This Market Research Analysis Paper was a group project in my Sports Marketing class at IU. Our group analyzed the Philadelphia 76ers, and I personally worked on pages 13, 14 and 15, the sections titled, "Analysis of Marketing Efforts", and "Position in The Marketplace." My group and I received an A on this project.

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Philadelphia 76ers
Corey Benjoya, Frank Coppola,
Matthew Gorski, Cole Hawkins,
Lyric Jackson, Michael Mullery,
Jesse Scott
(GROUP 6)

2. 1
TABLE OF CONTENTS
HISTORY AND OVERVIEW ----------------------2
SPONSORSHIP OPPORTUNITIES----------------3
SWOT ANALYSIS-----------------------4
MARKET RESEARCH EFFORTS--------------5
SOCIAL MEDIA-----------------6
INSTAGRAM
SNAPCHAT
PINTEREST
TUMBLR
TARGET MARKET------------7
PRODUCT AND SERVICES------------7-8
PRICING--------8-9
PROMOTIONS AND ADVERTISING----------9-10
PRODUCT DELIVERY----------10-11
POSITION IN THE MARKET PLACE----------------11
EVALUATION OF MARKETING EFFORTS--------11-12
SUGGESTED PLAN--------12-13
WORKS CITED----------14-15

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History and Overview
The Philadelphia 76ers, officially started as a
franchise in the NBA in 1946, but they were not called
the Philadelphia 76ers, but the Syracuse Nationals.
The name change came in the year of 1963 when two
local Philadelphians named Irv Kosloff and Ike
Richman bought the franchise and also had a contest for the name change of the team. There
were about 500 different suggestions for what the new name of the team should be, and Walt
Stahlberg won the contest on August 6th of 1963. There were several contestants that chose the
team name 76ers, but Stahlberg’s explanation was the best. The Philadelphia 76ers are one of the
oldest teams in NBA history, and 1 of the 8 teams to make it past the first 10 years of the NBA.
The 76ers compete in what is known as the Atlantic Division of the Eastern Conference, which is
associated with some of the toughest teams in the NBA today. They are also widely known as the
“Sixers” to their dearest fans, and they also have a bunny as their mascot named “Hip-Hop” who
keep the fans engaged in every home game and event. Their team colors are very patriotic as
they are Red, White, and Royal Blue.
The Philadelphia 76ers have a very phenomenal history in terms of players. For example,
they have had All star players such as Moses Malone, Allen Iverson, Julius Erving, Wilt
Chamberlain, and Charles Barkley just to name a few. In their 51 seasons as a franchise, they can
account for 2 NBA championships that occurred in 1983 and 1967. Their Championship history
is not as strong as other franchises, but they have begun to completely rebuild their franchise and
they are a 50/50 team in terms of wins and losses. They have had 3 different arenas as their home
and they have been at the Wells Fargo Center since 1999. The 76ers have also had 6 different
owners and they have had their current owner Joshua Harris since 2012. There are 10 players in
76ers history that have made their mark in the franchise and had their numbers retired.
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Currently the Philadelphia 76ers are in the process of rebuilding and have landed some
pretty good young talent for the current 2017-2018 season. For example, they have landed Joel
Embiid, Markelle Fultz, Amir Johnson, Furkan Korkmaz, JJ Redick, and Ben Simmons. The
76ers are at 26 wins and 25 losses with the 8th seed ranking in the Eastern Conference this
season. There are still hopes in them
making a run in the playoffs, and they
also have 31 games left remaining in
the regular season where they can
increase their ranking in the conference.
Sponsorship
Opportunities
The Philadelphia 76ers have many different organizations in which they have a
sponsorship relationship with. Sponsorship is one of the most important parts of the sport
industry, especially running a franchise like the 76ers. This season, the 76ers have lead the way
when it comes to sponsorship with being the first team to have a sponsor on their jersey. The
sponsorship deal is with StubHub, and their logo has been implemented on the new Nike jerseys
for the 2017-2018 season. The 76ers have also taken a huge step in working with sponsors
overseas this season with the help of some of
their players. For example, Ben Simmons has
helped the team become noticed by Australian
companies and they have even signed a deal
