The document discusses the role and responsibilities of a community manager. It describes the four tenets of a community manager as being a community advocate, brand evangelist, director of communication, and someone who gathers input from the community. A community manager serves the community by listening to customers, solving their needs, advocating for them, and staying true to the company's vision while also helping to promote the brand. Their role involves participating in events, being responsive online, and seeking input to build relationships and gather feedback.

1. What Would the Community Manager Do?
Web 2.0 Expo, SF
April 1, 2009
Micki Krimmel
@mickipedia
#WWCMD

2. #WWCMD
“Scenario: CEO has to do layoffs. #WWCMD”

3. Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.

4. Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/

5. Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/

6. Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/

7. Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/

8. Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/

10. creators
empathizers
pattern recognizers
meaning makers

11. “Markets are
Conversations”

13. ?

14. ?
What is a Community
Manager?

15. Web Strategy
by Jeremiah
web-strategist.com/blog
The Four Tenets
of the
Community Manager
Photo by Laughing Squid
http://www.flickr.com/photos/laughingsquid/462007028/

17. listening
Community customer service
solving needs
Advocate true to vision

19. PR
Brand events & panels
participate
Evangelist
vision/personality

21. shape editorial
new media tools
Communication responsive
2 way street

23. actively seek input
Gathers build relationships
ask questions
input
report feedback

25. creators
empathizers
pattern recognizers
meaning makers

27. community advocate empathizers
brand evangelist meaning makers
communication creators
gathers input pattern recognizers

28. ?

29. ?
How to Hire a Community
Manager?

30. Your Biggest Fan

33. Autonomy
Authority
Agency
Accountability

37. ?

38. ?
What if Everone was a
Community Manager?

39. “The Biggest Business Blunders
Ever,” Forbes.com

40. WWCMD?
Gather Input
“The Biggest Business Blunders
Ever,” Forbes.com

43. How can I:
spread message?
convince people?
control message?

45. How can I:
serve my community?
discover what they want?
include in success?

46. trashy dating site

47. trashy dating site

51. search.twitter.com #WWCMD
What Would the Community Manager Do?

52. search.twitter.com #WWCMD
What Would the Community Manager Do?
community advocate empathizers
brand evangelist meaning makers
communication creators
gathers input pattern recognizers

55. What Would the Community Manager Do?
Web 2.0 Expo, SF
April 1, 2009
Micki Krimmel
@mickipedia
#WWCMD