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CC BY-SA 4.0 Ida Tietgen Høyrup
Merete Sanderhoff
Curator / Senior Advisor
Statens Museum for Kunst
@MSanderhoff
SHARING I...
About me
Research & Development
Advice on copyright and public domain
Standards and policies
at the national and European ...
CC BY-SA 4.0 Ida Tietgen Høyrup
About SMK
The National Gallery of Denmark
Western art from 1300 to the present
450,000 vis...
2,000 artworks
on display
Only 0.76 % of the collections
physically accessible
”There is not a single physical space
where all our heritage can be shown,
but on the Internet you can.”
Lizzy Jongma
data...
Today, we can offer online services that are
available from everywhere to anyone
seeking "to participate in the cultural l...
Bildung ~ Building
Galleries
Libraries
Archives
Museums
Open digitised collections
open up learning
http://openglam.org/
Pioneers
Great potentials
in open collections
http://en.wikipedia.org/wiki/The_Night_Watch_(painting)
Rijksmuseum’s quality images
are preferred online
http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg
Rijksmuseum is key reference
for its own online collecti...
http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg
“So far 6,499 images from the
Rijksmuseum have been uplo...
http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg
Flushing out poor copies
SMK’s first digital strategy, 2009
We want to be a
catalyst for
users’ creativity
25,000 images
for free download
25,000 images
for free download
You may use the
images without
asking permission
https://creativecommons.org/publicdomain/zero/1.0/
What does it mean?
Copyright is “a little coral reef
of private right jutting up from
the ocean of Public Domain.”
Paul Torremans, Copyright ...
Works that are in the Public Domain in
analogue form continue to be in the Public
Domain once they have been digitised.
ht...
https://twitter.com/PUBDOMAINHULK
A growing public demand
People will go elsewhere
to get images
But wait…
aren’t we
making money
on images?
"Everyone (…) wants to recoup costs but almost
none claimed to actually achieve or expected to
achieve this. Even those se...
Pioneer experiences
The Getty realized that the revenue they were collecting (about $45K in the
financial year of 2013) to...
Pioneer experiences
The Getty realized that the revenue they were collecting (about $45K in the
financial year of 2013) to...
Pioneer experiences
The Getty realized that the revenue they were collecting (about $45K in the
financial year of 2013) to...
What about
loss of control
and fear of misuse?
Pioneer experiences
What greatly benefitted the Rijksmuseum is that other people started making new
creative works with th...
Pioneer experiences
What greatly benefitted the Rijksmuseum is that other people started making new
creative works with th...
Pioneer experiences
What greatly benefitted the Rijksmuseum is that other people started making new
creative works with th...
Staff of virtually every museum mentioned the goodwill and
recognition that have come with open access, as well as a sense...
Our collections are promiscuous!
Pieter Aertsen , The Fat Kitchen. An Allegory, SMK. Public domain
SMK in Google Art
SMK in Artstor
– and more to come
SMK in SkoleTube
SMK in Europeana
http://pro.europeana.eu/publication/
publishing-framework
Carl Bloch, Samson and the Philistines, 1863, SMK. Public domain
Re-use can be a struggle
Professor of Digital Humanities
at UCL, and a great blogger!
Nicolai Abildgaard, Caricature of a fat man carrying a large key in his left hand, undated drawing, SMK. Public Domain
Fac...
Three target groups
that are important to SMK
1. Learners in public schools
2. Creatives
3. Wikipedians
Learners
Collaboration with SkoleTube
Working with SkoleTube and educators from public
schools, SMK has co-created,
Didactic design...
Learning by doing
CCBY 3.0 Frida Gregersen
Creatives
CCBY 3.0 Frida Gregersen
Collaboration between the
Copenhagen Metro Company,
local citizens, and SMK art pilots
CCBY 3.0 Frida Gregersen
Collections gain new value
outside the museum
in the hands of the public
CCBY 3.0 Frida Gregersen
CCBY 3.0 Frida Gregersen
Makeover of injection room
Skyen / ‘The Cloud’
CCBY 4.0 ULK
A space for drug users,
central Copenhagen
Open 23 hours
a day
700 drug intakes
a day
CCBY 4.0 ULK
CCBY 4.0 ULK
Re-creating places / spaces
that the drug users dream of
CCBY 4.0 ULK
CCBY 4.0 ULK
The art pilots facilitate
improved social conditions
for the users
‘Set art free’ event
CC BY-SA 4.0 Ida Tietgen Høyrup
A celebration
of open collections
Remix exhibition
Culture Cam installation
VanGoYourself ...