for several years with Four’N Twenty which
is a meat-pie company out of Australia.
The 76ers have also gained a decent
number of new sponsors in the last couple of
years due to their new $82 Million
practice/training center. Companies like Toyota, NovaCare, Kimball Office, Virtua Health
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System, and NFL Industries have signed a sponsorship deals for the practice center. By signing
these partners for the practice facility, the 76ers took a very different route, instead of having the
common naming right to facilities, they just signed these 5 “founding partners.” The 76ers felt
that they could get the most out of having their sponsorship for the new practice center through
having founding partners, because they would be able to market the facility and the team in a
different light than teams have traditionally been doing.
The franchise has also taken a step in another direction in terms of partnerships that are
engaged in. The Philadelphia 76ers have expanded their range and partnered up with HyperX,
which is a ESports Brand. The company has become the official headset partner of the 76ers and
has also made a mark in history with being the first ESports brand to sign a deal with an NBA
team. The deal includes HyperX working mostly with in-game activation, and there will also be
some exposure time for the brand on the LED ring, scoreboard, and giveaway night for the fans
as well.
On the other hand, the 76ers are also involved in is their Sixers Youth Foundation where
they have strived to help children in terms of health and education. The foundation also works to
lower the crime rate and poverty in Philadelphia. A big part of their foundation is to make sure
that children know their value and that they are able to shoot for the stars and make their dreams
come true. Sixers Youth Foundation also feel that through sport you can do anything you desire,
such as community awareness, empowerment, and transformation of lives.
SWOT Analysis
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Strengths:
· The 76ers are young and energetic. They
play with a lot of emotion and effort
· They recently got a new coach, Brett
Brown, that seems to have the team on the
right track
· Joel Embiid has brought a lot of energy
and passion to the team. He also starred the
phrase “trust the process” which has a lot of
fans intrigued with the team
· The addition of JJ Redick helped out the
team’s 3-point shooting. He ranked 5th
in
percentage last year from behind the arc
· The depth of the team has greatly
increased. If a player were to go down, they
would be able to replace them without having
to trade for a different player
Weaknesses:
· The 76ers are young and inexperienced. If
they were to make a run towards the end of the
season, they do not have veteran leadership to
run their team
· The team was unable to land a valuable piece
in the offseason. They pushed hard for D’Angelo
Russel but were unable to land him
· Last year, they finished second to last in
points per game. Fans like to see scoring and
when their team doesn’t score, they don’t like to
watch them
· The team hasn’t had a major superstar since
Allen Iverson
· The 76ers are without a go-to man on offense.
They need a pure scorer that can lead the offense
Opportunities:
· The 76ers continue to finish at the bottom
of the league, giving them a lottery pick in
the draft the following year
· The “trust the process” slogan has had a
major impact around the league and with the
76ers especially
· If the team lands a superstar, it could have
a lot of fans excited to watch the team again
· Embiid won comeback player of the year
last year after having injury problems. He has
the team on the right track towards winning
more games
· The team has the ability to grow and
mature into a great team
Threats:
· The Philadelphia Eagles just won the Super
Bowl. If a fan of both teams planned on buying
tickets for a game, they would probably choose
the team that wins on the big stages
· The team ranks at the bottom in the NBA
with attendance per game
· The team’s #1 pick last year, Markelle Fultz,
has not played very much with an unknown
shoulder injury. The fans may be questioning the
decision to draft him
· Other teams around the league, such as the
Cleveland Cavaliers and the Golden State
Warriors, don’t seem to be slowing down with
being dominant within the league
Market Research Efforts

