Kern,
Managing Director and CEO, Mercedes-Benz India
(MBIL).”
 India’s fastest growing luxury car
brand, Mercedes-Benz, announced
a stellar sales performance in the
January to March 2015 period.
 The company clocked its best-ever
quarter sales of 3,566 units which is
a robust 40% growth compared to
the same period in 2014.
 In India, the growing preference for
Mercedes-Benz products by
exclusive customers who prefer
luxury and comfort on their travel,
is a strong reaffirmation for the
brand’s immaculate equity.
http://www.akshayamotors.in
http://www.akshayamotors.in
Mercedes-Benz India's New Strategy In 2015
 After successfully launching 10 products in 2014, Mercedes-Benz India's new strategy
is 15 in 2015, where they will be launching 15 new models in India.
 CLA will be Mercedes-Benz first launch of 2015. This will be the company's new
entry- level sedan. The CLA is based on the MFA-platform, which is shared with the A-
Class, B- Class and GLA.
 Mercedes expects double digit growth from India
 “We expect a double-digit growth this year in India," Mercedes Benz India Managing
Director and CEO Eberhard Kern told reporters here.
 While the growth last year was 32 per cent in the country, the German luxury car
maker has already touched 25 per cent from January-June 2014.
 The luxury car market was stagnant and was declining a bit. However, since May this
year a positive trend was being seen in the total market. Since the Lok Sabha
elections, there is positive sentiment, he added.
Mercedes Models Launches 2015
 Mercedes-Benz CLA
 Mercedes-Benz C-Class Diesel
 More powerful A-Class
 B-Class facelift
 S-Class hybrid
 E 400 Cabriolet
 AMG GT
http://www.akshayamotors.in
Mercedes-Benz CLA
http://www.akshayamotors.in
 The CLA is based on the MFA-
platform, which is shared with the
A-Class, B-Class and GLA.
 Hence, there is a similarly in styling
be it the exterior or the interior.
 The CLA will be made available in
CLA 200 (petrol with the same C-
Class petrol engine) and the diesel
will be CLA 200 CDI.
 This will be a 2.2-litre diesel engine
that will produce 143bhp of power.
 It will directly compete with the
Audi A3.
http://www.akshayamotors.in
Mercedes-Benz C-Class Diesel
The C-Class launched last year was petrol and is a CBU, but now the C220 CDI will
be made available in the coming months. The C220 CDI should be launched in the
first quarter of 2015 and it will be assembled in the Chakan plant. This will help to
reduce the price of the C-Class, which at the moment is exorbitant as it is CBU.
Even the petrol shall be assembled in India.
http://www.akshayamotors.in
More Powerful A-Class
a more powerful A-Class will be launched in the form of A200 CDI. As most of the
competing cars with the A-Class offer more power, Mercedes-Benz wont want to
have any kind of kink in its armor. So, the A-Class will be made available with two
diesel options. But another good news is that the assembly of the A-Class should
commence soon, as the Chakan plant production capacity will soon double from
10,000 to 20.
B-Class Facelift
http://www.akshayamotors.in
The new B-Class will be made available with B180 and B200 CDI.
There might not be a B180 CDI. The B-Class will get some
cosmetic upgrades too and once the production of B-Class
commences, it will see a dip in its pricing.
http://www.akshayamotors.in
S-Class hybrid
 The S-Class has been made
available in India in the S350
and S500 avatar, but now the
Stuttgart-based manufacturer
will be introducing the S400
hybrid.
 This will be the same S-Class
with all the luxury frills, however
with a lesser carbon footprint.
 For all the tree-huggers, the S-
hybrid will be another reason to
buy the S-Class.
AMG GT
http://www.akshayamotors.in
The second product from Mercedes-AMG after the successful SLS AMG. The
AMG GT is a sports car than a supercar, which can be used for daily driving.
The AMG GT will be powered by a 4.0-litre V8 engine and it will produce
about 560bhp of power. The AMG GT will priced at about Rs 2.5 crores (on-
road) and will be made available in India by mid-2015
http://www.akshayamotors.in
E 400 Cabriolet
The new E Cabriolet will be the E400 instead of the E350 like the previous version.
The E 400 will be made available only in petrol and it will a complete body unit
import. The E Cabriolet should be launched in the first half of 2014 and it will be
priced at about Rs 65 lakhs (ex-showroom). We can also expect the cabriolet to
come in the form of E250 CDI Cabriolet from what we understand.
Mercedes-Benz Style
 The philosophy of Mercedes-Benz Style is
based on intelligent and progressive design
that works perfectly.
 Every product created by Mercedes-
Benz Style embodies the very deliberate
and distinctive use of innovative materials,
color combinations, structures, shapes and
light.
 Mercedes-Benz Style, like Mercedes-
Benz itself, is a name synonymous with
design and innovation combined with
uncompromising quality.
 A variety of highly exclusive design products
are created that bring the standard and
unmistakable dynamic form of Mercedes-
Benz into new areas of life.
http://www.akshayamotors.in
http://www.akshayamotors.in
How Mercedes Plans To Take On Its Contenders
 The launch of compact luxury cars, the size of which are slightly larger than Maruti
Swift Dzire but priced four times higher, was a calculated risk Mercedes-Benz took in
India when its back was against the wall in 2012.
 Apart from a possible conflict with ultra luxe image, the launch of the two smallest
cars in its portfolio also meant competing against Honda Accord, Toyota Camry and
Nissan Teana which operate in that price band.
 But the ‘small’ step meant a giant leap for Merc in India.
 The company, which had slipped to number three position while its fellow German
rivals BMW and Audi stole the show, got back in the numbers game only in 2013
when the A-Class and B-Class (launched in 2012) went on sale.
Test Drive your Star Mercedes Car Today in Bangalore City
Visit :http://www.akshayamotors.in
Contact Us : +91 9900039274

