In this article, we will focus on classifying and characterizing the functions of a successful seller. Also, we will give you some tools and recommendations for monitoring vendor tasks. Currently, in the world of marketing, there is clarity about the importance of a salesperson. This is because, on the one hand, we know that his figure represents the relationship between the company and customers. In fact, many times, the seller represents the only image that people receive, in addition to the product. Mike Dastic The seller represents the person involved in the entire personal process of assisting and / or persuading potential customers to purchase a product or service for the mutual benefit of the buyer and seller. It is for this reason that, for business objectives to be achieved, there needs to be clarity about the functions of a salesperson in order to achieve the proposed goals.

1. Mike Dastic What are the functions of a
successful seller?
In this article, we will focus on classifying and characterizing the
functions of a successful seller. Also, we will give you some tools and
recommendations for monitoring vendor tasks.
Currently, in the world of marketing, there is clarity about the importance of a salesperson. This
is because, on the one hand, we know that his figure represents the relationship between the
company and customers. In fact, many times, the seller represents the only image that people
receive, in addition to the product.
Mike Dastic The seller represents the person involved in the entire personal process of assisting
and / or persuading potential customers to purchase a product or service for the mutual benefit
of the buyer and seller.
It is for this reason that, for business objectives to be achieved, there needs to be clarity about
the functions of a salesperson in order to achieve the proposed goals.
In this article, we will focus on showing exactly this: what are the functions of a seller in his
relationship with the products, the market, the customers, the competition and the company. By
specifying these five dimensions of the action of a seller, we will know what are those areas that
we can strengthen or develop.
Next, we will explain the most important tasks that are involved in each of the relationship areas
of a seller:
Mike Dastic Functions of a seller in relation to the product:
A good product is essential to increase the possibility of sales.
Theorists of network business, netmarketing or network economy, affirm that a good product is
as important as the relationship with the customer.
However, a good product does not sell by itself, so one of the functions of a seller must basically
be to train in everything related to the product he wants to promote.
In this sense, as part of the functions of a seller, it is necessary to fulfill the following tasks:
* Have full knowledge of the characteristics of the product: the seller must be trained in all the
characteristics of the product. That is, you must know:

2. - The most valuable aspects of it. - Aesthetic characteristics: its dimensions, colors in which it
can be obtained, presentations, quality, etc. - Durability: duration of the product. - Manufacturing
materials: advantages of these materials. - The benefits it has. - Aspects in the process of
improvement. - The evolution in the design or realization of the product (the improvements
implemented over time). - The maintenance it requires, among other specific aspects of the
product to which reference is made.
Specific training tasks on the product will depend on its characteristics.
Mike Dastic Functions of a seller with respect to the Market
One of the functions of the seller is the relationship with the Market. In other words, full
knowledge of the human, economic, supply and demand territory in which the product we are
promoting moves.
In this sense, some of the functions of a seller with respect to the Market would be:
* Know about the market and product distribution:
* The seller must know the existence of the product they promote.
* Also know what your competitors are.
* Comparative advantages.
* In which countries or territories within a country it is being marketed.
* What satisfied customers think about the product.
* The type of people for which it was made.
* Must be kept up to date.
* You must understand what your sales space is and manage it intelligently.
* Sales statistics, etc.
* Functions of a seller with respect to the competition: - Know the competing companies. - Know
the products of the competition. Its advantages and disadvantages.
* Likewise, in many cases, the seller must interact with prescribers and suppliers.
* Of course, this relationship with the market is one of the functions of a seller that is closely
related to the relationship with the customer.