Mikko Silvennoinen

Finland Finland

Director of Broadcast, FIC Finland

Movies/ Television / Radio

My responsibility is to oversee all aspects of content output on FIC Finland’s platforms. This includes programme acquisition, local commissioning, long- and short form scheduling. Delivering on the long term content strategy objectives and the channel license obligations requires: -Developing programming and scheduling strategies that can deliver on ratings targets. -Overseeing delivery of monthly and quarterly schedules presented regularly to management team. -Working closely with the marketing team to ensure content messages are most effectively delivered. -Developing and approving presentation strategies & tactics that ensure optimum efficiency in usage of our promotional and com...