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McKinsey & Company | Allstate Protection Strategy
Student International Business Council | Fall 2017
2
Agenda
Introduction
Allstate Protection Brand Analysis
Auto Insurance Analysis
Recommendation
Brand Consolidation
Partnership Strategy
Impact
Risks
Implementation Timeline
Appendix
3
McKinsey & Company SIBC Analysts
Miles Wood
Shawnee, KS
Class of 2020
Business & ACMS
Marcela Bertini
SĆ£o Paulo, Brazil
Class of 2019
Business Analytics &
Economics
Dominic Bozzo
Pittsburgh, PA
Class of 2020
Computer Science
Godsee Joy
Silver Spring, MD
Class of 2020
Economics & Peace
Studies
Andrew Herbst
Columbia, SC
Class of 2020
Finance & PLS
Mackenzie Nolan
Winnetka, IL
Class of 2019
Political Science &
Arabic
Gabby Biltz
Garrettsville, OH
Class of 2021
Business
Mariana Queiroz
SĆ£o Paulo, Brazil
Class of 2020
Business Analytics &
Economics
Carlos Ariza Matos
Santo Domingo, DR
Class of 2021
Business
Luis Bigott
Miami, FL
Class of 2020
Finance & ACMS
4
Despite sustained revenue growth since 2010, Allstate is
struggling to maintain margins in a highly competitive industry
Sources: Allstate 10-K
36,769
29,394
32,013 31,400
32,654
33,315
34,507
35,239 35,653
36,534
29,744
32,039
30,240 29,919
31,277
29,620 29,495
30,588
32,043
33,460
4,636
(1,679)
854 911 787
2,306 2,280 2,850
2,171 1,877
($5,000)
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Revenue($mm)
Total Revenue Total Operating Exp. Net Income
5.1%6.1%8.1%6.6%6.9%
2.4%2.9%2.7%
-5.7%
12.6%
5
Allstate should consolidate key brands to enhance the customer
experience and partner with Waymo to hedge shifting auto trends
Brand Consolidation Auto Insurance Partnership
Objectives
Enhance Distribution Strategy Maintain Allstate Brand Hedge Risk with Auto Insurance
Impact
Ecosystem Improve Profitability Defensive Strategy
To maintain focus on the
customers, Allstate should
constantly adapt to trends
Build on Allstateā€™s current brand
perception by offering high
quality service across the board
Avoid and counter threats that
have the potential to disrupt
Allstateā€™s business model
Create a true one-stop-shop
insurance provider and reinvent
the customer experience
Growing direct-to-consumer
lines, while eliminating
inefficiencies, will drive profits
Investment in future markets
positions Allstate to remain an
industry leader
$
6
Agenda
Introduction
Allstate Protection Brand Analysis
Auto Insurance Analysis
Recommendation
Brand Consolidation
Auto Insurance Partnership
Impact
Risks
Implementation Timeline
Appendix
7Sources: Bain & Company, IBM
As technology empowers convenience and customization, the P&L
insurance industry must adapt to meet consumer expectations
Historical
Trend
Impact
P&L insurance companies
have traditionally targeted an
older demographic through
an agent-focused strategy
Traditionally low customer
interaction
P&L insurers tend to focus on
traditional service lines
Increasing importance of
digital presence
Millennials are twice as likely
to buy their policies online
instead of with a local agent
Transition from a resource
based economy to a shared
economy
Exponential growth of data
Transformation of offerings
Tailored products based on
customer data
Explore adjacent markets
Digitization in response to a
younger customer base
Online platforms and services
improve experience and add
customer value
Increase high-quality
interactions with consumer
to monetize brand loyalty
Rise of consumer interaction
as a key factor of brand
loyalty
Direct interaction may
increase the Promoter Score
by 20 percentage points
Millennials Brand Significance Product Mix
8
