Digital marketing is increasingly important for events. Inbound marketing, which relies on earning interest through great content, is more effective than interruption marketing which tries to buy attention. The presentation covered tactics for digital marketing like creating videos, blogs, social media profiles and more to engage audiences and drive them to events. It emphasized starting with insights on audiences and testing ideas to develop an ongoing inbound marketing strategy.
64. Q&A
Michael Chidzey | Digital Marketing Manager
Twitter: @michaelchidzey
Company site: www.chillisauce.co.uk
Personal blog: http://eventjuice.co.uk
Email: mikec@chillisauce.co.uk