Remix exhibition
13 artists and
designers were
invited to mix up
SMK’s collections
The artists got to change
the museum for a weekend
CC BY-SA 4.0 Merete Sanderhoff
Filip Vest, 22 Skies
CC BY-SA 4.0 Ida Tietgen Høyrup
CC BY-SA 4.0 Ida Tietgen Høyrup
Their remixes ranged
from lasercut installations…
CC BY-SA 4.0 Ida Tietgen Høyrup
…over tapestries,
fashion clothes, collages…
Harald Slott-Møller, Danish landscape, 1891
Product of Public Domain
CC BY-SA 4.0 Ida Tietgen Høyrup
Jamie Seaboch, Collage
CC BY-SA 4.0 Ida Tietgen Høyrup
…to a pop-up version of a painting
with motorized moving light
CC BY-SA 4.0 Ida Tietgen Høyrup
Kati Hyyppä, As light goes by
CC BY-SA 4.0 Ida Tietgen Høyrup
Artists talks
- communicating remix culture
CC BY-SA 4.0 Ida Tietgen Høyrup
Huge interest from the audience
CC BY-SA 4.0 Ida Tietgen Høyrup
A unique meeting between new and old
CC BY-SA 4.0 Ida Tietgen Høyrup
More than 6,000 people
joined the party
Entry for short film competition
on womens’ rights
The Why Foundation
Film productions
Product of Public Domain
CC BY-SA 4.0 Jonas Heide Smith
Design products
Games
CC BY-SA 4.0 Ida Tietgen Høyrup
Wikipedians
Wikipedia loves
open images
20 million page views
on Wikipedia in 2015
Monthly Wiki Labs
- utilize open images
- learn to edit
- artist of the month
Before
After
We provide free access
to our digitized collections.
Care to join?
”Our role is still more to facilitate public use of
cultural heritage for learning, creativity, and
innovation.
Today, lea...
Read more about
potentials and
deliberations of
opening up
sharingiscaring.smk.dk
Thank you.
Artstor and AFSMK
New York, 5 May 2016
CC BY-SA 4.0 Ida Tietgen Høyrup
Merete Sanderhoff
Curator / Senior Advis...
Sharing is Caring. Facilitating re-use of the SMK collections.
Sharing is Caring. Facilitating re-use of the SMK collections.
Sharing is Caring. Facilitating re-use of the SMK collections.
Sharing is Caring. Facilitating re-use of the SMK collections.
Sharing is Caring. Facilitating re-use of the SMK collections.
Sharing is Caring. Facilitating re-use of the SMK collections.
Sharing is Caring. Facilitating re-use of the SMK collections.
Sharing is Caring. Facilitating re-use of the SMK collections.
Sharing is Caring. Facilitating re-use of the SMK collections.
Sharing is Caring. Facilitating re-use of the SMK collections.
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Sharing is Caring. Facilitating re-use of the SMK collections.

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Presentation to members of Artstor (http://www.artstor.org/) and American Friends of SMK http://afsmk.org/), 5 May 2016, New York City.

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Sharing is Caring. Facilitating re-use of the SMK collections.

  1. 1. CC BY-SA 4.0 Ida Tietgen Høyrup Merete Sanderhoff Curator / Senior Advisor Statens Museum for Kunst @MSanderhoff SHARING IS CARING Facilitating re-use of the SMK collections Artstor and AFSMK New York, 5 May 2016
  2. 2. About me Research & Development Advice on copyright and public domain Standards and policies at the national and European level Facilitation of educational and creative reuse
  3. 3. CC BY-SA 4.0 Ida Tietgen Høyrup About SMK The National Gallery of Denmark Western art from 1300 to the present 450,000 visitors a year 260,000 artworks 66 % in the public domain 27 % digitised
  4. 4. 2,000 artworks on display
  5. 5. Only 0.76 % of the collections physically accessible
  6. 6. ”There is not a single physical space where all our heritage can be shown, but on the Internet you can.” Lizzy Jongma data manager, Rijksmuseum http://pro.europeana.eu/files/Europeana_Professional/Publications/Democratising %20the%20Rijksmuseum.pdf
  7. 7. Today, we can offer online services that are available from everywhere to anyone seeking "to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits". Article 27.1 of the Universal Declaration of Human Rights
  8. 8. Bildung ~ Building
  9. 9. Galleries Libraries Archives Museums Open digitised collections open up learning http://openglam.org/
  10. 10. Pioneers
  11. 11. Great potentials in open collections
  12. 12. http://en.wikipedia.org/wiki/The_Night_Watch_(painting) Rijksmuseum’s quality images are preferred online
  13. 13. http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg Rijksmuseum is key reference for its own online collection
  14. 14. http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg “So far 6,499 images from the Rijksmuseum have been uploaded to Wikimedia Commons (...) 2,175 of these images are currently used in various Wikipedia articles. These images have been shown 10,322,754 times to users visiting the articles where the material is used.” GLAM Open Access Case Studies, internal report to The Smithsonian Board of Directors, Effie Kapsalis, June 2015
  15. 15. http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg Flushing out poor copies
  16. 16. SMK’s first digital strategy, 2009 We want to be a catalyst for users’ creativity
  17. 17. 25,000 images for free download
  18. 18. 25,000 images for free download You may use the images without asking permission
  19. 19. https://creativecommons.org/publicdomain/zero/1.0/
  20. 20. What does it mean?
