Pop Up or Perish was a a featured presentation by Medallion Retail executives, Michael Decker and Jennifer Davis at 2014 Global Shop on March 19, 2014 in Las Vegas Nevada. Pop Ups are about building efficient, cost sensitive tests of key business ideas that will build brands and develop new paths to your business.

1. &

2. They POP!

3. And now,
so does
retail.
!

4. Transform your
retail transaction
into an adventure.

5. 73%
of respondents see
pop-up retail
increasing
in the next 5 years.
SOURCES: Retailwire.com | Specialty Retail Report | CoStar
In-store Marketing Institute | TBD - TRISTAN

6. Temporary
Retail is an
$80
BILLION
DOLLAR
a year
industry.

7. Lean retail borrows
the best of
startup culture.

8. Working in Real Time

9. The 8 Customer Types

10. The Advocate

11. The Caretaker

12. The Indulgent

13. The Student

14. The Conventional

15. The Mechanist

16. The Gradualist

17. The Sophisticate

18. SOURCE: Dr4Ward/What is Social Currency and How Does it Affect Social Commerce

20. IDENTIFY
AND
CONNECT

21. How about
a pop
quiz?
?

31. Be
temporary
Be
exclusive
Be
intimate
Be
unexpected
Be
sensory
Be
specialized
Be
social
SOURCE: thestorefront.com
Seven Pop-Up Musts

32. SOCIAL
MEDIA
ADVERTISING
PR
MOBILE
PROMOTIONS
Work
POP-UP
into the mix

33. to
win new
customers
to
articulate
your
brand
to
build
buzz
to
gather
data
Why else should you
consider pop-ups?

34. Understand Your Brand
Establish Clear Objectives
Determine Your Target Audience
SOURCE: Harbor Industries/ Industry Trends and Insights
How should you pop-up?

35. What is
your ideal
location?
What is
your
budget?
What type
of pop-up
serves you
best?
How will you
design the
space?
Plan Strategically &
Sweat the Details
How will you
staff the
pop-up?
What is your
promotion
plan?
What kind of
interaction
will you
feature?
SOURCES:
The New York Times
Adweek, Live Events are
King for Getting People
to Recommend and Buy
Brands, Nov. 13, 2013
Forrester/The Business
Impact of Customer
Experience

36. Yeezus Pop-Up Shop

37. Yeezus Pop-Up Shop

38. Yeezus Pop-Up Shop

39. The Customer Experience
Matters Above All

40. What questions can we
answer for you?
Michael Decker
Vice President, Marketing Strategy
and Business Development
direct 908.963.4822
p 212.929.9130 f 212.206.7549
michael.decker@medallionretail.com
Jennifer Davis
Director, Client Services
direct 212.929.9207
p 212.929.9130 f 212.929.0382
jennifer.davis@medallionretail.com
Tristan Pollock
Co-Founder and COO
tristan@thestorefront.com
www.thestorefront.com
@STOREFRONT
For more information and a recap video of our
Global Shop presentation visit medallionretail.com