Activating the Connected Traveler - Signposts on the Path to Conversion

•Download as PPTX, PDF•

0 likes•1,096 views

Watch the full on-demand video here: http://bit.ly/1ovcLDb Our three-part on-demand webinar series, “Activating the Connected Traveler,” will equip you to respond to and even predict your customers’ digital actions in real time. You’ll walk away with a plan for implementing cutting-edge strategies like micro-targeting, personalization, real-time tagging, connecting online and offline data, and customer journey modeling. Customer Journey Activation: Signposts on the Path to Conversion: You already pay attention to the path your customers take with your brand. Learn to offer the right experiences on that journey based on what’s important to each customer.

Marketing

1 © 2015 Merkle. All Rights Reserved. Confidential
Matt Naeger
SVP Digital Strategy, Merkle
Customer Journey Activation:
Signposts on the Path to Conversion
Activating the
Connected
Traveler

2 © 2015 Merkle. All Rights Reserved. Confidential
Travelers follow a consistent journey
5 Stages of Travel
Dreaming
Planning
Booking
Experiencing
Sharing
Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

3 © 2015 Merkle. All Rights Reserved. Confidential
Travelers follow a consistent journey
Google Search
Panoramic
Google Ads
Google Places
Frommer’s
Zagat
Google Flight Search
Google Hotel Finder
ITA Software
Google Checkout
Google Analytics
Google Mail
Google Chrome
Google Maps
Google Streetview
Google Transit
Google Translate
Android
Picasa
Blogger
YouTube
Google+
Google Latitude
Dreaming
Planning
Booking
Experiencing
Sharing
Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

4 © 2015 Merkle. All Rights Reserved. Confidential
Facebook travel formula
Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

5 © 2015 Merkle. All Rights Reserved. Confidential
Facebook is about the experience
Sharing photos and videos
Status updates or commentary
about your trip
Checking-in
(Location-based social media)
Blog about your trip
Research for your trip
How women use Facebook during travel
57%
38%
13%
13%
12%
Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

6 © 2015 Merkle. All Rights Reserved. Confidential

7 © 2015 Merkle. All Rights Reserved. Confidential
Travelers are using Twitter for experiences
Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

8 © 2015 Merkle. All Rights Reserved. Confidential
Travelers are using Twitter for experiences
Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

9 © 2015 Merkle. All Rights Reserved. Confidential
How Do I
Capitalize?
Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

10 © 2015 Merkle. All Rights Reserved. Confidential
Move from journey plans to experience plans
EXPERIENCE
OBJECTIVES
EXPERIENCE
PLAN
Uncover Insights
1
Translate Insight
into a Plan
2
Create & Deliver
Experience across
Touch Points
3
Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

11 © 2015 Merkle. All Rights Reserved. Confidential
Utilize your traveler data
Customer Match
Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

12 © 2015 Merkle. All Rights Reserved. Confidential
Understand your metrics and how they connect
• When is the
right time
• Are we
activating
• Are our tools
being used
• How are we
reconnecting
• Number of
nights
• Average
travelers
• Dollars booked
• App
engagement
• Social sharing
• Services
purchased
• Reviews
• Social Sharing
Dreaming
Planning Experiencing
Sharing
Booking
Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

13 © 2015 Merkle. All Rights Reserved. Confidential
Matt Naeger
THANK YOU!
SVP Digital Strategy – Merkle Inc.
mnaeger@merkleinc.com
www.merkleinc.com
Watch this presentation in Merkle’s Activating the
Connected Traveler on-demand webinar series

More from Merkle

How Addressable Video Content Delivery Will Change the Game for Advertisers

Merkle

It seems like the retail "apocalypse" is upon us with hundreds of brick and mortar retailers filing Chapter 11 and a slew of legendary department chains closing locations across the country. It's not that retail is dead, it's our traditional -- perhaps -- dated definition of retail that is disappearing and being replaced by something entirely new, requiring a whole new rulebook for retail marketers. This presentation will walk you through how to compete and future proof your marketing efforts through Merkle's new Retail Playbook and 2017 Marketing Imperatives.

