One of the most effective marketing campaigns that effectively works in growing businesses is to classify the users/audiences based on their demographics, profile data or custom-input and deliver them with the right advertisements. Ad-serving technology has automated the ad campaigns to make it simple for publishers to track down the targeted users and supply with the relevant ads, so that there will be an increase in the possibility of response. It really makes no sense to display family-oriented ads to an unmarried person or sports-related ads to a senior citizen. Hence ad servers are employing many techniques to simplify the advertising concept for publishers & advertisers to present only the applicable ads that users are interested to see but not necessarily what is popular or most watched on the web.

1. How ad serving technology has
automated advertising campaigns?

2. One of the most effective marketing campaigns that effectively
works in growing businesses is to classify the users/audiences
based on their demographics, profile data or custom-input and
deliver them with the right advertisements. Ad-serving technology
has automated the ad campaigns to make it simple for publishers
to track down the targeted users and supply with the relevant ads,
so that there will be an increase in the possibility of response. It
really makes no sense to display family-oriented ads to an
unmarried person or sports-related ads to a senior citizen. Hence
ad servers are employing many techniques to simplify the
advertising concept for publishers & advertisers to present only
the applicable ads that users are interested to see but not
necessarily what is popular or most watched on the web.

3. Managing the account to restrict viewers at multiple levels is very easy
with the ad servers, as they have very flexible features to target ads by
visitor age, location, language, gender etc. Mentioned below are some
of the categories that will help in understanding ad targeting using
restrictions:

4. Displaying ads based on behavioral targeting:
Tracking the audience through behavioral targeting will shrink the
audience list, so that the publishers or advertisers can restrict the
ads to the interested users only. Using the same ad campaign for all
the audiences will not help the advertisers to generate revenues for
their products. Ad servers help to manage the ad inventory
effectively where the advertisements can be easily classified based
on the visitors activity such as page views, keyword searches,
domain information, geographic location, demographic information
etc. The concept mainly uses cookie data to determine the prior
behavior of the user profiles and then restrictions are applied based
on the zone, campaign or group to target only particular type of
users.

5. Targeting ads based on the visitor behavior or activity is mainly done
through demographics using on-site data and browsing history using
network information. So behavioral targeting is further classified into
two segments - on-site targeting and network targeting.

6. > On-site or demographic targeting:
On-site behavioral advertising is solely structured for websites where
the ads are displayed based on the user/client information and facts
that are previously stored in the system. With the help of user profile
or demographic data, the publishers or the advertisers have the
flexibility to create the most welcoming atmosphere for each visitor
by providing relevant ads so that the user gets involved in the site
with more improved response. For instance: For a shopping website,
it is not a good idea to treat every visitor the same way because the
customer may lose interest after some time if he views at the same
content. Categorizing the customer and showing relevant products
and promotions through ads will enhance the visitor’s interest on the
site to view more products.

7. > Network or browsing history targeting:
This is done through tracking the browsing history of the visitor to
capture some usable data like age, interests, marital status, region
etc so that the relevant ads can be displayed based on the acquired
information. Targeting cell phone ads on a portal or mobile is more
feasible if the user was known to have visited the mobile section of
the shopping websites. Similarly, if the user geographical location is
known, relevant ads can be placed to show different discounts and
sales promotions targeting to that specific region.

8. Displaying ads based on contextual advertising:
This is the most common method that advertisers or publishers use where the
ads are determined based on the information or content that is published on
the page. The ads that are served will be in sync with the website page, say
for example: a cosmetic ad will be displayed automatically on the page having
content related to beauty products.

9. AdSpeed ad serving software aims to provide reliable and
powerful ad serving & ad management solutions that serve your ads,
track impressions & clicks and report ad statistics in real-time.
AdSpeed is the best advertising platform to manage your
advertising inventory easily and effectively and increase revenue.
AdSpeed helps you execute your online advertising strategy
efficiently at a very minimal cost.

10. AdSpeed ad serving software aims to provide reliable and
powerful ad serving & ad management solutions that serve your ads,
track impressions & clicks and report ad statistics in real-time.
AdSpeed is the best advertising platform to manage your
advertising inventory easily and effectively and increase revenue.
AdSpeed helps you execute your online advertising strategy
efficiently at a very minimal cost.