Allstate Protectionā€™s highest potential brands are well-positioned
to capitalize on the digital economyā€™s customer-centric trends
Sources: Allstate 10-K, Squaretrade.com
Value
Proposition
Coverage
Distribution
Strategy
ā€œYouā€™re in Good Handsā€
Customer relationship is
personal, respectful, and
meaningful
Cater to individual
preferences and utilize
different capabilities for
distinct customer segments
Provide independent
warranties for consumer
electronics and major
appliances
One stop shop for personal
insurance lines
Growth
Potential
Protection for computers,
home entertainment,
smartphones, cameras,
appliances, and more
Direct-to-consumer strategy
with hassle-free, 24/7
customer service and record
satisfaction ratings
Excellent growth
opportunities in niche
insurance markets
Affordable, direct-to-
consumer insurance is
increasingly more popular
Premium insurance will
remain relevant as it
maintains relationships with
affluent customers
Independent agents offer
personalized customer
service and elicit high
satisfaction ratings
Direct-to-consumer strategy
with convenient, speedy, and
easy user experience online
and by phone
Primarily vehicle and
property insurance with
select alternative offerings
9
However, as subsidiaries consistently underperform, Allstateā€™s
bottom line is also increasingly pressured by DTC channels
Sources: Allstate 10-K
$(1,000)
$(500)
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2011 2012 2013 2014 2015 2016
NetOperatingIncome($mm)
Allstate Esurance Squaretrade
10
Meanwhile, Allstateā€™s trustworthy name continues to earn high
consumer satisfaction ratings relative to other industry giants
Sources: J.D. Power Rankings
891
886
874
867 867
863 862 861
858 857
853
833
800
810
820
830
840
850
860
870
880
890
900
The Hartford Erie
Insurance
Nationwide Allstate Farmers Progressive Travelers Liberty
Mutual
GEICO 21st Century State Farm Esurance
ConsumerSatisfactionRating
Average
11
Agenda
Introduction
Allstate Protection Brand Analysis
Auto Insurance Analysis
Recommendation
Brand Consolidation
Auto Insurance Partnership
Impact
Risks
Implementation Timeline
Appendix
12Sources: PWC, McKinsey Insights, KPMG, Deloitte
Looking ahead, as automation disrupts mobility trends, existing
personal auto insurance premiums will decrease 60% by 2040
ā€¢ Accident proof technology will
decrease accidents by 90% .
ā€¢ Driverless vehicles might force
auto insurers to shift the core of
their business model, from
protecting private customers to
insuring car manufacturers.
ā€¢ Vehicle ownership is declining as
50% of 18-34 year old drivers
already use shared mobility
models
ā€¢ Product and premium mix for
passenger vehicles shift from
individual to commercial buyers
ā€¢ Increase in shared mobility
models results in an increase in
commercial lines.
ā€¢ Commercial lines will represent
49% of market premiums by
2030 and 67% by 2040
Autonomous Car Shared Mobility Commercial Lines
$0
$50
$100
$150
$200
$250
2015 2020 2025 2030 2035 2040
PremiumNeed($bn)
Personally owned driver-driven Shared driver-driven Personally owned autonomous Shared Autonomous
Expected Premium Need in Personal Auto
13
These trends, due to new technology in auto manufacturing,
seriously threaten Allstateā€™s dependence on personal auto lines
Sources: Allstate 10-K, McKinsey Insights, Waymo, KPMG
Allstateā€™s Premiums Earned for Auto Insurance is Prone to Dramatic Decline
Risk Reduction Factors
LiDAR Sensors
Telematics
Technology Impact
Liability Shift
68% of
Premiums
Earned
Tesla crash rates have dropped 40% since
Autopilot was introduced in 2015
Recent Crash
Rates
Vehicle manufacturers and tech