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The 76ers, much like many other
teams around the league, have one main goal
when marketing: bringing in money. The
biggest component for bringing in money to
the organization right now is through their
season ticket holders. For each game, the
76ers have 14,000 season tickets sold. With
the team getting more and more popular,
fans now need to be on a waiting list for
season tickets for the upcoming years. This
is a huge marketing emphasis for the 76ers because they have reached a point that all teams want
to reach.
With the team reaching this point, many large companies have contacted the team to have
signs around the stadium. The newest sponsors for the team are Dunkin’ Donuts, Chaddsford
Winery, and NFI. With new sponsors coming in, the organization is making huge jumps on the
marketing side of things because the team has become so popular within the area. This may seem
like a small win for the organization, but it has a much bigger impact in the long run. With the
Philadelphia area having 4 large sports teams
(76ers, Phillies, Eagles, Flyers), they fight over
sponsorships for the teams. With the 76ers
getting these large companies to represent them,
they are now highly competing with the other
three teams within the city.
Going International
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A large part of the 76ers marketing strategy is moving overseas. With the organization
getting so many foreign players on the team, Dario Saric (Croatia), Embiid (Cameroon), and
Simmons (Australia), they are able to market overseas a lot easier than before. With other
countries not necessary paying much
attention to American sports, this is an
untouched market that the 76ers can easily
get in to. By grabbing this market before
other teams, they can get the support from
overseas companies before other teams are
able to.
Social Media
Social media is vital for every sport organization around the world. It is the quickest way
to get information about one’s favorite sports team. The Philadelphia 76ers are on basically
every social media platform that is out there. They are on Instagram, Twitter, Facebook,
Snapchat, etc. The 76ers are trying to appeal to the younger generation, so it is vital that they
regularly post on these accounts to keep the fans up to date and excited. They have recently
adopted a slogan that has gone viral on all social media platforms. That slogan is
“#TrustTheProcess”. For years, the 76ers were in last place only winning a handful of games per
season. They needed to gain the support back from the fans. After acquiring a couple of early
picks in the first round of the drafts, they told fans on Twitter and Instagram to trust the process
and don’t give up on the team.
The slogan “trust the process” has been mostly seen on Twitter and Instagram. The 76ers
are very active on both accounts and will post on it every day giving information about games,
practices, injuries, and roster changes. This keeps fans updated with what is going on with the
team and makes them more excited to follow. On Twitter, the 76ers have 1.4 million followers.
Complex has ranked the 76ers as the second best twitter account in the NBA behind the Portland

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Trail Blazers. This just shows that the 76ers know how to appeal to their fans by posting serious
and humorous content. Joel Embiid is a member of the 76ers who is very open on Twitter and
has a lot of followers. He frequently uses the 76ers famous slogan and has made it become as
popular as it can be.
The 76ers use Instagram mostly to
post about the games that they are
playing that day. They will post before
the game, during the game, and after the
game to give the followers some insight
on what is happening. Before the game,
the 76ers will post a picture with their
opponent that they are playing and what
time the game is starting. They will also
put the local or national television station that they are playing on. This is a good idea because it
reminds fans that they will be playing that night and also gives them information where to watch.
During the game, the 76ers will post highlights and halftime scores to keep followers updated if
they are not tuned into the game on the TV. At the end of the game, the 76ers will post the final
scores and interviews or highlights from that game. The 76ers are doing a great job keeping their
950,000 followers up to date with the team.
Target Market
Most sport organizations in the
NBA focus on the same target market for
their teams. In the Philadelphia 76ers
case, they want to focus on young kids
who are not as fortunate as others. They
have numerous community programs that
get kids up and moving rather than being
inside and sitting down. One of their initiatives that they have is the Sixers Neighborhood
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Basketball League (SNBL). This is a youth recreation league that is run by the Philadelphia
Department of Recreation. This league offers young boys and girls the opportunity to get on the
court at one of the recreational facilities throughout Philadelphia. These games are organized and
have gained a lot of interest from kids around Philadelphia. The SNBL has more than 4,000
participants every season with approximately 60 leagues. This is a great idea to get kids
interested in the 76ers because they receive a t-shirt and some are honored at a home 76ers game
during the season. If the kids get excited about the sport and the team, their parents will be more
inclined to take them to games and buy merchandise, ultimately resulting in increased profits for
the team.
Aside from the initiatives that the 76ers have, the next market up is the millenials. The
76ers try to post on social media as often as they can to keep gaining followers and get
information out about their teams. In an interview with the Chief Marketing Officer, Tim
McDermott, he explained the social media is essential in gaining the new fans and keeping the
old ones. To gain the new fans, they will post promotions for the games and try to get them
interested enough to visit the team. McDermott uses something called customer relationship
marketing, which makes their posts more appealing. The last thing that he mentioned was
“content factory”. Content factory produces all of the posts that go on social media. This also
includes sponsors so that they can make some money while trying to appeal to their target market
on social media. McDermott says “The more people that we’re bringing to our site to view this
content, the more opportunity to sell tickets”.
Product and Services
The product that is offered is the team and organization itself that is the Philadelphia
76ers. Being one of the oldest franchises in the NBA, the 76ers have done a tremendous job of
marketing themselves as a team of history. Located in such a blue-collar and historic city that is
Philadelphia, the 76ers have kept fans happy and interested in the franchise. It was amazing that
they could keep fan interest even after having the worst record in NBA history, and one of the
longest losing streaks in NBA history at 28 games. The bounce back from the losing streak into

