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How to Make More Effective Presentations

"Most presentation workshops focus on building better slides. That’s an important part of the process, but what about how to structure your presentation, and ensure whatever result you’re trying to achieve? How can you more effectively build the content of a presentation to do what every presentation is really trying to achieve… moving a group of people from Point A, to Point B?

Here's a structured, logical approach to developing presentations that get RESULTS, featuring entrepreneur, brand guru and PowerPoint Jedi Mike Troiano."

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How to Make More Effective Presentations

  1. 1. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.Effective PresentationsJUNE 17, 2013 • INTELLIGENT.LY
  2. 2. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.@miketrap#How2Present2
  3. 3. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.It’s almost a cliché…3We want more of this. We make more of this.
  4. 4. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.Most presentations suck.•  Suck to sit through as audience member.•  Fail to achieve intended result.•  Problem goes beyond slide design.•  Form follows function.•  Here’s how you can do better.4
  5. 5. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.Top 10 Tips5
  6. 6. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.10. Have a point.•  Sound obvious?•  Point of the last presentation you saw?How about the 3 before that?•  Most presentations are about as specificand conclusive as the phone book.6
  7. 7. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.Why are you presenting?To change what a group ofpeople thinks, feels, or doesabout something specific.7
  8. 8. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.The PointMeeting ObjectiveTo make you a moreeffective presenter.8
  9. 9. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.Communications 101CurrentStateDesiredStateSupportKey Thought
  10. 10. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.9. Start with structure.•  What substantive argument will get themfrom Point A to Point B?•  What is the logical progression of thatargument over the course of n slides?•  Start there, and you’re halfway home.10
  11. 11. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.Here’s How•  Create an "Agenda" slide that lists eachsection of the presentation, based onyour logical argument.•  Stack the section headers.•  Make a copy for each section, toindicate the start of each section.11
  12. 12. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.AgendaThe SetupThe RulesQuestions & AnswersThe ExerciseConclusion12The Setup
  13. 13. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.AgendaThe SetupThe RulesQuestions & AnswersThe ExerciseConclusion13The Rules
  14. 14. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.8. Show their progress.•  Creates a spine for your presentation.•  Gives audience a sense of where theyvebeen, where they are, where theyre going.•  Makes us feel good. We all want to moveforward, make progress. Puts us at ease.14
  15. 15. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.7. Tell them 3 times.•  Media is bought on reach and frequency.–  Target needs a message 3x before it sticks.•  Tell them what you’re going to say, tell them,and tell them what you said.–  Meeting Objectives states the point–  Agenda reinforces the progression–  Conclusion re-states both•  A little repetition of key ideas is a good thing.15
  16. 16. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.6. Entertain, Inform, Promote.•  In that order of priority.– Guy Kawasaki thing. Served me well.•  NO PRE-ROLL.– Rude, good way to become a presenterpeople want to see less of.•  Draw them in, with a little... zip.16
  17. 17. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.5. Start strong.•  Consider starting with what people reallywant from a speaker: A story.–  Stories are universal, accessible, engaging.•  But an anecdote or even an idealized fictionthat people can relate to immediately.–  Not some joke, unrelated to your point.•  Entertain and inform simultaneously, atough combination to beat.17
  18. 18. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.4. Have good slides.18
  19. 19. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.Louis CK•  I dont stop eating when Im full.•  The meal isnt over when Im full.•  Its over when I hate myself.19
  20. 20. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.Louis CK“It’s over when Ihate myself.”20
  21. 21. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.3. Show the punchline.•  You > Your Slides–  Don’t stand there and read them. Please.•  Relax, and talk. Pretend you’re a person. Talkto individual people, all around the room.•  Use each slide to emphasize a single idea inthe flow of your pitch.–  A cue for the audience about what’s important.21
  22. 22. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.2. Keep it short.•  Have an hour? Speak for 40 minutes. Halfhour? Talk for 20.•  Got 5 minutes? Build your "Agenda" slideone header at a time, and spend a half aminute explaining whats most important ineach section. Then ask for questions.•  Your goal is not to get through your slides.Its to move individual people in youraudience from Point A to Point B.22
  23. 23. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.1. Practice.•  No matter how good your presentation is,practice will help you refine it.•  No matter how experienced a presenteryou are, practice will make you smootherand more relaxed come game time.•  Great decks are honed over time…23
  24. 24. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.Copy comedians.
  25. 25. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.What to take away…•  Have a point.•  Start with structure.•  Show their progress.•  Tell them 3 times.•  Entertain, Inform,Promote.•  Start strong.•  Have good slides.•  Show the punchline.•  Keep it short.•  Practice.25
  26. 26. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.AgendaThe SetupThe RulesQ&AThe ExerciseConclusion26Questions & Answers
  27. 27. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.AgendaThe SetupThe RulesQuestions & AnswersThe ExerciseConclusion27The Exercise
  28. 28. thank you.@miketrap