Direct Mail Response Rates DMA 2015 Report [infographic]

The latest DMA Response Rates report (the previous report is from 2012) shows exciting news for Direct Mail as a marketing channel. Not only the numbers are rising, but the overall response rates for direct mail outperform all digital channels combined by over 600%! These influencing results together with the fact that 82% of participants stated they will use at least the same amount of direct mail, or even more in 2016, in their marketing efforts demonstrate one more time to sceptics that Direct mail is more than alive and getting stronger.Read less