In the following five slides I am going to represent basics of Social Media Marketing and Management. It will include Twitter and Facebook marketing and management, paid and unpaid advertising, brief info about blogs and Google +, and some successful Social Media examples. I hope you would like and enjoy it.

1. Session 1
Mohamed Elsherif
Social Media Research Analyst
MSc Social Informatics and Interactive Technologies

2. 10/01/2013Mohamed Elsherif @mhmd_fekry

3.  What is Online Marketing? Different Prospective.
 Paid and Unpaid Facebook Marketing.
 Secret Techniques to Manage Facebook Pages.
 Paid and Unpaid Twitter Marketing.
 How to Manage Your Twitter Account?
 Video, Blogs, Google+, and Instagram Marketing.
 Examples! Only the Amazing Examples.
PROJECT.
10/01/2013Mohamed Elsherif @mhmd_fekry

4.  I am not going to talk about Online Marketing before
Marketing. What is marketing in the first place?
 Marketing is the process of communicating the
value of a product or service to customers, for the
purpose of selling the product or service. It is a critical
business function for attracting customers.
Production Product Selling Marketing Holistic
WE LIVE IN HOLISTIC MARKETING WORLD
10/01/2013Mohamed Elsherif @mhmd_fekry

5.  As a marketer you have to know that there are Four
components:
 Relationship Marketing. (Customer)
 Internal Marketing. (Company)
 Integrated Marketing. (The brand)
 Social or Performance Marketing. (Society)
 What to do from now?
 How clients see it?
 You are the most important person within the
organization.
10/01/2013Mohamed Elsherif @mhmd_fekry

6. Product Solution
Promotion Information
Price Value
Place Access
 Customers are looking for solutions to satisfy their
needs.
 They want to know more about your product.
 The money they spent on your service or product is for
the perceived value.
 Make it easy for them to know, find, and order your
product or service.
10/01/2013Mohamed Elsherif @mhmd_fekry

7. 10/01/2013Mohamed Elsherif @mhmd_fekry

8. 10/01/2013Mohamed Elsherif @mhmd_fekry

9.  It is a Direct Marketing process where you use the
Internet to communicate the value of a product or
service to customers, for the purpose of selling it.
 Types of Online Marketing:
 Email Marketing.
 Search Engine Marketing.
 Affiliate Marketing.
 Social Media Marketing.
 Mobile Marketing.
10/01/2013Mohamed Elsherif @mhmd_fekry

10.  16 Million Users on Facebook.
 Twitter Statistics?
 44% of Egypt’s internet users are using YouTube daily.
Want to know more about Egypt statistics, here is a
gift:
http://www.google.com/think/search.html#?q=Egypt
82% of smartphone owners in Egypt have performed a
search after seeing an offline ad.
 29% access the Internet on their smartphones at least
once a day mainly to check emails and Social
Networks.
10/01/2013Mohamed Elsherif @mhmd_fekry

11. 10/01/2013Mohamed Elsherif @mhmd_fekry

12. Objectives
Audience
Channels and Tools
Management
Measure
10/01/2013Mohamed Elsherif @mhmd_fekry

13.  Marketing.
 4Ps VS. SIVA.
 Market Environment.
 Market Segmentation.
 Online Marketing.
 Social Media Marketing.
 Social Media Strategy.
10/01/2013Mohamed Elsherif @mhmd_fekry

14. 10/01/2013Mohamed Elsherif @mhmd_fekry

15. https://www.facebook.com/Mhmd.Fekry
https://twitter.com/mhmd_fekry