Future Proofing Your Marketing for the Shopper of Tomorrow

Merkle

Life is Never Random … How to Make the Most of Your Data Strategy

Merkle

Digitally-empowered consumers are changing how banks communicate, interact, and acquire customers. A material opportunity exists to engage with a relevance and frequency that was previously not possible — and there is a risk for banks who do not capitalize on this opportunity. Citizen’s Bank moved from a product-centric to a customer-centric marketing organization through data, analytics, and digital technology to expand the reach and deliver personalized customer experiences

Merkle and Citizens Bank BAI webinar - one-to-one customer experiences

Merkle

For the full Customer-Centric Transformation report, head here: http://bit.ly/2cRpfSP Adopting a customer-centric business strategy requires a carefully planned and executed organizational transformation. That kind of change alone is difficult enough without the added pressure of unfounded fears and flawed assumptions. A 2016 Merkle study, in partnership with Adobe, revealed several truths that run counter to commonly held beliefs about what is required to successfully implement people-based marketing across the enterprise. Our research findings, combined with more than 25 years of experience helping clients place their customers at the center of their business strategy, will help you build the case for change by providing you with key data points to support your initiative. Our new report dispels some of the common myths about transformation – misconceptions that can lead marketers down the wrong path by instilling either excess confidence or unnecessary fear.

Customer-Centric Transformation

Merkle

For the full webinar, please click here: http://bit.ly/1GqUYPG Presented by: Matt Naeger Executive Vice President Digital Strategy Learn how to drive highly relevant experiences by understand who your consumers are, what they care about, and using that information to plan your interactions. Following a process of prospecting, segmenting, retargeting, and direct individual matching will ultimately prepare you to deliver meaningful messaging to every individual.

Planning for Personally Relevant, Differentiated Health Experiences

Merkle

Speakers: Evan Kent, Global Vice President, Schneider Electric Chandos Quill, Vice President, International Solutions, Merkle. In today’s world, high performance BtoB marketing requires an integrated, streamlined mid-funnel approach to data and technology. This requires organizations to rethink their internal structure, processes, and marketing supply chain. During this session Evan Kent, Global Vice President at Schneider Electric, will share the journey he has undertaken to transform the company’s mid-funnel approach to marketing. Attendees will hear about the complexities of operating in a global environment, learn how to create a business case that convinced management to support key foundational programs, and how to implement initiatives in a way that reduced risk and ensures success.

Building a Foundation for Global Digital Marketing

Merkle

Watch this Addressable Customer Experience webinar here: http://bit.ly/1vJ2YvZ Addressable Customer Experience On-Demand Webinar Series For Financial Services and Insurance Marketing Leaders Webinar 4: Overcoming the Organizational Challenge This webinar goes into actionable details on how to put the customer experience at the center of your organization’s goals. You’ll learn how to design customer journeys, integrate channels effectively, assign responsibilities, develop culture, and measure results for incredibly successful customer relationships.

Overcoming the Organizational Challenge

Merkle

Watch this Addressable Customer Experience webinar here: http://bit.ly/1735OAg Addressable Customer Experience On-Demand Webinar Series For Financial Services and Insurance Marketing Leaders Webinar 3: Addressable Audience Planning and Optimization This webinar will provide step-by-step instructions for you to develop and nurture a precise, effective customer-centric marketing plan. From how to handle audience sizing and valuation to crafting an experience blueprint with customizable media plan, this webinar is packed with valuable information for those who to learn the best practices of addressable customer experience creation.

Addressable Audience Planning and Optimization

Merkle

Personalized HCP Marketing: How to Create More Impactful Brand Experiences

Merkle

Watch this Addressable Customer Experience webinar here: http://bit.ly/1A52sqx Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders Webinar 2: Audience Insight and Strategy Learn how to segment your audience base and develop a strategy that leverages audience insights to move each customer through his or her lifecycle and ultimately convert. Full of actionable instruction, this webinar will equip marketers to create a thoughtful and thorough strategy.

Addressable Customer Experience - Audience Insights and Strategy

Merkle

Watch this Addressable Customer Experience webinar here: http://bit.ly/1A51vyz Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders Webinar 1: The Three C’s of the Addressable Customer Experience To deliver an effective addressable customer experience and drive an impressive spike in response rates, you must know your customers and their motivations, be able to target and track their digital interaction, and offer content that they care about. This webinar will cover the details of these three crucial elements and teach you how to achieve them using real-life examples.