  21. 21. Copyright is “a little coral reef of private right jutting up from the ocean of Public Domain.” Paul Torremans, Copyright law: a handbook of contemporary research, 2007 Adam Olearius, "Oftt begehrte Beschreibung Der Newen Orienthalischen Reise [...]", Schleswig 1647, KKSgb10873/28, SMK. Public Domain
  22. 22. Works that are in the Public Domain in analogue form continue to be in the Public Domain once they have been digitised. http://pro.europeana.eu/files/Europeana_Professional/Publications/Public%20Domain%20Charter%20-%20EN.pdf
  23. 23. https://twitter.com/PUBDOMAINHULK A growing public demand
  24. 24. People will go elsewhere to get images
  25. 25. But wait… aren’t we making money on images?
  26. 26. "Everyone (…) wants to recoup costs but almost none claimed to actually achieve or expected to achieve this. Even those services that claimed to recoup full costs generally did not account fully for salary costs or overhead expenses.” Reproduction charging models & rights policy for digital images in American art museums, 2004 http://www.kdcs.kcl.ac.uk/fileadmin/documents/USMuseum_SimonTanner.pdf Simon Tanner, King’s College London
  27. 27. Pioneer experiences The Getty realized that the revenue they were collecting (about $45K in the financial year of 2013) to license use of their images was outpaced by the expense of doing so.
  28. 28. Pioneer experiences The Getty realized that the revenue they were collecting (about $45K in the financial year of 2013) to license use of their images was outpaced by the expense of doing so. Yale Center for British Art images were never ‘a money-maker’.
  29. 29. Pioneer experiences The Getty realized that the revenue they were collecting (about $45K in the financial year of 2013) to license use of their images was outpaced by the expense of doing so. Yale Center for British Art images were never ‘a money-maker’. We lost all of our income on direct sales of images, but we gained a lot of new friends, sponsors, and new funding streams (more than we lost from revenue). GLAM Open Access Case Studies, internal report to The Smithsonian Board of Directors, Effie Kapsalis, 2015
  30. 30. What about loss of control and fear of misuse?
  31. 31. Pioneer experiences What greatly benefitted the Rijksmuseum is that other people started making new creative works with the material and therefore promoting the museum on a larger scale than they had ever been able to do themselves.
  32. 32. Pioneer experiences What greatly benefitted the Rijksmuseum is that other people started making new creative works with the material and therefore promoting the museum on a larger scale than they had ever been able to do themselves. Wikipedia editors prefer to use trusted material provided by the cultural institutions themselves to illustrate the articles they are editing. This greatly benefits both the users who have a richer experience, and the cultural institution that reaches out to a public far beyond the scope of its own website
  33. 33. Pioneer experiences What greatly benefitted the Rijksmuseum is that other people started making new creative works with the material and therefore promoting the museum on a larger scale than they had ever been able to do themselves. Wikipedia editors prefer to use trusted material provided by the cultural institutions themselves to illustrate the articles they are editing. This greatly benefits both the users who have a richer experience, and the cultural institution that reaches out to a public far beyond the scope of its own website. We have lost almost all control, and it has been vital to our success. Images of Works of Art in Museum Collections: The Experience of Open Access. A Study of Eleven Museums. Prepared for the Andrew W. Mellon Foundation by Kristin Kelly, April 2013 Democratising the Rijksmuseum. Why did the Rijksmuseum make available their highest quality material without restrictions, and what are the results? Joris Pekel, Europeana Foundation, July 2014
  34. 34. Staff of virtually every museum mentioned the goodwill and recognition that have come with open access, as well as a sense of satisfaction at helping to fulfill the mission of the institution. (…) every museum reported increased website traffic and what they considered a significant interest in the available images. Website visit increases ranged from about 20 to 250 percent, with many museums reporting increases of at least 100 percent. Pioneer experiences Images of Works of Art in Museum Collections: The Experience of Open Access. A Study of Eleven Museums. Prepared for the Andrew W. Mellon Foundation by Kristin Kelly, April 2013
  35. 35. Our collections are promiscuous! Pieter Aertsen , The Fat Kitchen. An Allegory, SMK. Public domain
  36. 36. SMK in Google Art
  37. 37. SMK in Artstor – and more to come
  38. 38. SMK in SkoleTube
  39. 39. SMK in Europeana
  40. 40. http://pro.europeana.eu/publication/ publishing-framework
  41. 41. Carl Bloch, Samson and the Philistines, 1863, SMK. Public domain Re-use can be a struggle
  42. 42. Professor of Digital Humanities at UCL, and a great blogger!
