This document discusses funding sources for UK sports, including both public and private sector funding. It notes there are four main types of funding: direct sales, charities/private institutes, sponsorships, and salaries. Public funding comes from the government through programs like the World Class Programme. Private funding includes company sponsorships and endorsements. The document also reviews funding amounts for the 2012 London Olympics, noting the average cost per medal and total amounts from UK Sport and private sponsors. It concludes by discussing private sector sports academies and requirements for preparing elite global athletes.

2. FUNDING
UK involves both
State funding and
involves private
sector funding
4 types of funding
• Funding directly from sale
• Funding from charities and private institutes
• Sponsorships
• Salaried sports
Centralized funding
Comes from government
funding. UK government
funds athletes through the
world class programme
example.
http://www.youtube.com/watch?v=qaRTsxAtR8
http://www.youtube.com/watch?v=BezSmJc3p0
Decentralized funding
Individual private
company funding of sport.
T.V COOPERATIONS e.g
sponsorships and
endorsements

3. OLYMPIC WINNINGS
An Olympic medal won by Team GB at the
London 2012 Games cost an average of just
over £4.5 million. Boxing was the most costeffective sport in terms of funding per medal,
with hockey the least
Total UK Sport funding for the London
2012 Olympics was £264,143,753, up
from £235,103,000 spent on the Beijing
Games. For London 2012, money from
UK Sport was supplemented by a private
sponsorship scheme known as 'Team
2012'.
25m of lottery funding each year for WCPP
Since 2008, a total of around £100m
per year has been invested in 1,200
athletes competing across 47 different
sports in both the Olympic and
Paralympic Games.

4. SUPPORT
Private Sector Academies: e.g
•
Manchester United Soccer School
•
http://www.youtube.com/watch?v=psnOWibj7qw
•
Butch and Harmon School of Golf
•
Ulster Sports Academy
•
Volvo Sailing academy
Requirments for Preperation of global sports:
•
Exclusive training in the facilities 2-3 weeks prior the event
•
High standard training and living facilities
•
Location with similar climatic conditions to host venues
•
Location in a similar time zone as the host venue
•
Support facilities with the access to a hospital with an accident and emergency
department and advanced technology
•
Within half a days direct flight from the host venue to avoid fatigue.

5. SUMMARY
Britain's athletes at the Olympics did not just exceed expectations, they
smashed them, winning 65 medals - 29 of them golds.
That is the best tally of medals recorded by Britain at any Olympics since 1908 and 18 more than won in Beijing four years ago.
It was also the Games when British women came to the fore - with first ever
British golds in rowing, stunning performances in cycling, Jessica Ennis in the
stadium, and several riders in the equestrian events. Not to mention Nicola
Adams winning the very first women's boxing gold. Thus supporting the fact that
the 4 types of funding provided since 2008 Olympics proved to be a large deal
in success. The funding's help support and create private sector academies and
help in preparation for elite athletes.