companies are aiming to introduce
driverless cars in 2020-22
Driverless
Concept
McKinsey estimates self-driving cars
could eliminate 90% of auto accidents
Driverless
Crash Rates
Auto insurance
accounts for 42%
of Property and
Casualty insurance
80% of auto claims
are collision claims
Personal auto
insurance could
shrink 60% by 2040
$21,264
$8,506
$-
$5,000
$10,000
$15,000
$20,000
$25,000
2016 2040
($12,758)
14
Agenda
Introduction
Allstate Protection Brand Analysis
Auto Insurance Analysis
Recommendation
Brand Consolidation
Auto Insurance Partnership
Impact
Risks
Implementation Timeline
Appendix
15
Allstate can improve operations and hedge auto by consolidating
major brands and partnering with the future of transportation
Days
65%
Solution: Forward-looking Ecosystem
Distribution: Underperforming Brands Product Mix: Dependence on Auto Lines
Problem: Threatening consumer trends and disruptive technology
Brand Consolidation Auto Insurance Partnership
Brand Loyalty Distribution Strategy Waymo
Brand consolidation will
produce an additional $200 mm
in annual profits by 2021
Allstate can successfully
integrate and consolidate
independent brands by 2020
2020$
Cannibalization, agent recoil,
and customer trust risks
have been addressed
Impact Risks Implementation
ā€œYouā€™re in Good Handsā€
Allstate name is associated with trust
and customer satisfaction
Expand brand loyalty to lower-end
services
Ecosystem that incorporates products
for all consumer bases
More organized expansion strategy,
allowing for acquisition flexibility
Decrease advertising expenses
Rideshare taxi service
Offer software, vehicle fleet, and
passenger per ride insurance
Allstate offers crucial data sources for
human driving habits
16
Agenda
Introduction
Recommendation
Brand Consolidation
Auto Insurance Partnership
Impact
Risks
Implementation Timeline
Appendix
Allstate Protection Brand Analysis
Auto Insurance Analysis
17
Allstate needs to consolidate key independent brands to improve
organization, adapt to evolving trends, and allow room for growth
Product Diversity &
Consumer Choice
Consolidated Services
Primary Brand Trust
Allstate
Corp.
Allstate
Agent-based
Allstate
Digital
Direct-to-
consumer
Allstate
Technology
Niche
Economic Spectrum$$$ $
18
The consolidated brand concept creates an ecosystem that will
drive organic growth and eliminate subsidiary inefficiencies
Sources: Allstate 10-K, NY Times, Bain Report, Squaretrade
Organic Growth Operational Enhancements
Advertising and Other G&A CostsEcosystem Advantage Cross Selling Strategy
An ecosystem reinvents customer
relationships in the insurance industry
Build customer brand loyalty by offering
convenient digital and traditional
distribution channels
Diversify product offerings and making
product selection more accessible across
subsidiaries
Net Promoter Scores jump 20 to 30
points in an ecosystem
Ecosystem framework integrates a
comprehensive and diverse customer
base
Over 525,000 Esurance customers
Over 238,000 Squaretrade customers
Potential to move this expansive
customer base to premium policies in
the long term
Brand recognition and respect is key to
attracting and retaining policy holders
Transfer of resources boosts Allstate
marketing efforts by 31% instantly
Allstate Advertising 2017: $59.7 mm
Esurance Advertising 2017: $18.6 mm
Following brand consolidation, Esurance
advertising costs can be redirected to
bolster Allstateā€™s presence
Allstateā€™s advertising dollars have
recently declined relative to competitors
in the P&L insurance industry
Impact
More convenient and
personalized insurance
packages will boost satisfaction
Timeline offerings will maintain
