XPO FLOWERS & GARDEN (International flower, landscaping, horticulture and gardening exhibition) will take place between 10th and 13th April 2014, at Romexpo Exhibition Centre, Bucharest. The event is addressed especially to importers, exporters and distributors of flowers, plants and gardening supplies, to consultants from companies in landscaping and to visitors interested in practical solution for gardening design and landscaping. Floral design is more than a profession - it is an artistic interpretation. It is very important for floral designers or florists to keep the traditions of this art alive, as handicraft products will always be appreciated now that the world has become aware of the environment. EXPO FLOWERS & GARDEN is an opportunity to attract new customers and to network with competitors.

1. Organisers:
ROMEXPO Exhibition Centre,
Bucharest
www.expoflowers.ro

2. ABOUT
ROMEXPO S.A., the leader of the Romanian fair and exhibition industry, will organize
between 10th – 13th April 2014, the 6th edition of
The International flower, landscaping, horticulture and gardening exhibition –
EXPO FLOWERS & GARDEN.
The exhibition is addressed to importers, exporters and distributors of flowers, plants and
gardening supplies, to traders, landscaping architects and consultants from companies in
landscaping, horticulture businessmen, distributors of products necessary for green area
maintenance and greenhouse owners. In the same time, the exhibition offers the interested
visitors practical solutions for gardening design and landscaping, weather is a garden or a
small green space inside the apartment.
EXPO FLOWERS & GARDEN offers an efficient method to
promote flower services and products, being a launching platform
for the latest trends in gardening and lanscaping decoration.
www.expoflowers.ro

3. POSITIONING
EXPO FLOWERS &GARDEN represents the ideal communication and networking space
between the visitors interested in practical design solutions for green areas and the landscaping
consultancy companies, traders, producers and distributors in the field of horticulture and of
necessary products for green areas maintenance.
The 2013 edition of EXPO FLOWERS & GARDEN took place in the same period with the
International trade fair for products and systems for interior and outdoor decoration, furniture
and swimming pool – AMBIENT EXPO, the International trade fair for construction
technologies, equipment and materials – CONSTRUCT EXPO, the International exhibition for
installation, heating, cooling and air conditioning equipment – ROMTHERM and the Antique
and art objects fair – ANTIQUE MARKET.
The events ended with great success:
►300 exhibiting companies of which
►64 from abroad
►11.000 square meters exhibiting area
►Cumulated traffic: 17.000 specialized visitors
www.expoflowers.ro

4. THEMATIC
LANDSCAPING
Consulting
Design
FLOWER MARKET
Cut flowers
Flowers in pots
Rolls of turf
LANDSCAPING
AND
GARDEN
MAINTENANCE,
PATIOS,
BALCONIES,
PERGOLA FLORAL ARRANGEMENTS
Flower arrangements
Seeds and rolls of turf
Trees and bushes
Bulbs and seeds
Plant treatment
Tools and care products for horticulture
Garden furniture
Garden ornaments
Elements of design: ponds, waterfalls, fountains,
ornamental rocks
www.expoflowers.ro

5. PHOTO RETROSPECTIVE 2013
www.expoflowers.ro

6. TARGET
EXHIBITORS:
VISITORS:
• Landscape gardeners, architects;
• Importers, exporters and distributors of
• Students at specialized faculties;
flowers and plants;
• General public interested in novelties and
• Landscape architects and landscaping
trends.
companies;
• Horticulture businessmen;
• Distributors of products necessary for
green spaces maintenance;
Visitors will find the best solutions and products
• Greenhouses owners;
for home and garden: seeds and flower beds,
• Small merchants.
ornamental plants, tools, equipment, accessories
and traditional agricultural products.
The exhibition offers sales and prospection
opportunities, as well as access to new markets and
sectors in the field, in order to establish business
contacts and recruit distributors and sales agents.
www.expoflowers.ro

7. PR & ADVERTISING CAMPAIGN
•
•
15 TV commercials
3 TV promos
•
50 radio commercials
•
Newsletters sent in the period January - April
•
Online ads and news on more than 35 specialized and general
websites
•
15 print ads
•
300 advertisements in indoor spaces
•
50 advertisements in outdoor spaces
•
Social media: Facebook, Twitter
•
www.expoflowers.ro
www.expoflowers.ro

8. SIDE EVENTS
• Throughout the four days of the exhibition, Romexpo and its partners will organize thematic
conferences, workshops for students and professionals, technical scientific seminars and
educational initiatives that aim to develop the aesthetic sense of the general public.
• Every event offers a unique opportunity to meet professionals in the field of gardening and
landscape design, to develop new business relations and find out the newest trends in the field.
Side events:
► workshops on landscaping architecture subjects;
► ikebana contests;
► flower arrangements and decorations demos;
► workshops on design: gardens and parks;
► seminars and conferences that will approach
landscaping design subjects: cascades, fountains, rocks.
www.expoflowers.ro

9. CONTACT
PROJECT COORDINATOR
Valentin IORDACHE
Phone: +40 21 207.70.00 ext. 1112
Mobile: +40 758.837.725
Fax: +40 21 207.70.70
E-mail: valentin.iordache@romexpo.ro
expoflowers@romexpo.ro
SALES
Olga GALBUR
Phone: +40 21 207.70.00 ext. 1078
Mobile: +40 757.065.656
Fax: +40 21 207 70 70
E-mail: olga.galbur@romexpo.ro
Andrei PARASCA
Phone: +40 21 207.70.00 ext. 1188
Mobile: +40 749.071.405
Fax: +40 21 207 70 70
E-mail: andrei.parasca@romexpo.ro
www.expoflowers.ro
MARKETING
Carmen DOBROVAT
Phone: +40 21 207.70.00 ext. 1072
Mobile: +40 758 837 713
Fax: +40 21 207 70 70
E-mail: carmen.dobrovat@romexpo.ro
PR & ADVERTISING
Catalina MIHAI
Phone: +40 21 207.70.00 ext. 1210
Mobile: +40 758 837 760
Fax: +40 21 207.70.70
E-mail: catalina.mihai@romexpo.ro