Mine opinions from China's online medias.

1. Michael Kook
Opinion analytics
Introduction

2. People said it because other people said it.
They did not know why it was being said and
heard everywhere. They did not give or ask for
reasons.
From Atlas Shrugged (by Ayn Rand)

3. What is “Opinion”?
Wikipedia
"In general, an opinion is a judgment,
viewpoint, or statement about matters
commonly considered to be subjective, i.e.
based on that which is less than absolutely
certain, and is the result of emotion or
interpretation of facts. ”
In short, appraisal or complain of people
about something, something about market,
brand, product and specific feature.
Article
about “Saumsung galaxy s6”
Samsung lanuched
galaxy s6 ……………………….
……………………………………..
Price range is little bit
high………………... display
is awesome……………………
………………………………………
...Service has problem
………………………………………
Opinions
about “Saumsung galaxy s6”
Real insights
which influence
audience
Price
Display
Service
High
Awesome
Problem

4. What is “cloump opinion
analytics”?
“cloump opinion analytics” is the tool to
monitor, extract, search and organize and
share opinions from various online media like
weibo, forums, blog and news.
Collect thousands, millions of
articles/Posts from various online
medias.
Analyze all the
articles/posts to find out
opinions in realtime.
Store more deeply segmented
indexes for further on-demand
requests .
Reports
in Web UI and PowerPoint(ppt)
format using various conditions.
News
Weibo
Forum
Blog
Weixin
Web & powerppint(ppt) reports
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{_driver: display,
sentiment: positive,
sd3ds2sd3f4f }

5. Catch strength and weakness
Understand Implication
Catch the areas for improvement
What/How “Opinion analytics” helps you?
Human can read less than dozens
of articles per hours, opinion
analytics handle thousands.
It reads in stead of people and
finds out all the opinions to be
considered.
It detects product/brand related
opinion topics automatically, and
user can organize topics according
to situation to compare or to rank
by topics
It generates satisfied opinion’s
ratio compare with total opinion
volume for each opinion-topic
group.

6. Measure risk
Get creative ideas
Share information
What/How “Opinion analytics” helps you?
Collect, filter, mark, tag and keep
what is important articles/post like
email box.
Whenever you need sources to fill-
up your creativity, user can access
all the collected archives in time
line.
Opinion analytics provides real-
time sentiment analysis to catch
the every detailed risk which
impacts sales, brand/product
reputation in every detailed
segments like media type, specific
channel.
User can generate report by MS-
PowerPoint PPT_format with all
kinds of needed condition to share
with other colleagues.
Get creative ideas
Share information

7. Feature highlight
Trend monitoring with well equipped analytics
User can check all kinds of volume trends
Include each channel’s opinion sentiment
volumes through various kinds of graph’s
and charts in real-time.

8. Feature highlight
Organize opinions for business domain
All the analyzed opinions are
organize by opinion-topics.
Just read through opinion-topics
and allocate group name which
should belong to according to
user’s business domain.
It provides tagging function to tag
at each related articles for later
reviewing as well and it can be
reviewed in time-line.

9. Feature highlight
Manage and share articles like email
It has tagging, flagging, read/un-
read checking functions like any
other email management
software, all the collected articles
can be organized easily for later
reviewing, and can share with
other colleagues using send-email
function.

10. For demonstration and sales contact
Please send email to
michaelkook@cloump.com