More Related Content

Recently uploaded

marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 

Recently uploaded (20)

marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 

Featured

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 

Mercedes Benz India’s Leading Luxury Car Brand

  • 1. Mercedes Benz India’s Leading Luxury Car Brand
  • 2. “India is today the world’s seventh largest automobile market and for Mercedes-Benz, it is on the verge of breaking into our top 20 markets,” said Eberhard Kern, Managing Director and CEO, Mercedes-Benz India (MBIL).”  India’s fastest growing luxury car brand, Mercedes-Benz, announced a stellar sales performance in the January to March 2015 period.  The company clocked its best-ever quarter sales of 3,566 units which is a robust 40% growth compared to the same period in 2014.  In India, the growing preference for Mercedes-Benz products by exclusive customers who prefer luxury and comfort on their travel, is a strong reaffirmation for the brand’s immaculate equity. http://www.akshayamotors.in
  • 3. http://www.akshayamotors.in Mercedes-Benz India's New Strategy In 2015  After successfully launching 10 products in 2014, Mercedes-Benz India's new strategy is 15 in 2015, where they will be launching 15 new models in India.  CLA will be Mercedes-Benz first launch of 2015. This will be the company's new entry- level sedan. The CLA is based on the MFA-platform, which is shared with the A- Class, B- Class and GLA.  Mercedes expects double digit growth from India  “We expect a double-digit growth this year in India," Mercedes Benz India Managing Director and CEO Eberhard Kern told reporters here.  While the growth last year was 32 per cent in the country, the German luxury car maker has already touched 25 per cent from January-June 2014.  The luxury car market was stagnant and was declining a bit. However, since May this year a positive trend was being seen in the total market. Since the Lok Sabha elections, there is positive sentiment, he added.
  • 4. Mercedes Models Launches 2015  Mercedes-Benz CLA  Mercedes-Benz C-Class Diesel  More powerful A-Class  B-Class facelift  S-Class hybrid  E 400 Cabriolet  AMG GT http://www.akshayamotors.in
  • 5. Mercedes-Benz CLA http://www.akshayamotors.in  The CLA is based on the MFA- platform, which is shared with the A-Class, B-Class and GLA.  Hence, there is a similarly in styling be it the exterior or the interior.  The CLA will be made available in CLA 200 (petrol with the same C- Class petrol engine) and the diesel will be CLA 200 CDI.  This will be a 2.2-litre diesel engine that will produce 143bhp of power.  It will directly compete with the Audi A3.
  • 6. http://www.akshayamotors.in Mercedes-Benz C-Class Diesel The C-Class launched last year was petrol and is a CBU, but now the C220 CDI will be made available in the coming months. The C220 CDI should be launched in the first quarter of 2015 and it will be assembled in the Chakan plant. This will help to reduce the price of the C-Class, which at the moment is exorbitant as it is CBU. Even the petrol shall be assembled in India.