The Three C’s of the Addressable Customer Experience

Merkle

More from Merkle (12)

How Addressable Video Content Delivery Will Change the Game for Advertisers

Future Proofing Your Marketing for the Shopper of Tomorrow

Life is Never Random … How to Make the Most of Your Data Strategy

Merkle and Citizens Bank BAI webinar - one-to-one customer experiences

Customer-Centric Transformation

Planning for Personally Relevant, Differentiated Health Experiences

Building a Foundation for Global Digital Marketing

Overcoming the Organizational Challenge

Addressable Audience Planning and Optimization

Personalized HCP Marketing: How to Create More Impactful Brand Experiences

Addressable Customer Experience - Audience Insights and Strategy

The Three C’s of the Addressable Customer Experience

Recently uploaded

personal branding kit for music business

brjohnson6

The Impact Of Social Media Advertising.pdf

ishikajaiswal116

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Resumé Karina Perez | Digital Strategist

Karina Perez

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

The Art of sales from fictional characters.

Bharathi sakthi

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

GOOD QUALITY EDUCATED PROFILE HOTEL SERVICE AT VERY LOW 100% SAFE AND ORIGINAL. 100%⭐⭐⭐ SATISFIED GUARANTEED (age-19 to 35) College girls , party girls and also house wife's⭐⭐⭐⭐⭐ Our Service Available In Home AND STAR HOTELS , In call Out call Service.24 hrs⭐⭐⭐⭐⭐ * Models⭐⭐⭐⭐⭐ * Call Center Working Girls/Women * Hi Tech Co. Girls/Women⭐⭐⭐⭐⭐ * House Wife.⭐⭐⭐⭐⭐ * College going girls .⭐⭐⭐⭐⭐ All Meetings Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed Service Available In:⭐⭐⭐⭐⭐

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

NiteshKumar82226

How consumers use technology and the impacts on their lives

Mathuraa

2024 Social Trends Report V4 from Later.com

nmislamchannal

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Crypto Quantum Leap - Digital - membership area

jaynee G

The seven principles of persuasion by Dr. Robert Cialdini

Surya Prasath

Recently uploaded (20)

personal branding kit for music business

The Impact Of Social Media Advertising.pdf

Optimizing Your Marketing with AI-Powered Prompts

Resumé Karina Perez | Digital Strategist

Social Media Marketing Portfolio - Maharsh Benday

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

The Art of sales from fictional characters.

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

How consumers use technology and the impacts on their lives

2024 Social Trends Report V4 from Later.com

Aiizennxqc Digital Marketing | SEO & SMM

Alpha Media March 2024 Buyers Guide.pptx

Crypto Quantum Leap - Digital - membership area

The seven principles of persuasion by Dr. Robert Cialdini

Activating the Connected Traveler - Signposts on the Path to Conversion

2. 2 © 2015 Merkle. All Rights Reserved. Confidential Travelers follow a consistent journey 5 Stages of Travel Dreaming Planning Booking Experiencing Sharing Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

3. 3 © 2015 Merkle. All Rights Reserved. Confidential Travelers follow a consistent journey Google Search Panoramic Google Ads Google Places Frommer’s Zagat Google Flight Search Google Hotel Finder ITA Software Google Checkout Google Analytics Google Mail Google Chrome Google Maps Google Streetview Google Transit Google Translate Android Picasa Blogger YouTube Google+ Google Latitude Dreaming Planning Booking Experiencing Sharing Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

5. 5 © 2015 Merkle. All Rights Reserved. Confidential Facebook is about the experience Sharing photos and videos Status updates or commentary about your trip Checking-in (Location-based social media) Blog about your trip Research for your trip How women use Facebook during travel 57% 38% 13% 13% 12% Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

10. 10 © 2015 Merkle. All Rights Reserved. Confidential Move from journey plans to experience plans EXPERIENCE OBJECTIVES EXPERIENCE PLAN Uncover Insights 1 Translate Insight into a Plan 2 Create & Deliver Experience across Touch Points 3 Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

12. 12 © 2015 Merkle. All Rights Reserved. Confidential Understand your metrics and how they connect • When is the right time • Are we activating • Are our tools being used • How are we reconnecting • Number of nights • Average travelers • Dollars booked • App engagement • Social sharing • Services purchased • Reviews • Social Sharing Dreaming Planning Experiencing Sharing Booking Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

13. 13 © 2015 Merkle. All Rights Reserved. Confidential Matt Naeger THANK YOU! SVP Digital Strategy – Merkle Inc. mnaeger@merkleinc.com www.merkleinc.com Watch this presentation in Merkle’s Activating the Connected Traveler on-demand webinar series

Activating the Connected Traveler - Signposts on the Path to Conversion

Recommended

Recommended

More Related Content

More from Merkle

More from Merkle (12)

Recently uploaded

Recently uploaded (20)

Activating the Connected Traveler - Signposts on the Path to Conversion