11. 10
this year and last years seasons fit the city’s gritty mentality and give the organization and its
fans a sense of having a chip on their shoulder. Tickets and merchandise both are very large parts
of the organization that is the Philadelphia 76ers. Tickets for games are relatively inexpensive
and are affordable for families and friends. The 76ers not only draw fans in with their
performance on the court, but the stadium at which they play at, the Wells Fargo Center,
provides a tremendous atmosphere for the consumers of their product using fan contests, special
giveaways, promotions, etc.
The 76ers organization also does a phenomenal job with their website, in which fans can
access highlights, scores, updates, photo
galleries, and other aspects that can give
fans a certain kind of experience without
having to spend the money to go to a
game, or to follow the team on road trips.
The organization also helps give back to
and get involved with the community with
their Sixers Charities. The mission of the
Sixers Charities foundation is to assist organizations that focus on youth, recreation, health, and
education. They not only assist programs that focus on the future, but they actually have players
go to hospitals visiting patients of all ages, host annual outings at seniors’ centers, sponsor an
adult wheelchair basketball team, and honor local citizens for outstanding community service at
games. The Sixers Charities display the organization’s love for the city and willingness to give
back to it in order to invest in a better future for the city of Philadelphia.
Pricing
The Philadelphia 76ers have multiple ticket plans for fans of all ages to enjoy. Along with
almost every other NBA franchise, the 76ers have full season ticket packages, as well as smaller
packages that are more affordable for individuals and families that do not want to commit to

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going to 41 games. These packages give fans multiple options when looking at a product to fit
their consumer wants and needs.
The prices of these packages vary
as each package contains a certain
number of games. A single game ticket in
Philadelphia can cost up to as much as
$2,500 for a seat on the court, and as low
as $23 for a seat in the very top of the
balcony. For a 76ers “weekender
package”, which includes 6 games a
consumer will spend anywhere from $60-
990 depending on where the consumer
wanted to sit. For season tickets, the consumer will spend something in the range of $3,000,
which would average out to approximately $55 per game, which is a good deal depending on an
individual’s level of fandom. Holding season tickets offers certain amenities such as playoff
ticket priorities, access to the Society 76, invites to private events with players and coaches, and
a personal account manager to enhance your entire season ticket member experience.
In terms of the ticket prices of every franchise in the NBA, the Philadelphia 76ers rank
among the lowest at $39.25 per ticket. The ticket prices are rising very little, unless you happen
to be an unlucky fan whose ticket prices are rising at a rate of 400%. The rate of that price
increase would cause the season ticket packages to go up to $20,000, and if the person cannot
afford it, the organization gave the season ticket holder the option to relocate their seats to a
more affordable option.

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Promotions and Advertising
The Philadelphia 76ers’ main source of promotion stems from game day giveaways and
theme nights. Each year, the 76ers announce their promotional schedule for the upcoming
season, including giveaways for team apparel/merchandise like T-shirts, fan cards, and coupons.
The franchise also hosts theme nights on game days that help to engage fans and create team
awareness around the city. The February 2018 promotional schedule, found on the 76ers’ team
website, is shown below:
When 76ers fans attend games, they are not only paying for the team and for the
competition, but for the event experience as well. Theme nights such as “Brotherly Love”
an“Spirit of 76” gives the fans a sense of community and engages them beyond the scope of the
game of basketball.
The 76ers’ main advertising partner and ticket distributor is StubHub. The franchise
agreed to a deal to feature the company’s logo on its jerseys, becoming the first NBA franchise
to take part in the new advertising opportunity allowed by the league. StubHub is also the main
distributor of team tickets, as seen on the 76ers’ team website.

