1. melt
frame
Themostversatile
innovationtoolaround!
COURSE #1 THE BASICS
MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
SUPER SIMPLE GUIDE
3. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
ADD YOUR
SERVICE HERE
Just the name of your
service or brand.
Simple as that.
1 2 3 4 5
6 7 8 9
4. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
WHAT DOES IT
DO FOR THE
CUSTOMER?
Write down the tangible stuff.
Skateboard shop, for
example, offers skateboards
and a place to hang out.
1 2 3 4 5
6 7 8 9
5. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
WHAT
IMMATERIAL
DOES IT DELIVER?
How does it make people
feel? Does it provide them
with knowledge or does it
support their creativity or
sense of belonging?
1 2 3 4 5
6 7 8 9
6. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
CUSTOMER’S
IMMATERIAL
NEEDS
List all relevant needs.
Do people seek excitement?
What are their emotional
needs? Are they looking for
social status?
MATERIAL
NEEDS
DOES YOUR
OFFERING MEET
PEOPLES’ NEEDS?
If yes, great!
If not, go back a few steps.
What physical
needs do they have?
1 2 3 4 5
6 7 8 9
7. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
FEATURES,
PROCESSES AND
PARTNERS THAT
MAKE IT HAPPEN
List the components of your
business that create the effects.
They can be produced by you or
someone in your ecosystem.
1 2 3 4 5
6 7 8 9
8. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
List material stuff that
would be a great asset for
your service: Objects,
actions, places, people…
1 2 3 4 5
6 7 8 9
MATERIAL THAT
SURROUNDS YOU
9. MATERIAL THAT
SURROUNDS YOU
WHAT YOU CAN USE
PROCESSES AND
FEATURES THAT
PULL THEM TO
YOUR SERVICE MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
What elements can you melt
into your service?
And what makes it happen?
E.g. place transforms into
location data with
a mobile phone+app.
1 2 3 4 5
6 7 8 9
10. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
List all immaterial that is
relevant to your business.
For example, a customer’s
experience and passion,
connections, knowledge,
altruism, social status,
creativity…
IMMATERIAL
ELEMENTS THAT
SURROUND YOU
1 2 3 4 5
6 7 8 9
11. ELEMENTS
YOU CAN USE
PROCESSES AND
FEATURES THAT
PULL THEM TO
YOUR SERVICE MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
What elements can you melt
into your service?
And what features and
partnerships accomplish that?
IMMATERIAL
ELEMENTS THAT
SURROUND YOU
1 2 3 4 5
6 7 8 9
13. THIS IS
YOUR VALUE
PROPOSITION
WHAT IMMATERIAL
DO YOUR CUSTOMERS
NEED?
WHAT IMMATERIAL
DO YOU PROVIDE?
MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
WHAT MATERIAL DO
YOUR CUSTOMERS NEED?
WHAT MATERIAL
DO YOU PROVIDE?
OUR SERVICE
ANSWERS THE
NEED FOR…
1 2 3 4 5
6 7 8 9
14. WHAT IMMATERIAL
SURROUNDS YOU?
WHAT IMMATERIAL
CAN YOU USE?
WHAT MATERIAL
SURROUNDS YOU?
WHAT MATERIAL
CAN YOU USE?
MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
1 2 3 4 5
6 7 8 9
THESE
ARE YOUR
RESOURCES
WE CAN
USE…
15. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
AND THIS
IS WHAT
YOU DO
1 2 3 4 5
6 7 8 9
WHAT CREATES
THE VALUE FOR
YOUR CUSTOMER?
WHAT LINKS THE
RESOURCES TO
YOUR SERVICE?
MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
OUR KEY
FEATURES ARE…
16. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
1
2
3
4
5
6
7
8
9
4
isa KEY FEATURE/PROCESS
Ourservice, NAME OF SERVICE
5
Ithelps DEFINED AUDIENCE
SOLVE A PROBLEM / ANSWER A NEED
WHAT IS SO UNIQUE ABOUT IT?
Ituses INNOVATIVE FEATURES OR PROCESSES
UTILISE OR COMBINE RESOURCES
to
EFFECT
producing
ELEVATOR PITCH
1
.
4
.
7 9
86
2 3
.
www.themeltframe.com
17. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
1
2
3
4
5
6
7
8
9
4
isa
Ourservice,
Ithelps
WHAT IS SO UNIQUE ABOUT IT?
Ituses
to
producing
ELEVATOR PITCH
.
.
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THE MELT FRAME
VISUAL THINKING TOOLSET
INNOVATORS
COMMUNICATE THEIR IDEAS
SIMPLE INTUITIVE PATTERNS
MAKE THINKING TANGIBLE
A SHARED INNOVATION LANGUAGE
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18. MAP YOUR SERVICE USING THE MELT FRAME
DOWNLOAD YOUR
FREE MELT FRAME
BUY A HUGE
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formore
information
19. MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)
COURSE #2
ECOSYSTEM ROLES
COURSE #3
NEW RESOURCES
COURSE #4
COMMUNITY
WHAT NEXT?
Stuck in a shrinking
role in your
customer’s life?
Why not leap into
a new role!
What could your
customers do for you?
What data could we
combine with our
service?
What would inspire
people to start
buzzing around your
service?
20. WWW.THEMELTFRAME.COM
MATERIAL
EFFECTS
Material elements
produced by your service.
MATERIAL
RESOURCES
MELT ECOSYSTEM
Assets you can combine
with your service.
IMMATERIAL
RESOURCES
Assets you can combine
with your service.
IMMATERIAL
EFFECTS
Immaterial elements
produced by your service.
MATERIAL
NEEDS
MATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
E.g. People, Objects, Actions, Places...
Material elements your
stakeholders need.
IMMATERIAL
NEEDS
Immaterial elements
your stakeholders need.
IMMATERIAL
SURROUNDINGS
Assets you would like to combine
with your service.
Features and partnerships that
transform material elements into
resources and combine them with
your service.
Features and
partnerships that
produce the
material effect.
Do the effects
match the
needs?
Do the
effects match
the needs?
Features and
partnerships
that produce the
immaterial effect.
Features and partnerships that
transform immaterial elements into
resources and combine them with
your service.
E.g.Emotions,Com
petence,K
now
ledge, Authority, Intelligence, Imagination, Talent, Insight, Loyalty, Creativity... E.g. Emotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense
of co
m
m
unity,Recognition,Admiration,Curiosity…
E.g. Objects, Actions, Places, Change of current status…
Service
(or brand)