Cannes Young Lions presentation

1. CampaingSummary
Fact:Somethingdangeroushappenedinaneighborhood,allthepeopleinthe
theregatherandprotecttheirterritoryandtheirneighborswhoisgettinghurt.In
digitalworld,wehavetoactlikethisandgatherwhensomethingiswrongor
someoneisindangerous.
CCreativeInsight:Socialmediaisthebiggestneighborhoodintheworld.
Especiallyintwoyears,allthepeoplearegatheringandprotestingsomethingor
someoneintheworld.Thisprotestsbeginsinsocialmediaandcreatingavoice.
It’sahabitnow.Byusingthishabit,wewillgiveanewsubjecttopeoplefor
protestingandaware.Increasingtheawarenessaffectpeople’smindsetabout
cyberstalking,andtheywillbethinkingthisasaseriouscrime.
IfweacttogeIfweacttogether,Cyberstalkerswillunderstandthat“whenwegather,weare
invincible”likeoldtimes,NeighborhoodWatch.
NeighborhoodieProject

2. Whatisthesolution?
Weused3differentsocialmediaplatformstoincreaseawarenessofcyberstalking.
Tinder:Tinderistherightplacebecauseit’susingforstartingarelationship.Ourstruggleisstartingat
endoftherelationshipmostlybutlet’scatchpeopleinanunexpectedplace,atthebeginning.
Periscope:Peoplefeelslikeit’shappeningnowandimpactisgettingbiggerconsideringtoYoutube
videos.AndbecauseofPeriscopeisTwitter’smedia,spreadingthewordismuchmoreeasy.
TTwitter:Inadailylifewedon’thavesomuchtimebutretweeting,beingpartofsomethinggoodand
feelinghelpfuliseasywithTwitter.
Howdoesitwork?
Ourcampaignstartsinarelationshipapp,Tinder.ByusingTinder,wewilltakewomen’sattentionswhois
readytobeinarelationship.Anddoesn’tafraidonlinestrangers.
Afterthispart,shewillcameinaPeriscopevideo.Ourvideohavetwosidestory.Inthebeginningwomen
willfinditcreepybutattheendofthevideowomenwillunderstandsourgoal.
ThelastpartisThelastpartisthepartofmovementstartsandsharing.Anonymityusingbycriminalsallthetime,but
thistimehelpfulpeoplewillbeanonym.

3. Tinder
Wewillcreatefakeaccountsineverycountryintheworld.
Ourman’spicturewithwhitehoodiewillbeintheprofile
picture.
HewiHewillswiperightallthewomenaroundhimespeciallyin
highpopulationareas.Whenwomenlikehim,hewillpost
hisautomaticmessage.
Justfor3days,ourmanwillconnectasmanyaswomen
fromTinderandspreadtheword.
Hellohoodiepie:)
Hello:)
It’screepyandsad:(
%95ofcyberstalkingtowomencomes
frompartnersorformermalepartners.
Whatmakesyouthinkyouarelucky
enoughtobeinthe%5?Areyousafe?
Findout.-periscopelink-

4. Periscope:
Imagine.Amanwithblack
hoodiesittingonachairinan
emptyroom.
WWecannotseehisface,just
hearinghisvoiceandhe
startingtospeak.
Creepy.Ourmanwithblack
hoodiewilltakeoffhishoodie
andundertheblackhoodie,we’ll
sawthatheworeawhitehoodie.
Andhewillspeakingagain.
“JointheNeighborhoodie
Projectandspreadtheword.
Wearyourwhitehoodieand
savethegirl.”Ilikedyournewapartment.
Ilikedyourtinyunderwear.
Ilikedyoursmell.
Thesmelloffear...
Shhdon’tbescared,I’m here.
Andalwayswillbe.
I’llbeyourknightinthenight.
Tosetyoufree.
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5. Twitter
OurcampaingseOurcampaingseffectswillshowinTwitter.
Tousandsofpeoplearoundtheworldwillmake
whitehoodiepicturesintheirTwitteraccountand
spreadthewordbyretweetingourPeriscope
videolink.Allthepeoplewillbejointo
NeighborhoodWatchingandprotecteachother.
CyberstaCyberstalkerswillunderstandifwegather,weare
invincible.

6. neighborhoodie