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Product Delivery
The main product for the Philadelphia 76ers is the basketball games themselves. This
product is delivered and consumed through many methods. The primary way is through live
game day events in the team stadium, the Wells Fargo Center. The team also provides their
games using media broadcasting rights through NBA league-wide contracts with major networks
such as FOX, NBC, ABC, and ESPN. Live game day events can also be found through streaming
sources, an increasingly popular method
of consuming sport for fans.
The 76ers product line also
includes team merchandise. The sale of
team jerseys, hats, posters, and other
types of apparel contribute a large portion
of the revenue that the franchise
generates each year. These are mainly
sold via the online team store as well as
the official NBA store. The 76ers also heavily pursue sales to fans at the stadium during game
day events.
As far as media promotion is concerned, the team utilizes d
social media sources like Facebook, Twitter, and Instagram to promote the team, its
players/coaches, and the sport product itself. Media outlets such as ESPN and FOX Sports are
also an integral part of the product delivery system for the 76ers, as it provides a platform for
public relations.
Position in the Marketplace
The Philadelphia 76ers are positioned in the marketplace as a blue-collar company, aimed
at basketball, and sports fans, both die-hard and casual, of all ages. The city, and the people of
Philadelphia have earned a reputation as gritty and hardworking, and the 76ers positioning in the

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marketplace reflects the same values in order to further connect with their fan base. The 76ers
have a rich history, and since moving from Syracuse to Philadelphia in 1963, the team has won
two championships and has had some of the league’s all-time greats. The team has made sure to
pay tribute to their past, so as not to alienate their older fans, while rebuilding for the future.
They have done this by slightly changing their current uniforms and team logos to resemble the
uniforms used by some of the great 76ers teams from years past, and recently erecting statues of
Wilt Chamberlain, Hal Greer, and Maurice Cheeks.
The 76ers are positioned in one of the largest major league television markets in the
United States, with Philadelphia coming in as the 4th largest market behind only New York, Los
Angeles, and Chicago. In addition, the 76ers have a loyal fan base, and that is reflected in jersey
sales. Joel Embiid currently has the 6th, and Ben Simmons the 8th, highest-selling jersey in the
NBA, joining the Golden State Warriors as the only team to have at least two players in the top
fifteen of jersey sales. That loyalty is also reflected in attendance, with the 76ers having the 3rd
highest average home attendance record in the NBA, with over 20,500 fans attending each game
this season.
Evaluation of Marketing Efforts
The Philadelphia 76ers have had a marketing resurgence over the past few years as the
team itself has acquired a number of exciting young stars including Joel Embiid, Ben Simmons,
and Markelle Fultz, through the NBA Draft. The addition of the organization’s young stars has
lead to a significant increase in ticket sales. For the current 2017-2018 NBA season, the 76ers
sold a record 14,000-plus season tickets, which is more than quadruple their 2013 total. In
addition, the sales and marketing staff comprises the majority of the 76ers’ 250 full-time
employees and is “the largest in sports”, according to Lara Toscani Weems, director of corporate
communications. The 76ers have done an excellent job in rebranding themselves throughout
their recent rebuilding efforts, and have been innovative while doing so, even becoming the first
major sports franchise in North America to have its own Esports team, and the first NBA team

16. 15
with a jersey sponsorship, in 2016. They have also worked with a number of new corporate
sponsors, and according to Chris Heck, the team’s president of business operations, sponsorships
grew “30 to 40 percent” this offseason.
In terms of areas for
improvement, the 76ers should
expand their organization’s
marketing efforts by continuing to
work with some of the team’s
international athletes to grow the
team’s brand worldwide. With a
number of the team’s key pieces
being from all different parts of
the world, the 76ers should look
to partner with more big brands in each of those countries to better market their players, and the
team, to more international fans. According to Heck, “There are Australian companies that want
to take advantage of that. They are interested in getting their products into the U.S. through the
affinity fans there have shown for our team.”
Revolution Marketing’s Solution
Our research has given us the information that we need in order to create a marketing
plan for the Philadelphia 76ers. The team is doing well in regard to fans in the United States. The
76ers are currently third in the league in average crowd attendance per game in the 2017-2018
season. The 76ers also have the largest increase in television viewership this year. On CSN
Philadelphia, the 76ers games average a 1.9 rating, which is a 119% increase from last year’s
ratings, and the network’s best since 2011-2012.
Due to the team’s success in America, we suggest that the 76ers play a preseason game in
Australia and promote their team and the NBA while in the country. Ben Simmons is one of the
most recognized names in the NBA now. He is from Australia and he has many fans from his