relationships with customers,
ensuring lasting revenue growth
Organic growth of direct-to-
consumer policies will boost
margins significantly
More effective use of capital
will improve margins and
solidify Allstateā€™s reputation
A wider breadth of offerings will
bring valuable millennials into
the Allstate family
Allocation of advertising
dollars to a single organization
will improve brand loyalty
$$ $
19
Agenda
Introduction
Recommendation
Brand Consolidation
Auto Insurance Partnership
Impact
Risks
Implementation Timeline
Appendix
Allstate Protection Brand Analysis
Auto Insurance Analysis
20
Partnering with Waymo to offer ā€œbackseatā€ insurance quells
consumer fears in a rapidly advancing transportation atmosphere
Sources: AlixPartners, AAA, Business Insider
By 2020, Tech and Motor companies will
implement self driving technology in one of two
manners: rideshare or direct
55% 84% 78%
Unlikely to consider
a driverless car
Fear ā€œdropped callā€
phenomenon or other
software malfunction
Would trust the technology
more if developed by a
software giant
Stiff Customer Segmentation Issues are Faced Across Generations
Partner to Mitigate Consumer Fears: Backseat Insurance
Googleā€™s autonomous car project
Trusted organization with
competent engineers
Rideshare taxi service
Insurance partnership with Waymo
Insure the software, vehicle fleet, and
passengers on a per ride basis
Allstateā€™s brand builds trust
ā€œYouā€™re in Good Handsā€
21
ā€¢ Shift from personal to
commercial lines for Allstate
ā€¢ Data on human driving behavior
ā€¢ DriveSense
ā€¢ Arity
ā€¢ Brings light to data on human
errors
ā€¢ Completes image of the driving
experience
This strategy hedges Allstateā€™s exposure to personal auto, while
improving Waymoā€™s rider experience and algorithm development
ā€¢ Sensory awareness
ā€¢ Algorithms are enhanced
through machine learning
ā€¢ Computers learn from
mistakes
ā€¢ Neural Network: vehicle
ā€œmindsā€ learn from each other
Inputs to Autonomous Vehicles Critical Value-Adds from Allstate
Whatā€™s Insured Data TransmissionCost Structure
ā€¢ Software
ā€¢ Vehicle fleet
ā€¢ Passenger
22
Agenda
Introduction
Recommendation
Brand Consolidation
Auto Insurance Partnership
Impact
Risks
Implementation Timeline
Appendix
Allstate Protection Brand Analysis
Auto Insurance Analysis
23
Successful consolidation will net an additional $216 mm in annual
underwriting income by 2021
Sources: Allstate 10-K, Bloomberg
Projected Operating Income ($mm)
Scenario Current State Base Case ($mm) Recommendation ($mm)
Premiums Earned $30,377 $32,957 $38,560
Losses and Expenses $29,085 $31,794 $37,181
Underwriting Income $1,292 $1,162 (-$130) $1,378 (+$86)
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
$2,200
$2,400
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Base Case Recommendation
24
Agenda
Introduction
Recommendation
Brand Consolidation
Auto Insurance Partnership
Impact
Risks
Implementation Timeline
Appendix
Allstate Protection Brand Analysis
Auto Insurance Analysis
25
5 11 11 5 14 54
Low price experts
Univolveds
Price-conscious
advice hunters
Self servicers
Active shoppers
Non-price conscious customers
Price conscious customers
Allstate can mitigate the risks of consolidation by emphasizing
diversity of services and improving agent-carrier relations
Sources: EY
Risks Mitigation Strategies
Price and Brand Conscious Customers
The Agent Problem
Highlight
diversification of
services
Ensure advanced
coverage for higher
price
Allow customization
of insured products
10 32 44 12 1
Agent Perception of Direct-to-Consumer Future
No threat
at all
Little
Threat
Some
Threat
A Lot of
Threat
Full
