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IMPACT MuseumNext Tech

IMPACT. What is it, how can we capture it, and how do we plan to have it?
Presentation for MuseumNext Tech
Jewish Museum Berlin
30 October 2017

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IMPACT MuseumNext Tech

  1. 1. What is it, how can we capture it, and how do we plan to have it? IMPACT @msanderhoff
  2. 2. Who, me?
  3. 3. Curator at SMK Chair of Europeana Network Passionate about OpenGLAM
  4. 4. 2016-2020 Open up the SMK digitised collection and knowledge at scale to the public
  5. 5. 25,000 images
  6. 6. We know this matters to people
  7. 7. But we don’t know how much or how exactly
  8. 8. Meanwhile...
  9. 9. 30 % 25 % 8 % 15 %
  10. 10. Free entrance to the national gallery
  11. 11. Free entrance to the national gallery
  12. 12. We have to prove we’re worth it
  13. 13. ?
  14. 14. Measure what is important, don’t make important what you can measure Robert McNamara
  15. 15. What is impact? Changes that occur for stakeholders in society, as a result of activities for which the organisation is accountable.
  16. 16. Social impact could be... Citizens feel strongly connected to their identity as an EU citizen through access to digital cultural heritage.
  17. 17. Economic impact could be... Public funding authorities are able to show that through investing in digitizing cultural heritage, there is a return on their investment.
  18. 18. Innovation impact could be... Access to digital cultural heritage is viewed by creatives as an important influence in designing their product or service.
  19. 19. The change pathway
  20. 20. Measure impact
  21. 21. Plan for impact
  22. 22.
  23. 23. “Cultural participation opens up new, unprecedented possibilities of economic and social value creation in so many different spheres that fall outside culture’s conventional sphere of action and impact.
  24. 24. Culture may cross paths with practically all the major policy themes of today: from innovation to welfare, from inter-cultural dialogue to sustainability. “ Pier Luigi Sacco, Culture 3.0
  25. 25. Spillover effects of Culture 3.0 / Pier Luigi Sacco Innovation Welfare Sustainability Social cohesion New entrepreneurship models Lifelong learning Soft power Local identity
  26. 26. Pier Luigi Sacco keynote Europeana AGM 6 Dec 2017 Milan
  27. 27. Digitisation and social impact? 19-21 Nov 2017 /
  28. 28. Thank you. @msanderhoff