Key slides from the Paul Greenberg Webinar “CRM is Changing… And its Value is Greater than Ever”, which aired June 23, 2015.

3. IN A SURVEY OF LARGE
TECHNOLOGY VENDOR’S
CUSTOMERS:

5. B U T

6. Alters marketing
content in
own interest
Defines leads and
handoffs differently
Campaigns don’t
take advantage
of sales insights
Disconnects from
financial reality;
distrusted by CEOs
Different work
cadence from sales

9. Get the full webcast here