This document discusses various ways that brands are incorporating social and environmental responsibility. It provides examples of brands that have integrated sustainability into their business models, including Tesco sourcing locally, GE investing in renewable energy, and a electric vehicle company partnering with over 90 organizations. The document advocates that brands consider the impacts of their decisions on communities and the environment, and notes that addressing social and environmental issues can open new business opportunities in the growing green economy.

1. SoulBrandsof the 21stCentury Branding for Good | Wednesday 13th October 2010

2. Why did the Toad Cross the Road?

3. Why I live in Noordhoek

4. There are over 100 Sauvignon Blancsto choose from; only one offers longer life for the amorous Western Leopard Toad

5. 5 Toad Lessons Global >> Local MakeAmends Pots of Gold Oops BrandPlus

6. ExternalitieS The Economists Curse MakeAmends

7. The Old View – Corporate Largesse <<< $$$$$$$$$$$$$ <<< People Profit$ >>> $ $ $ $ >>> Planet >>> $ $ >>> <<< $$$$$$$$$$ <<<

8. SocialInvestmentImpact

9. Planet People Profit$ healthy businesses need healthy societies healthy societies need a healthy ecosystem The New View

10. $ 000 000 000 000 per year Value of Natural Capital 10 20 30 40 50 60 70 72

11. % of Ecosystems are Degraded United Nations Environment Programme, 2010 Value of Natural Capital 10 20 30 40 50 60

12. Making Amends Carbon Offsets & Carbon Taxes Higher Prices & Shortages Green Economy R600m pa project20 000 plus jobopportunities paIncreases watersupply 6-13%+ Global bestpractice

13. Global >> Local The more universal we become,the more tribal we act. John Naisbitt, The Global Paradox

14. A typical carrot has to travel 1,838 miles to reach a dinner table in the USA Fresh foodstuff travels 1,500 – 2,500 miles from farm to plate (USA Worldwatch Institute) Farmers on average, receive 3,5 – 6 cents in the dollar Food Miles

15. Eli Zabar supplies his New York supermarket with the freshest organic vegetables… …grown on his supermarket roof

17. Ethical & sustainable business practice, taking responsibility for the social & environmental impacts of decisions, especially in relation to lending & investment. Commitment to the welfare of communities & the environment. So what areyou doing for Noordhoek?

18. Save the Worldor Save the Toad

19. BrandPlus

20. 1st Stage of Brand Attraction

21. 2nd Stage of Brand Attraction

22. 3rd Stage of Brand Attraction

23. Rethinking

24. Beyond Petroleum >>> Big Problems Brand Minus

25. Messages from Planet Earth Dear Mr Toyota,We don’t need more cars,even if they are hybrids.We need better public transport, more cycle lanes,less suburban sprawl.How can you help?

26. Messages from Planet Earth Dear Mr Tata,We don’t need a $1 000 car. We need a $100solar water heater. How can you help?

27. Messages from Planet Earth Dear Mr Apple, We don’t need more cool stuff that is outdated in a year. We need less that lasts longer. How can you help? (c.c. Ms Chanel)

28. Messages from Planet Earth Dear Mr HSBC, Nice to know you could inherit a green head office in South Africa – nicer to know how you invest your customers’ money –in green industries or smokestacks.Can you tell us?

29. Messages from Planet Earth Dear Mr Brand-Owner, The Green Economy will create more opportunities and new jobs in the next 20 years than any other industry; it will also create huge wealth. Have you signed up?

30. BrandPlus Good Business Journeysstart from the inside

31. BrandPlus Brands PlusEndorsement Brands

32. Oops UnintendedConsequences

33. Oops

34. Pots of Gold Renewable energy, cleaner, quieter aircraft & locomotives, water purification, sustainable homes. 2005 revenues – $10 billion2009 revenues – $18 billion Growing twice as fast as rest of GE

35. Pots of Gold Only finance projects with social &environmental benefits. Funds under management:2005 – 2,4 billion Euro2009 – 4,8 billion Euro

36. Some are Born with Soul…

37. BambooFlooring Bug-RepellentGoat’s Milk Soap

38. greenschool.org

39. Electric Vehicle Networks & Services Over 90 Partners Commercial Launch 2011

41. Tesco sourcing milk from small local farmers and increasing the price dairy farmers receive for their milk

43. If the world has not approached its end, it has reached a major watershed in historyequal to the turn from the Middle Ages to the Renaissance. It will demandfrom us a spiritual blaze. This ascension is similar to climbing onto the next anthropological stage. No one on earth has any other way left but —upward. Aleksandr Solzhenitsyn

44. People deal too much with the negative, with what is wrong. Why not try and see positive things, to just touch those things &make them bloom? ThichNhatHanh