1.
Using LinkedIn Groups for business<br />$<br />®<br />$<br />Presentation-Process.com<br />

2.
LinkedIn has many advantages for a business user…<br />

3.
$<br />Helps you reach other professionals. It is not just about staying in touch with friends or sharing personal thoughts<br />1. Large professional network<br />100 million members in March 2011*<br />®<br />*Source: http://press.linkedin.com/about<br />

4.
2. Appears High in search rankings<br />If people are looking for you, they will find your LinkedIn profile at the top of the search page<br />

5.
3. Active group discussions on a range of topics<br />Presentations<br />E-Commerce<br />Training<br />

6.
Groups help to showcase and ADD to your knowledge<br />Learn from thought-provoking questions <br />Give and get insightful answers with group discussions <br />

7.
But, its not just enough to join LinkedIn and set up a profile<br />Here is how you can make it work for you…<br />

8.
Getting the most out of LinkedIn groups<br />1. Set up professional profile<br />2. Join appropriate groups<br />3. Participate and Network<br />

9.
1. Set up a professional profile<br />FULL NAME<br />Your profile description<br />“Short introduction about you”<br />Makes the interaction personal. <br />A professional photo gets better response.<br />This is what other LinkedIn members see first when they search for your profile or visit your profile.<br />

10.
Additionally…<br />Ask for and display recommendations<br />Add URL of your blog/ company in profile<br />Add your Slideshare , Twitter Links<br />Post a status update. The latest one is shown against your profile.<br />

11.
2. Join Appropriate Groups<br />Search for a Group<br />Or Create Your Own<br />Some groups are open. You can join them immediately. Others need approval of the owner and it may take a couple of days<br />

12.
Some points to note:<br />Point 1<br />Point 3<br />Point 2<br />Point 4<br />Read some discussions and check if they are in line with your business<br />Join a few groups for the topics related to your business<br />Evaluate groups by date of last discussion and number of members<br />Stay active in 1 group for each topic of interest. Drop the rest.<br />

13.
3. Participate in discussions<br />Answer questions in discussions to share your knowledge. <br />Track responses with the automatic email updates.<br />

14.
Stay away from attacking a person’s beliefs. Don’t get involved in off-topic discussions. I have seen discussions in a group die after an open fight between 2 members.<br />

15.
Askquestions and initiate discussions. <br />If your question is selected as Manager’s Choice, your question is highlighted and sent as part of email updates for the group.<br />

16.
Share links (occasionally) to…<br />Your Blog or Articles <br />Your Presentations or Videos<br />Events or seminars<br />Other appropriate resources<br />

17.
‘Add’ active members with whom you interact as contacts and accept invites.‘Follow’ people whose discussions are insightful. You will receive emails when they post in the group.<br />

18.
What this leads to…<br />Get Queries<br />Network<br />Pitch services<br />Potential customers are found in these forums. They may add you as a contact or contact you through In-mail<br />You get to network with professionals in your industry or area and find business opportunities<br />People looking for a service may post on the groups. You get to pitch your service directly to those who need it<br />

19.
P.S. Some other tools to promote your business on LinkedIn:<br />Set up company profile so people can follow updates<br />Answer questions and be tagged as an expert<br />Announce and share your events<br />Run targeted ads (like Google AdWords)<br />Disclaimer: LinkedIn and its logo are either registered trademarks or trademarks of Linkedin in the United States and/or other countries. All thoughts are of the author and not subscribed to or endorsed by Linkedin in any way<br />

20.
This presentation was made with…<br />Concepts from here…<br />Visual Presentations eBook: <br />Moving from text based slides to simple and powerful diagrams in 3 easy steps <br />Diagrams from here…<br />Mega PowerPoint® Diagram Pack:<br />301 unique PowerPoint diagram templates for business users. Fully editable and animated.<br />For more visit Presentation-Process.com<br />