Modular content is flexible - a non-technical introduction for writers and content creators on how to plan a content model based on audience needs. Useful for planning a headless CMS
10. “When dealing with reusable content modules, it’s easy to focus on
the technical aspects and miss a lot of the important aspects.
So the conversations should be about: what are the problems we
want to solve, and what are the opportunities worth pursuing.”
- Paola Roccuzzo
Content Product Lead - GOV.UK
Government Digital Service
https://docs.google.com/presentation/d/1KgUQY5AVvWNWwpEyyCD0wokAvgqVH__6RafV7hw8UhM/edit#slide=id.g777bf
a19e5_0_64
What’s important?
17. What interests and priorities?
Riding
surfaces
Riding
goals
Bike types
Where?
Why?
What Details?
Features
and
Options
Which One?
One or
more
One or
more
Only
one
Many
decisions
18. What interests and priorities?
Riding
surfaces
Riding
goals
Bike types
Where?
Why?
What Details?
Features
and
Options
Which One?
One or
more
One or
more
Only
one
Many
decisions
Content needs to cover these topics
and provide answers
19. Issues are inter-related
Take place on ▼
Should use ▶︎
▼Have
▲ Available for
Should use ▶︎
◀︎ Designed for
◀︎ Designed for
Riding
goals
Bike types
Features
and
Options
Riding
surfaces
Where?
Why? Which One?
What Details?
20. Issues are inter-related
Take place on ▼
Should use ▶︎
▼Have
▲ Available for
Should use ▶︎
◀︎ Designed for
◀︎ Designed for
Riding
goals
Bike types
Features
and
Options
Riding
surfaces
Where?
Why? Which One?
What Details?
Can connect
these topics
Show relevance
of different
issues
21. What aspects are important?
Riding
surfaces
Riding
goals
Bike Types
Characteristic
Safety
considerations
Features and
Options
Description
Weight
characteristics
Seating
Position
Time
commitment
Fitness
requirements
and benefits
Practical
benefits
Enjoyment
factor
Cost range
Ride
characteristics
Description
Benefits
Alternatives
NameNameNameName
Comfort and
performance
considerations
Points of
difference
22. What aspects are important?
Riding
surfaces
Riding
goals
Bike Types
Characteristic
Safety
considerations
Features and
Options
Description
Weight
characteristics
Seating
Position
Time
commitment
Fitness
requirements
and benefits
Practical
benefits
Enjoyment
factor
Cost range
Ride
characteristics
Description
Benefits
Alternatives
NameNameNameName
Comfort and
performance
considerations
Points of
difference
This is the depth. You want content to address all aspects, but don’t need
to show all of them in every situation
23. What different categories for each topic?
Riding
surfaces
Riding
goals
Bike Types
Characteristic
Safety
considerations
Features and
Options
Description
Weight
characteristics
Seating
Position
Time
commitment
Fitness
requirements
and benefits
Practical
benefits
Enjoyment
factor
Cost range
Ride
characteristics
Description
Benefits
Alternatives
NameNameNameName
Comfort and
performance
considerations
Categories
Categories
Categories
Categories
What
kinds of?
24. What different categories for each topic?
Riding
surfaces
Riding
goals
Bike Types
Characteristic
Safety
considerations
Features and
Options
Description
Weight
characteristics
Seating
Position
Time
commitment
Fitness
requirements
and benefits
Practical
benefits
Enjoyment
factor
Cost range
Ride
characteristics
Description
Benefits
Alternatives
NameNameNameName
Comfort and
performance
considerations
Categories
Categories
Categories
Categories
What
kinds of?
This is the range. You want content to describe all categories important to your customers and
your organization
25. What different categories for each topic?
Riding
surfaces
Riding
goals
Bike Types
Characteristic
Safety
considerations
Features and
Options
Description
Weight
characteristics
Seating
Position
Time
commitment
Fitness
requirements
and benefits
Practical
benefits
Enjoyment
factor
Cost range
Ride
characteristics
Description
Benefits
Alternatives
NameNameNameName
Comfort and
performance
considerations
Categories
Categories
Categories
Categories
Suspension
Breaks
Wheels
Gears
Seats
Handlebars
Frame
etc
Mountain bikes
Road bikes
Hybrid bikes
etc
Gravel
City streets
Trials
Beach
etc
Commuting
Exploring nature
Endurance training
Transporting goods
etc
26. Terms used in
content
modellingA model of content
Riding
surfaces
Riding
goals
Bike Types
Characteristic
Safety
considerations
Features and
Options
Description
Weight
characteristics
Seating
Position
Time
commitment
Fitness
requirements
and benefits
Practical
benefits
Enjoyment
factor
Cost range
Ride
characteristics
Description
Benefits
Alternatives
NameNameNameName
Comfort and
performance
considerations
Categories
Categories
Categories
Categories
Content
type
Content
elements
Taxonomy
terms
28. Connecting modules: 2 options
1. Co-presenting (Situational)
• Curatorial
• Show related items together in
different contexts
• Flexible: editor decides when
selecting content items based
on changing goals
2. Linking (Fixed)
• Formal (rule based)
• Cross-referencing element will
link to another content item
• Automatic: linked item always
included
29. Riding surface Bike type
Riding goal Features and options
Enjoy beach biking!
What it’s like Best bike type
Making the most of your experience Focus feature
Beach Beach cruiser
Fat tiresTouring
Add existing
content to each
section
30. Riding surface Bike type
Riding goal Features and options
Enjoy mountain biking!
What it’s like Best bike type
Making the most of your experience Focus feature
Steep dirt
trails
Mountain
SuspensionAdventure
Swap out the
content in each
section
31. Riding surface Riding surface
Bike type Bike type
Which summer biking vacation is for you?
Biking at the beach Biking in the mountains
Best kind of bike Best kind of bike
Beach Steep dirt trails
MountainBeach cruiser
Reuse existing
content in
different
format to
support
different goal
34. Recap: making your content modular
Identify key issues of interest to
readers
An issue will often be about a key thing or decision they need
to deal with
Focus on the big questions concerning what, why, how, which,
when, who
Map out how issues are independent
and interconnected
Independent: can be talked about on own as modules
Interconnected: are influenced by other issues – connectable
modules
Break down issues into aspects that
highlight points of difference
These drive more specific questions to answer
Identify unique categories for each
issue
These are the variations for each issue to talk about
35. Non-technical
Setting Goals for Your Content
Model
https://kontent.ai/blog/setting-
goals-for-your-content-model
Structured content as building
blocks of the user experience
https://kontent.ai/blog/structure
d-content-as-building-blocks-of-
the-user-experience
Slightly more technical –
modeling within headless CMS
More resources