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2015
®
®
“Optimized Lifecycle
Management”
Michael Schuler
CEO of Veterans
Alliance Resourcing
®
Introduction to
Veterans Alliance Resourcing
Aftermarket Service Industry Consulting
• Sales & Business Development
• Reverse Logistics
• Depot Repair
• Parts Supply Management
• Software Platforms (ERP, CRM, Service & Resale)
• Service Supply Chain Management
• Product Remarketing & Value Recovery
Staffing Services
• Executives and SMEs in Sales, Marketing, IT,
Operations, Purchasing, Logistics,
Compliance and Product Remarketing
A Service Disabled Veteran Owned Small Business
®Agenda
Optimized Lifecycle Management
• Returns Management & Product
Remarketing
• Service and Parts Harvesting
• Depot Repair, Onsite Repair and Product
Exchange
• Technology Refresh and Trade-In Programs
• Understanding the Secondary Market
• Q & A
®
Returns Management &
Product Remarketing
®
Returns Management &
Product Remarketing
In 1994, Micro Exchange and other used PC
Dealers bought Truckloads of PC Returns
from IBM, Apple and Compaq at 10% of Cost
• Within 3 years, those same loads were
recovering 60% of Cost
• Within 10 years, recovery exceeded 80% of
original Cost.
• Today, a refurbished iPad sells for 90% of
retail (Net Recovery exceeds direct costs)
®
Returns Management &
Product Remarketing
Product
Reconditioning
Warranty
Direct Sale by
OEM/Retailer
Not a Focus
Fear:
Cannibalize
New Product
Sales
Costs Applied
without Data
Market
Acceptance of
Used Product
Channel
Development
Factors
Impacting
Recovery
$
®
Returns Management &
Product Remarketing
Key Performance Indicators
• Net Recovery
• Resale Channel Development
• Total Turn-Time
• Inventory Turns & Charge-Offs
®
Returns Management &
Product Remarketing
Key Performance Indicators
• Net Recovery
• Gross Recovery less Costs for Logistics, Repair
(Labor & Parts), Kitting, Repackaging and
Remarketing, (add Warranty Recovery $)
Costs
8% to 30%
5% to 20%
4% to 7%
A
B
C
®
Returns Management &
Product Remarketing
®
Returns Management &
Product Remarketing
Key Performance Indicators
• Resale Channel Development
• Diversity of Channels (Retail & Wholesale)
• Quantity of Resellers with Increasing Sales
Wholesale Retail
®
Returns Management &
Product Remarketing
Key Performance Indicators
• Total Turn-Time
• Average time to repair, process and resell
• Return Privileges to OEM/ODM
• Market Depreciation (as much as 6% per month)
• Inventory Turns
• Turns by Count
• Turns by Dollars
• Charge-Offs
®Service & Parts Harvesting
• In 1994, Service Electronics “SEI” became first sole-
source parts supplier to supply all post-warranty PC parts
for a major retailer.
• In 1995, SEI was awarded Vendor of the Year saving over
$5M in costs, increasing next-day fill-rates to 90%+
• Within 10 years, more than ½ of all post-warranty (retail)
PC parts were sourced from secondary market ($500M+).
• “This Part May be Refurbished” become an OEM standard
• Is Parts Harvesting and Secondary
Market Sourcing an integral
component of your
Supply Chain?
®Service & Parts Harvesting
• 15% - 20% of all TV Returns have Broken/Defective Panels
• Cost to Replace Panel Exceeds value of TV
• Annual TV Defect/Service Rates <3.5% of Deployed TVs
• Broken Panel TVs could provide 100% of parts for Lifecycle
• Increased Parts Harvesting and Low Salvage Recovery
are Changing the Parts Supply Industry for TV Repair
®
Depot Repair, On-Site Repair
& Product Exchange
• For over 30 years, the Rental/Lease industry has
made Returns Management, Audit, Refurbishment,
Repair and Re-Deployment of Whole Units an
essential component of their business model
• Shipments of Refurbished TV Cable-box units now
exceeds New TV Cable-box product shipments
• Do you employ refurbished product into your demo,
product exchange, depot repair or on-site fulfillment
strategy?
®
Technology Refresh &
Trade-In Programs
Sample: Lifecycle exceeds 5 Years, 50% of Parts Needed for Lifecycle are
used after 24 Months and Whole Units are Available at 30% of Original
Cost, let Customers hold Parts Stock (as Whole Units) for Trade-In
$-
$200
$400
$600
$800
$1,000
$1,200
New 4 Mo 8 Mo 12 Mo 16 Mo 20 Mo 24 Mo 28 Mo 32 Mo 36 Mo
Market Value
®
Understanding the
Secondary Market
• (Almost) every product sold has a secondary market that
can be cultivated
• The value of embracing the secondary market far exceeds
any negative concerns i.e. cannibalizing new product sales
• The value of used product is like water,… it seeks it own
level. Price must be balanced by availability, demand,
condition, risk, terms and resale channel
• There are KPIs that can be applied to show progress
• The opportunity for secondary market growth is based on
the delta between cost and resale (and price stability)
• Your service market should be an integral component of
any optimized lifecycle management strategy
®
Questions & Answers
Michael Schuler
Veterans Alliance Resourcing, Inc.
