6. ““It’s easy to forget that the Silicon Valley’sIt’s easy to forget that the Silicon Valley’s
entrepreneurs are making millions just milesentrepreneurs are making millions just miles
away.”-away.”-The Associated Press
7. Reasons forReasons for Not UsingNot Using Coyote Creek CorridorCoyote Creek Corridor
AreaArea
Source: Clean Creeks, Healthy Communities: Mid-Point Project Survey Results-City of San Jose
*As of 2013*
8. Changes that Need to Happen for People toChanges that Need to Happen for People to
Start UsingStart Using the Creek Corridorthe Creek Corridor
Source: Clean Creeks, Healthy Communities: Mid-Point Project Survey Results-City of San Jose
*As of 2013*
9. Our GoalOur Goal
The overall goal is to restore CoyoteThe overall goal is to restore Coyote
Creek’s ecosystem while creatingCreek’s ecosystem while creating
media awareness of its restoration.media awareness of its restoration.
24. Every one of our residentsEvery one of our residents
can contribute to makingcan contribute to making
our city even better andour city even better and
building a strongbuilding a strong
foundation for the nextfoundation for the next
generation, andgeneration, and with awith a
community like ourscommunity like ours , we, we
can’t lose.can’t lose.
“
” -Sam Liccardo
25.
26. • Bridges Academy Middle school
• Ocala Middle School
• Meadows Middle school
• Yerba Buena High School
• Overfelt High School
• Andrew Hill High School
• San Jose State University
• San Jose High School
SchoolsSchools
we are targetingwe are targeting
Coyote Creek is a river that flows through the Santa Clara Valley that spans approximately 64 miles and is the largest creek in Santa Clara County. The river runs from Morgan Hill and continues flow through the San Jose and Milpitas area, which will eventually run into the San Francisco Bay. Yet within Coyote Creek, wildlife and the residents is what makes this body of water thrive.
Michael1
Livin
Future – This can be handed to Michael or I can talk about this before transitioning to the next slide.
Future – What needs to happen.
In order to help spread the awareness of restoring the creek, we must educated and reach out to the community that surrounds Coyote Creek. The audience can be all colors, shapes, sizes because it takes a heart and effort to restoring the Creek. Restoring Coyote Creek is important because its where people and wildlife live.
Today, SJ has the biggest Vietnamese community throughout the country.
Attend 5 cultural events within the community throughout the year. Seek endorsements from political leaders such as MADISON Nguyen
(Vietnamese TET Festival Cultural Event (feb 22nd) VIETNAMESE NEW YEAR.
And-Educated these ethnic groups. Encourage them to be involved within the community and how important restoring Coyote Creek and how it impacts the environment.
- Ethnic groups care, they are just uninformed.
-people see branding, they see the MESSAGE. “oh yeah I’ve seen it.”
-every ORG must have some sort of BRANDING.
BRANDING: Puts a face/direction toward a movement. It gives it recognition, creditability, and momentum. By branding our Organization, the public sees our MESSAGE “keep coyote creek beautiful,” then people start talking about it,--- the more informed the public is == the bigger the movement is. (ex: apple providing stickers with product) without branding, organization looks like a one time weekend gig.
HOST---VOLUNTEERs CLEAN UP DAY (12): once a month. Volunteers, meals will be provided.
This is be the opportunity where volunteers can roll up their sleeves and really make a difference to clean up their community.
“Best advertising- word of the mouth”---- educated, people care, not informed!
-Reach out to Roosevelt Community
-Tully Library Community Center
-Mayfair Community Center
-talk about our mission and goal “to restore coyote creek”
- talk about volunteer day
-what residents can do to raise awareness
COMMUNITY ORGANIZATIONs
-Speak at Boys and Girls Club of Silicon Valley (3)
-Speak at YMCAs facilities (8)
There are people out here that care about the creek. There are not enough good media about the creek. We want everyone to not only know about the process about the restoration but to be involved in it. We hope that it will be restored in a better state by December 2015.