17. 16
home country. Having him play back in Australia would draw a lot of attention. Australia has
produced nine NBA players that are currently in the league. The league has already had teams
from Australia’s National Basketball League play against NBA teams during the 2017 preseason.
The Sydney Kings, Melbourne United, and Brisbane Bullets all played an NBA preseason game
in the United States. Now that Australian teams have played in the United States, its time for
NBA teams to play in Australia. The league has already played games in London, they should
expand their efforts to Australia. The best way to do that is to bring one of their most beloved
players to their country. The 76ers have that in Ben Simmons.
The 76ers should play their preseason game in the most populated city in Australia to
maximize the amount of fan engagement. The most populated city in Australia is Sydney, which
is the home of the Sydney Kings. Fortunately, the Kings have already played a preseason game
in the United States. The Kings already have good connections with the NBA so it will draw
more attention. The 76ers will start their Australian campaign by hosting a meet and greet press
conference with the fans and reporters from Australia. The press conference will develop
positive relations with the country’s media and see how the players are enjoying their time in the
country. Next, the 76ers and the Kings could host a dunk contest and a three-point contest
between the two teams. This would bring a lot of entertainment and attention to the campaign.
After that, Ben Simmons and Joel Embiid could host a youth basketball camp to further
strengthen the league’s relationship with the Australian fans. The team could put together a
series of videos during the trip such as the team visiting tourist spots in Sydney. The 76ers could
then post them on all of their social media outlets. The team would also do pregame and post-
game press conferences to share their experience playing against the Sydney Kings. This is a
great opportunity for the 76ers and the NBA to gain more international fans and interaction. If
executed correctly, the Australian market could be one of the biggest international markets for
the NBA.
Another thing that the 76ers could adopt to improve their public relations would be to
adopt an official team slogan. The fan given slogan of “Trust the Process” has been very
effective during the team’s rebuilding period. It was given due to the amount of talent acquired
through high draft picks and acquisition of young free agents. Joel Embiid has fully embraced

18. 17
the phrase by using the nickname “The Process.” Although this has been a very popular rally cry
for the fans of the team, fans can only trust the process for so long until they demand results. One
way to shift this focus is creating a new slogan. We created “Believe and Achieve” to push the
fans and the team to focus on the main goal of the team, winning a championship. The team
could use this slogan as a hashtag to associate with their team on all social media accounts. The
76ers could also put the slogan on the team’s warmup shirts and on fan gear to get the idea
recognized more. With these marketing campaigns I believe we will increase the brand
awareness and public relations for the Philadelphia 76ers.

19. 18
Works Cited
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Andrews, K. (2017, October 23). Philadelphia 76ers Have A Gaming Headset Partner In
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partners-philadelphia-76ers/
Conway, Tyler. “Stephen Curry, LeBron James, Kevin Durant Headline Top-Selling NBA
Jerseys.” Bleacher Report, Bleacher Report, 16 Jan. 2018, bleacherreport.com/articles/2754475-
stephen-curry-lebron-james-kevin-durant-headline-top-selling-nba-jerseys.
Delish, Homemade. “Dunkin' Donuts Launches New Game Day Offer for Philadelphia 76ers
Fans.” Homemade Delish, 8 Jan. 2018, homemadedelish.com/2018/01/08/dunkin-donuts-
launches-new-game-day-offer-for-philadelphia-76ers-fans/.
ESPN, ESPN Internet Ventures,
www.espn.com/nba/attendance.
Fitzpatrick, Frank. “Sixers go from worst to first - in marketing - Philly.” Philly.com, 13 Oct.
2017, www.philly.com/philly/sports/sixers/philadelphia-76ers-sixers-marketing-trust-the-
process-worst-to-first-20171013.html.
Heitner, D. (2017, November 20). 76ers Start Selling Beef Pies With Signing Of First
International Partner. Retrieved February 08, 2018, from
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signing-of-1st-international-partner/#63f9bdb872b5
History of the Name. (n.d.). Retrieved February 08, 2018, from
http://www.nba.com/sixers/history/name.html
History, S. T. (2017, December 21). Philadelphia 76ers Team History. Retrieved February 08,
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“Major Pro Sports Teams By TV Market Size.” Sports Media Watch,
www.sportsmediawatch.com/nba-market-size-nfl-mlb-nhl-nielsen-ratings/.
“NBA Teams to Host Australian National Basketball League Teams for First Time.” NBA.com,
Turner Sports Digital, 31 July 2017, 9:20 P.M., www.nba.com/article/2017/07/31/nba-host-
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