2150 S. Central Expressway, Suite 200
McKinney, TX 75070
Tel: 972-200-5236
Cell: 940-300-1749
Mike@VAResourcing.com

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WCM 2015 Optimized Lifecycle Management

  • 3. ® Introduction to Veterans Alliance Resourcing Aftermarket Service Industry Consulting • Sales & Business Development • Reverse Logistics • Depot Repair • Parts Supply Management • Software Platforms (ERP, CRM, Service & Resale) • Service Supply Chain Management • Product Remarketing & Value Recovery Staffing Services • Executives and SMEs in Sales, Marketing, IT, Operations, Purchasing, Logistics, Compliance and Product Remarketing A Service Disabled Veteran Owned Small Business
  • 4. ®Agenda Optimized Lifecycle Management • Returns Management & Product Remarketing • Service and Parts Harvesting • Depot Repair, Onsite Repair and Product Exchange • Technology Refresh and Trade-In Programs • Understanding the Secondary Market • Q & A
  • 6. ® Returns Management & Product Remarketing In 1994, Micro Exchange and other used PC Dealers bought Truckloads of PC Returns from IBM, Apple and Compaq at 10% of Cost • Within 3 years, those same loads were recovering 60% of Cost • Within 10 years, recovery exceeded 80% of original Cost. • Today, a refurbished iPad sells for 90% of retail (Net Recovery exceeds direct costs)
  • 7. ® Returns Management & Product Remarketing Product Reconditioning Warranty Direct Sale by OEM/Retailer Not a Focus Fear: Cannibalize New Product Sales Costs Applied without Data Market Acceptance of Used Product Channel Development Factors Impacting Recovery $
  • 8. ® Returns Management & Product Remarketing Key Performance Indicators • Net Recovery • Resale Channel Development • Total Turn-Time • Inventory Turns & Charge-Offs
  • 9. ® Returns Management & Product Remarketing Key Performance Indicators • Net Recovery • Gross Recovery less Costs for Logistics, Repair (Labor & Parts), Kitting, Repackaging and Remarketing, (add Warranty Recovery $)
  • 10. Costs 8% to 30% 5% to 20% 4% to 7% A B C
  • 12. ® Returns Management & Product Remarketing Key Performance Indicators • Resale Channel Development • Diversity of Channels (Retail & Wholesale) • Quantity of Resellers with Increasing Sales Wholesale Retail
  • 13. ® Returns Management & Product Remarketing Key Performance Indicators • Total Turn-Time • Average time to repair, process and resell • Return Privileges to OEM/ODM • Market Depreciation (as much as 6% per month) • Inventory Turns • Turns by Count • Turns by Dollars • Charge-Offs
  • 14. ®Service & Parts Harvesting • In 1994, Service Electronics “SEI” became first sole- source parts supplier to supply all post-warranty PC parts for a major retailer. • In 1995, SEI was awarded Vendor of the Year saving over $5M in costs, increasing next-day fill-rates to 90%+ • Within 10 years, more than ½ of all post-warranty (retail) PC parts were sourced from secondary market ($500M+). • “This Part May be Refurbished” become an OEM standard • Is Parts Harvesting and Secondary Market Sourcing an integral component of your Supply Chain?
  • 15. ®Service & Parts Harvesting • 15% - 20% of all TV Returns have Broken/Defective Panels • Cost to Replace Panel Exceeds value of TV • Annual TV Defect/Service Rates <3.5% of Deployed TVs • Broken Panel TVs could provide 100% of parts for Lifecycle • Increased Parts Harvesting and Low Salvage Recovery are Changing the Parts Supply Industry for TV Repair
  • 16. ® Depot Repair, On-Site Repair & Product Exchange • For over 30 years, the Rental/Lease industry has made Returns Management, Audit, Refurbishment, Repair and Re-Deployment of Whole Units an essential component of their business model • Shipments of Refurbished TV Cable-box units now exceeds New TV Cable-box product shipments • Do you employ refurbished product into your demo, product exchange, depot repair or on-site fulfillment strategy?
  • 17. ® Technology Refresh & Trade-In Programs Sample: Lifecycle exceeds 5 Years, 50% of Parts Needed for Lifecycle are used after 24 Months and Whole Units are Available at 30% of Original Cost, let Customers hold Parts Stock (as Whole Units) for Trade-In $- $200 $400 $600 $800 $1,000 $1,200 New 4 Mo 8 Mo 12 Mo 16 Mo 20 Mo 24 Mo 28 Mo 32 Mo 36 Mo Market Value
  • 18. ® Understanding the Secondary Market • (Almost) every product sold has a secondary market that can be cultivated • The value of embracing the secondary market far exceeds any negative concerns i.e. cannibalizing new product sales • The value of used product is like water,… it seeks it own level. Price must be balanced by availability, demand, condition, risk, terms and resale channel • There are KPIs that can be applied to show progress • The opportunity for secondary market growth is based on the delta between cost and resale (and price stability) • Your service market should be an integral component of any optimized lifecycle management strategy
  • 19. ® Questions & Answers Michael Schuler Veterans Alliance Resourcing, Inc. 2150 S. Central Expressway, Suite 200 McKinney, TX 75070 Tel: 972-200-5236 Cell: 940-300-1749 Mike@VAResourcing.com