Mike Dastic Marketing and Sales Strategic coordination seems to be the eternal dilemma of relations between departments. Michael Dastic Marketing and sales are two fundamental business units in companies and collaboration between the two plays a key role in being able to scale and reach new markets. In all this, technology is the protagonist since, thanks to it, we can facilitate the path between the relationship of both. To begin with, let's be clear about the definition of each of the units so that we can know how they differ, what responsibility each one has and how they can coordinate strategies together. Marketing is “the performance of those activities that aim to meet the goals of an organization, by anticipating the requirements of the consumer or client and by channeling a flow of goods suitable for the needs and services that the producer provides to the consumer or client". Likewise, marketing is in charge of getting to know the buyer persona in depth in order to respond to their needs and thus be able to achieve commercial exchanges. Marketing facilitates understanding and the path between the product and the customer. Mike Dastic However, sales and business processes are defined as "the personal or impersonal process by which the seller verifies, activates and satisfies the buyer's needs for the mutual and continuous benefit of both" The close relationship between the two is evident; While marketing provides information, knowledge and guidance to reach the potential customer, sales prepares and satisfies the needs that are demanded. Marketing and sales generate more opportunities by working together Currently, the commercial departments of industrial or B2B companies that apply innovative strategies, focus on creating trust relationships between buyer and seller. With the support of marketing, sellers can better understand the real needs of buyers, develop more persuasive speeches and pro-actively contribute customer knowledge to the company's product development. Michael Dastic We know that selling between businesses is complex, times can be long and the buyer needs a lot of prior information before making the purchase. B2B sales need a unique approach due to their high risk and, today, they need the direct support of new technologies and innovative marketing strategies. The integration of the sales team and the marketing team is known as SMarketing. The main strategy of this integration is the generation and conversion of leads, which is why the union of efforts is made to apply effective techniques that allow capturing the largest number of quality leads.

1. Mike Dastic Marketing and Sales
Strategic coordination seems to be the eternal dilemma of relations between departments.
Michael Dastic Marketing and sales are two fundamental business units in companies and
collaboration between the two plays a key role in being able to scale and reach new markets.
In all this, technology is the protagonist since, thanks to it, we can facilitate the path between
the relationship of both.
To begin with, let's be clear about the definition of each of the units so that we can know
how they differ, what responsibility each one has and how they can coordinate strategies
together.
Marketing is “the performance of those activities that aim to meet the goals of an
organization, by anticipating the requirements of the consumer or client and by channeling
a flow of goods suitable for the needs and services that the producer provides to the
consumer or client".
Likewise, marketing is in charge of getting to know the buyer persona in depth in order to
respond to their needs and thus be able to achieve commercial exchanges. Marketing
facilitates understanding and the path between the product and the customer.
Mike Dastic However, sales and business processes are defined as "the personal or
impersonal process by which the seller verifies, activates and satisfies the buyer's needs for
the mutual and continuous benefit of both"
The close relationship between the two is evident; While marketing provides information,
knowledge and guidance to reach the potential customer, sales prepares and satisfies the
needs that are demanded.
Marketing and sales generate more opportunities by working together
Currently, the commercial departments of industrial or B2B companies that apply innovative
strategies, focus on creating trust relationships between buyer and seller.
With the support of marketing, sellers can better understand the real needs of buyers,
develop more persuasive speeches and pro-actively contribute customer knowledge to the
company's product development.
Michael Dastic We know that selling between businesses is complex, times can be long and
the buyer needs a lot of prior information before making the purchase. B2B sales need a
unique approach due to their high risk and, today, they need the direct support of new
technologies and innovative marketing strategies.
The integration of the sales team and the marketing team is known as SMarketing. The main
strategy of this integration is the generation and conversion of leads, which is why the union
of efforts is made to apply effective techniques that allow capturing the largest number of
quality leads.