Threat
80% would consider giving up a role
in servicing to focus on sales and
growth
Incorporate
Agent into Sales
and Growth
40% question their preparedness to
meet the needs of the next
generation
Prepare agents
for the transition
34% want the carrier to have better
communication with the agent or
broker
Ensure better
carrier-agent
relations
26Sources: NCSL, PWC, MIT, Self Driving Coalition for Safer Streets
Allstate can mitigate risks of consumer distrust and emerging
market conditions by publicly addressing the strategy
Risks
Consumer Distrust
Market Restrictions Due to Government Regulation
Mitigation Strategies
Advertising
Lobbying
Autonomous Vehicles
Promote autonomous vehicles in
states with legislature
ļƒ¼ Self Driving Coalition for
Safer Streets
ļƒ¼ Partner with other
interested companies
ļƒ¼ Use data of states with
legislature to prove benefits
and safety
Build trust through
relatable advertisements
Increase customer
awareness of the
technologies benefits
Use successful data to
improve consumer
confidence
Partner with Waymo to
give customer a ā€œTest
Driveā€
23 22
5
Not yet considered Enacted Pending Executive Order
States with Autonomous Vehicle Registration
Allstateā€™s Intentions
54%
28%
of consumers say that
autonomous cars are
dangerous
of consumers say
autonomous vehicles are
susceptible to hacking
53% of consumers say they are
scared of self-driving cars
Sensitivity
Benefitstocompany
Self-
Reported
Digital
Exhaust
Profiling
Data
Sell to 3rd
Parties
Targeted
Marketing
Improve
Product
or Service
Use
Data
Type
27
Agenda
Introduction
Recommendation
Brand Consolidation
Auto Insurance Partnership
Impact
Risks
Implementation Timeline
Appendix
Allstate Protection Brand Analysis
Auto Insurance Analysis
28
Continue
exploration of
adjacent
markets
Officially
introduce the
product
alongside
rideshare taxis
Launch
marketing
campaign to
inform the
public
Secure formal
partnership
with Waymo
Establish team
dedicated to
product
development
Within three years, Allstate can effectively consolidate its existing
brands and begin repositioning for impending auto disruption
Short Term: Brand Consolidation
Long Term: Auto Insurance Partnership
2018
Conduct market
research to
discover consumer
sentiment
Gauge internal
sentiment and
calm resistance
Integration of
management
teams
2019
Launch marketing
campaign to
introduce strategic
initiative
Educate market of
the changeā€™s
implications
Begin integrating
policy holders into
the Allstate
infrastructure
2020
Fully integrate
major
independent
brands
Utilize technology
to drive direct-to-
consumer growth
Continue
exploring
innovation
strategies
Phase 1:
Market Research
and Preparation
Phase 2:
Official Launch
Phase 3:
Comprehensive
Integration
29
Allstateā€™s brand consolidation offers immediate tangible impact,
while the auto segment transformation defends its position
Brand Consolidation
Observed
Issue
Auto Insurance Partnership
Objectives
Solution
Impact
ā€¢ Major independent brands, primarily Esurance
and Squaretrade, are not profitable
ā€¢ Esurance performs poorly and lacks brand
recognition relative to other low-cost insurers
ā€¢ Automated vehicles and the sharing economy
threaten traditional auto insurance
ā€¢ Allstateā€™s annual revenue and income are
heavily reliant on auto lines
ā€¢ Improve profitability by eliminating cost
inefficiencies and expanding cross selling
ā€¢ Eliminate sources of confusion
ā€¢ Increase consumer satisfaction
ā€¢ Hedge risk associated with Allstateā€™s
dependence on personal auto insurance
ā€¢ Innovate to remain competitive in the insurance
industry
ā€¢ Consolidate brands under Allstate