  43. 43. Nicolai Abildgaard, Caricature of a fat man carrying a large key in his left hand, undated drawing, SMK. Public Domain Facilitation is key
  44. 44. Three target groups that are important to SMK 1. Learners in public schools 2. Creatives 3. Wikipedians
  45. 45. Learners
  46. 46. Collaboration with SkoleTube Working with SkoleTube and educators from public schools, SMK has co-created, Didactic designs integrating open images from SMK in specific learning processes aligned with national curricula 3 SkoleTube channels – images, tutorials, student productions 232 public school teachers currently using the ressource in their classes
  47. 47. Learning by doing
  48. 48. CCBY 3.0 Frida Gregersen Creatives
  49. 49. CCBY 3.0 Frida Gregersen Collaboration between the Copenhagen Metro Company, local citizens, and SMK art pilots
  50. 50. CCBY 3.0 Frida Gregersen Collections gain new value outside the museum in the hands of the public
  51. 51. CCBY 3.0 Frida Gregersen
  52. 52. CCBY 3.0 Frida Gregersen
  53. 53. Makeover of injection room Skyen / ‘The Cloud’ CCBY 4.0 ULK
  54. 54. A space for drug users, central Copenhagen Open 23 hours a day 700 drug intakes a day CCBY 4.0 ULK
  55. 55. CCBY 4.0 ULK Re-creating places / spaces that the drug users dream of
  56. 56. CCBY 4.0 ULK
  57. 57. CCBY 4.0 ULK The art pilots facilitate improved social conditions for the users
  58. 58. ‘Set art free’ event
  59. 59. CC BY-SA 4.0 Ida Tietgen Høyrup A celebration of open collections Remix exhibition Culture Cam installation VanGoYourself workshop Wiki edit-a-thon Animated GIF workshop Performances Film screenings Artist talks Art DJ’s
  60. 60. Remix exhibition 13 artists and designers were invited to mix up SMK’s collections
  61. 61. The artists got to change the museum for a weekend CC BY-SA 4.0 Merete Sanderhoff
  62. 62. Filip Vest, 22 Skies CC BY-SA 4.0 Ida Tietgen Høyrup
  63. 63. CC BY-SA 4.0 Ida Tietgen Høyrup Their remixes ranged from lasercut installations…
  64. 64. CC BY-SA 4.0 Ida Tietgen Høyrup …over tapestries, fashion clothes, collages…
  65. 65. Harald Slott-Møller, Danish landscape, 1891 Product of Public Domain
  66. 66. CC BY-SA 4.0 Ida Tietgen Høyrup Jamie Seaboch, Collage
  67. 67. CC BY-SA 4.0 Ida Tietgen Høyrup …to a pop-up version of a painting with motorized moving light
  68. 68. CC BY-SA 4.0 Ida Tietgen Høyrup Kati Hyyppä, As light goes by
  69. 69. CC BY-SA 4.0 Ida Tietgen Høyrup Artists talks - communicating remix culture
  70. 70. CC BY-SA 4.0 Ida Tietgen Høyrup Huge interest from the audience
  71. 71. CC BY-SA 4.0 Ida Tietgen Høyrup A unique meeting between new and old
  72. 72. CC BY-SA 4.0 Ida Tietgen Høyrup More than 6,000 people joined the party
  73. 73. Entry for short film competition on womens’ rights The Why Foundation Film productions
  74. 74. Product of Public Domain CC BY-SA 4.0 Jonas Heide Smith Design products
  75. 75. Games
  76. 76. CC BY-SA 4.0 Ida Tietgen Høyrup Wikipedians
  77. 77. Wikipedia loves open images
  78. 78. 20 million page views on Wikipedia in 2015
  79. 79. Monthly Wiki Labs - utilize open images - learn to edit - artist of the month
  80. 80. Before
  81. 81. After
  82. 82. We provide free access to our digitized collections. Care to join?
  83. 83. ”Our role is still more to facilitate public use of cultural heritage for learning, creativity, and innovation. Today, learning happens in reciprocity. We are all a part of the web. We shape each other.” Mikkel Bogh Director, SMK http://bit.ly/1dMX0BJ
  84. 84. Read more about potentials and deliberations of opening up
  85. 85. sharingiscaring.smk.dk
  86. 86. Thank you. Artstor and AFSMK New York, 5 May 2016 CC BY-SA 4.0 Ida Tietgen Høyrup Merete Sanderhoff Curator / Senior Advisor Statens Museum for Kunst @MSanderhoff

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