  • 7. http://www.akshayamotors.in More Powerful A-Class a more powerful A-Class will be launched in the form of A200 CDI. As most of the competing cars with the A-Class offer more power, Mercedes-Benz wont want to have any kind of kink in its armor. So, the A-Class will be made available with two diesel options. But another good news is that the assembly of the A-Class should commence soon, as the Chakan plant production capacity will soon double from 10,000 to 20.
  • 8. B-Class Facelift http://www.akshayamotors.in The new B-Class will be made available with B180 and B200 CDI. There might not be a B180 CDI. The B-Class will get some cosmetic upgrades too and once the production of B-Class commences, it will see a dip in its pricing.
  • 9. http://www.akshayamotors.in S-Class hybrid  The S-Class has been made available in India in the S350 and S500 avatar, but now the Stuttgart-based manufacturer will be introducing the S400 hybrid.  This will be the same S-Class with all the luxury frills, however with a lesser carbon footprint.  For all the tree-huggers, the S- hybrid will be another reason to buy the S-Class.
  • 10. AMG GT http://www.akshayamotors.in The second product from Mercedes-AMG after the successful SLS AMG. The AMG GT is a sports car than a supercar, which can be used for daily driving. The AMG GT will be powered by a 4.0-litre V8 engine and it will produce about 560bhp of power. The AMG GT will priced at about Rs 2.5 crores (on- road) and will be made available in India by mid-2015
  • 11. http://www.akshayamotors.in E 400 Cabriolet The new E Cabriolet will be the E400 instead of the E350 like the previous version. The E 400 will be made available only in petrol and it will a complete body unit import. The E Cabriolet should be launched in the first half of 2014 and it will be priced at about Rs 65 lakhs (ex-showroom). We can also expect the cabriolet to come in the form of E250 CDI Cabriolet from what we understand.
  • 12. Mercedes-Benz Style  The philosophy of Mercedes-Benz Style is based on intelligent and progressive design that works perfectly.  Every product created by Mercedes- Benz Style embodies the very deliberate and distinctive use of innovative materials, color combinations, structures, shapes and light.  Mercedes-Benz Style, like Mercedes- Benz itself, is a name synonymous with design and innovation combined with uncompromising quality.  A variety of highly exclusive design products are created that bring the standard and unmistakable dynamic form of Mercedes- Benz into new areas of life. http://www.akshayamotors.in
  • 13. http://www.akshayamotors.in How Mercedes Plans To Take On Its Contenders  The launch of compact luxury cars, the size of which are slightly larger than Maruti Swift Dzire but priced four times higher, was a calculated risk Mercedes-Benz took in India when its back was against the wall in 2012.  Apart from a possible conflict with ultra luxe image, the launch of the two smallest cars in its portfolio also meant competing against Honda Accord, Toyota Camry and Nissan Teana which operate in that price band.  But the ‘small’ step meant a giant leap for Merc in India.  The company, which had slipped to number three position while its fellow German rivals BMW and Audi stole the show, got back in the numbers game only in 2013 when the A-Class and B-Class (launched in 2012) went on sale.
  • 14. Test Drive your Star Mercedes Car Today in Bangalore City Visit :http://www.akshayamotors.in Contact Us : +91 9900039274