Nice marketing claim
Talk about responsible advertising: no full screen no pop-ups no invasiveness, be discreet, engage the potential customer without giving him the need to block
How do we accomplish that? -> next slide
There are 2 elements that allow us to do that and those 2 elements are the valuation and assets of Criteo:
The engine, predicts and recommends the best personalized adds
The second element that participates in the valuation of criteo is its infrastructure -> next slide
8 DCs
7 Pops
20000 bare metal servers
2000 network devices
10+ equipment vendors
2.5 million requests per second (fronts)
1.1bn internet users