Digital Product Design by Very Memorable

1. Digital Transformation
for a Fintech Startup
Very Memorable
C A S E S T U D Y
D I G I T A L P R O D U C T D E S I G N B Y

2. Digital Transformation for a Fintech Startup Digital Product Design by Very Memorable
Nexus Financial Services/FPS Group
is a fintech startup specializing in
403b and 457 retirement plans
C L I E N T P R O F I L E

3. T H E P R O B L E M
Due to initial success in the
B2G market, the internal
company culture tends to
neglect focusing on end-user
customer service
Digital Transformation for a Fintech Startup Digital Product Design by Very Memorable

4. Who are the End-Users?
One Size Does Not Fit All
T H E R E S E A R C H
Just Starting Out
“It’s hard to think about savings
for a future that is years away”
Mission-Critical Task Examples:
• On-boarding
• Salary Reduction Agreement
• Funding Your Accounts
Mid-Career
“I want to track my portfolio” and
“How do I get a loan?”
Mission-Critical Task Examples:
• Investment Direction
• Account Rollovers
• Loan Requests
Nearing and In Retirement
“Am I prepared to retire?” and
“Can I make my money last?”
Mission-Critical Task Examples:
• Distribution Requests
• Account Rollovers
Digital Transformation for a Fintech Startup Digital Product Design by Very Memorable

5. K E Y I S S U E S F R O M R E S E A R C H
• Confusing Navigation
• Account Specifics Hidden
• Contact Info Hidden
• Desktop Only
• Not Designed for Repeat Visits
End-User Participant Portal is Broken
T H E R E S E A R C H
Digital Transformation for a Fintech Startup Digital Product Design by Very Memorable

6. The Solution
User-Friendly Dashboard Driven Portal
Digital Transformation for a Fintech Startup
• Showcases Account Info
• Contact Info at the Top
• Mobile-Friendly Design
• Widgets Provide Navigation
Digital Product Design by Very Memorable

7. Digital Transformation for a Fintech Startup
T H E P R O B L E M
Due to a focus on end-users
after launching a plan there’s
a lack of stickiness
for stakeholders
Digital Product Design by Very Memorable

8. Digital Transformation for a Fintech Startup
Plan Sponsors
“I want something that just
works” and “Are our
employees really using this?”
Advisors and
Investment Firms
“I need to onboard my
participants quickly”
Product Provider
Companies
“I don’t want my brand
to be lost”
Who are Our Stakeholders?
Clues to Building a Platform Moat
T H E R E S E A R C H
Digital Product Design by Very Memorable

9. The Solution
Stakeholder Portals Increase Loyalty
Digital Transformation for a Fintech Startup
• Plan Sponsors Track Engagement
• Advisors Quickly Serve Participants
• Investment Firms Manage Advisors
• Providers Measure Plan Engagement
Digital Product Design by Very Memorable

10. The Solution
Advisor-Driven Participant Enrollment
Digital Transformation for a Fintech Startup
• Increases Signup Rate
• Ties into Employee Database
• Reduces Our In-House Costs
91% Signup Time Rate
Improvement
Digital Product Design by Very Memorable

11. The Solution
Providers can Customize Storefronts
Digital Transformation for a Fintech Startup
• Aligns with Product Provider Branding
• Can Be Quickly Created and Updated
• Provider Awareness for Participants
33Customized Storefronts
at Launch
Digital Product Design by Very Memorable

12. Digital Transformation for a Fintech Startup
“Our platform is growing fueled
by a redesign and add-ons”
Jamie DeRubertis
Managing Director, FPS Group
“Through our new product, we give financial
services companies a competitive edge to
streamline processes and expand their
capabilities. As a result, they can easily
focus on maintaining relationships.”
Jeff Linkowski
Director of Sales, FPS Trust
C L I E N T R E S U LT S
Digital Product Design by Very Memorable

13. Digital Transformation for a Fintech Startup
91% Participant Signup
Time Rate Improvement
33 Customized Provider Storefronts
Launched within a Business Day
Participants Now Rolling Over External
Accounts into Employee Plans
Increased Growth Rate in
New Plan Sponsors, Participants,
and Product Providers
E X E C U T I V E S U M M A R Y
•
•
•
•
Digital Product Design by Very Memorable