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What's the Social Impact of Digitisting Museums?

Talk for the PLATEFORME 10 Symposium: Rising to the Challenge. Digital Innovation in Museums
26-28 April 2018
Lausanne, Switzerland

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What's the Social Impact of Digitisting Museums?

  1. 1. What’s the social impact of digitising museums? PLATEFORME 10 Lausanne, 26-28 April 2018 Rising to the challenge. Digital innovation in museums @msanderhoff
  2. 2. Who, me?
  3. 3. Curator at SMK Chair of Europeana Network Passionate about OpenGLAM
  4. 4. 2016-2020 Open up the SMK digitised collection and knowledge at scale to the public
  5. 5. We’re not alone in this
  6. 6. 25,000 images
  7. 7. We know this matters to people
  8. 8. But we don’t know how much or how exactly
  9. 9. Meanwhile...
  10. 10. 30 % 25 % 8 % 15 %
  11. 11. Since 2015, Danish public cultural institutions are cut 2 % every year. No end date.
  12. 12. Free entrance to the national gallery
  13. 13. Free entrance to the national gallery
  14. 14. “If these 2 % budget cuts continue, the SMK will close down in 2034. “ Mikkel Bogh, Director of SMK
  15. 15. 50 % of the Danes would cut culture budgets first
  16. 16. We have to prove we’re worth it
  17. 17. ?
  18. 18. “Measure what is important, don’t make important what you can measure “ Robert McNamara
  19. 19. What is impact? Changes that occur for stakeholders in society, as a result of activities for which the organisation is accountable.
  20. 20. Social impact could be...
  21. 21. Europeana 1914-1918
  22. 22. Economic impact could be...
  23. 23. The public spend on culture ~0.7 % of European GDP The contribution of culture ~4.5 % of European GDP Public spending on culture in Europe 2007-2015 Pere Almeda, Adjunct lecturer on Political Science, University of Barcelona
  24. 24. Innovation impact could be...
  25. 25. “Cultural participation opens up new, unprecedented possibilities of economic and social value creation in so many different spheres that fall outside culture’s conventional sphere of action and impact. “ Pier Luigi Sacco, Culture 3.0
  26. 26. Spillover effects of cultural participation Innovation Welfare Sustainability Social cohesion New entrepreneurship models Lifelong learning Soft power Local identity
  27. 27. By having a chance of direct involvement in creative content production, individuals learn how innovative meanings and practices can be constructed, and how they can challenge and de-structure previous beliefs, prejudices, and attitudes. Cultural participation may have strong and significant effects on life expectation (...) The impact is equally strong in terms of self-reported psychological well-being. There is a strong association between cultural participation and effectiveness of differentiated waste recycling. Cultural participation is creating the basic trust conditions for dialogue through appreciation of cultural diversity and the overcoming of negative social stereotyping. Pier Luigi Sacco, Culture 3.0
  28. 28. How can we measure such things?
  29. 29. The change pathway
  30. 30. Measure impact
  31. 31. Plan for impact
  32. 32.
  33. 33. Thank you. @msanderhoff PLATEFORME 10 Lausanne, 26-28 April 2018 Rising to the challenge. Digital innovation in museums