ā€¢ Offer both low cost, direct-to-consumer policies
and premium, agent-to-consumer policies
ā€¢ Implement cross-selling strategies
ā€¢ Partner with Waymo, Googleā€™s autonomous
driving project
ā€¢ Alleviate concerns with ā€œbackseat insuranceā€
ā€¢ Support tech development with driver data
ā€¢ Consistent growth over Allstate Protectionā€™s
base case
ā€¢ Net additional ~$200 mm in annual
underwriting income by 2021
ā€¢ Repositioned to capture future markets
ā€¢ Defend position as industry leader
30
Agenda
Introduction
Recommendation
Brand Consolidation
Auto Insurance Partnership
Impact
Risks
Implementation Timeline
Appendix
Allstate Protection Brand Analysis
Auto Insurance Analysis
31
Appendix A: Historical Financial Performance
Sources: Allstate 10-K
Historical Loss and Expense Ratios
2012 2013 2014 2015 2016
Allstate Loss Ratio 0.683 0.636 0.658 0.687 0.703
Allstate Expense Ratio 0.255 0.263 0.257 0.247 0.246
Allstate Combined Ratio 0.938 0.899 0.915 0.934 0.949
Esurance Loss Ratio 0.772 0.785 0.768 0.751 0.758
Esurance Expense Ratio 0.427 0.390 0.409 0.352 0.317
Esurance Combined Ratio 1.199 1.175 1.177 1.103 1.075
Squaretrade Loss Ratio 0.725 0.660 0.654 0.647 0.710
Squaretrade Expense Ratio 0.761 0.567 0.440 0.415 0.392
Squaretrade Combined Ratio 1.486 1.227 1.094 1.061 1.101
Consolidated Financial Performance ($mm)
2012 2013 2014 2015 2016
Total Premiums $ 25,699 $ 26,570 $ 27,873 $ 29,289 $ 30,378
Total Policy Benefits $ 17,641 $ 17,086 $ 18,493 $ 20,209 $ 21,455
Total Selling General & Admin Exp. $ 6,742 $ 7,179 $ 7,421 $ 7,443 $ 7,630
Underwriting Income $ 1,317 $ 2,304 $ 1,959 $ 1,637 $ 1,292
32
Appendix B: Consolidated Income Statement (Base vs. Model)
Sources: Allstate 10-K
Base Case ($mm)
2017 2018 2019 2020 2021
Total Premiums $ 30,937 $ 31,682 $ 32,298 $ 32,776 $ 32,957
Total Policy Benefits $ 22,095 $ 22,717 $ 23,249 $ 23,597 $ 23,712
Total Selling General & Admin Exp. $ 7,727 $ 7,866 $ 7,977 $ 8,058 $ 8,071
Underwriting Income $ 1,114 $ 1,099 $ 1,072 $ 1,119 $ 1,173
Recommendation ($mm)
2017 2018 2019 2020 2021
Total Premiums $ 30,937 $ 31,816 $ 33,621 $ 35,848 $ 38,560
Total Policy Benefits $ 22,095 $ 22,818 $ 24,212 $ 25,825 $ 27,763
Total Selling General & Admin Exp. $ 7,727 $ 7,850 $ 8,285 $ 8,796 $ 9,413
Underwriting Income $ 1,114 $ 1,146 $ 1,124 $ 1,226 $ 1,383
33
Appendix C: Projected Premiums Earned
Sources: Allstate 10-K
Projected Premiums Earned ($mm)
2017 2018 2019 2020 2021
Allstate Premiums $ 28,955 $ 29,621 $ 31,191 $ 33,156 $ 35,576
Esurance Premiums $ 1,697 $ 1,867 $ 2,054 $ 2,259 $ 2,485
Squaretrade Premiums $ 285 $ 328 $ 377 $ 434 $ 499
Total Premiums $ 30,938 $ 31,816 $ 33,622 $ 35,849 $ 38,560
Assumptions: Premiums
5Y CAGR 1Y CAGR Base Growth 2018 Growth 2019 Growth 2020 Growth 2021 Growth
Allstate Premiums 1 2.9% 1.8% 2.3% 2.3% 5.3% 6.3% 7.3%
Esurance Premiums 2 11.4% 2.2% 4.0% 10.0% 10.0% 10.0% 10.0%
Squaretrade Premiums 3 44.5% 4.7% 4.0% 15.0% 15.0% 15.0% 15.0%
1. We expect Allstate Premiums to increase over the next 5 years as the brand consolidation enable cross-selling strategies and the
ecosystem attracts younger generations.
2. We expect Esurance Premiums to grow at an accelerated rate due to their incorporation under the Allstate brand as well as the
expansion of the Direct to Consumer market as a whole.
a. Nike recently expanded Direct to Consumer channels, which grew sales at 30%. Considering Nike operates in the retail
space, we took a percentage of their growth to use as a proxy.
3. We expect Squaretrade Premiums to grow at a higher rate due to the reasons listed in 2, as well as the growth of the niche
insurance market.
