Tags
branding
brand
coherency
brand management
corporate brand
corporate identity
managerial models
systematic literature review
alignment
generation millennials
generational cohorts
segmentation
brand authenticity
millennials
coherence
millennials' needs
clustering
cinecittà studios
corporate brand alignment
corporate change
organisational change
management models
cultural resistance
comunicazione integrata interna corporate brand en
See more
Presentations
(4)Tags
branding
brand
coherency
brand management
corporate brand
corporate identity
managerial models
systematic literature review
alignment
generation millennials
generational cohorts
segmentation
brand authenticity
millennials
coherence
millennials' needs
clustering
cinecittà studios
corporate brand alignment
corporate change
organisational change
management models
cultural resistance
comunicazione integrata interna corporate brand en
See more