34
Appendix D1: Projected Loss and Expense Ratios
Projected Loss and Expense Ratios
2017 2018 2019 2020 2021
Allstate Loss Ratio 0.711 0.714 0.717 0.717 0.716
Allstate Expense Ratio 0.246 0.247 0.248 0.248 0.248
Allstate Combined Ratio 0.957 0.961 0.965 0.965 0.964
Esurance Loss Ratio 0.762 0.746 0.731 0.717 0.702
Esurance Expense Ratio 0.301 0.240 0.245 0.250 0.255
Esurance Combined Ratio 1.061 0.986 0.976 0.966 0.957
Squaretrade Loss Ratio 0.744 0.759 0.774 0.789 0.805
Squaretrade Expense Ratio 0.381 0.240 0.228 0.217 0.206
Squaretrade Combined Ratio 1.122 0.999 1.002 1.006 1.011
Assumptions: Loss and Expense Ratios
5Y CAGR 1Y CAGR Base Growth 2018 Growth 2019 Growth 2020 Growth 2021 Growth
Allstate Loss Ratio 0.6% 1.2% 0.4% 0.4% 0.4% 0.0% -0.1%
Allstate Expense Ratio -0.7% -0.2% -0.3% 0.5% 0.5% 0.0% 0.0%
Esurance Loss Ratio -0.4% 0.5% -2.0% -2.0% -2.0% -2.0% -2.0%
Esurance Expense Ratio -5.8% -5.1% -5.0% 2.0% 2.0% 2.0% 2.0%
Squaretrade Loss Ratio -0.4% 4.8% 2.0% 2.0% 2.0% 2.0% 2.0%
Squaretrade Expense Ratio -12.4% -2.8% -1.0% -5.0% -5.0% -5.0% -5.0%
35
Appendix D2: Projected Loss and Expense Ratios
Assumptions: Loss and Expense Ratios2
5Y CAGR 1Y CAGR Base Growth 2018 Growth 2019 Growth 2020 Growth 2021 Growth
Allstate Loss Ratio 1 0.6% 1.2% 0.4% 0.4% 0.4% 0.0% -0.1%
Allstate Expense Ratio 2 -0.7% -0.2% -0.3% 0.5% 0.5% 0.0% 0.0%
Esurance Loss Ratio 3 -0.4% 0.5% -2.0% -2.0% -2.0% -2.0% -2.0%
Esurance Expense Ratio 4 -5.8% -5.1% -5.0% 2.0% 2.0% 2.0% 2.0%
Squaretrade Loss Ratio 5 -0.4% 4.8% 2.0% 2.0% 2.0% 2.0% 2.0%
Squaretrade Expense Ratio 6 -12.4% -2.8% -1.0% -5.0% -5.0% -5.0% -5.0%
1. Relatively consistent with the 5 year CAGR and adjusted for the expected decrease in risk in the auto industry as automation
prevents traditional collisions.
2. An initial increase reflects expenses associated with the integration of Esurance and Squaretrade. Subsequently, the growth rate
levels between the elevated growth rate and the base growth rate.
3. Relatively consistent with the 5 year CAGR and adjusted for the expected decrease in risk in the auto industry.
4. Consistent with the 5 year CAGR and 1 year CAGR.
5. The growth of the past five years will taper and will be further reduced by Allstateā€™s risk management resources.
6. Balanced between the 1 and 5 year CAGRs with the assumption that expenses will be reduced by synergies with Allstate brand.

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  • 1. McKinsey & Company | Allstate Protection Strategy Student International Business Council | Fall 2017
  • 2. 2 Agenda Introduction Allstate Protection Brand Analysis Auto Insurance Analysis Recommendation Brand Consolidation Partnership Strategy Impact Risks Implementation Timeline Appendix
  • 3. 3 McKinsey & Company SIBC Analysts Miles Wood Shawnee, KS Class of 2020 Business & ACMS Marcela Bertini SĆ£o Paulo, Brazil Class of 2019 Business Analytics & Economics Dominic Bozzo Pittsburgh, PA Class of 2020 Computer Science Godsee Joy Silver Spring, MD Class of 2020 Economics & Peace Studies Andrew Herbst Columbia, SC Class of 2020 Finance & PLS Mackenzie Nolan Winnetka, IL Class of 2019 Political Science & Arabic Gabby Biltz Garrettsville, OH Class of 2021 Business Mariana Queiroz SĆ£o Paulo, Brazil Class of 2020 Business Analytics & Economics Carlos Ariza Matos Santo Domingo, DR Class of 2021 Business Luis Bigott Miami, FL Class of 2020 Finance & ACMS
  • 4. 4 Despite sustained revenue growth since 2010, Allstate is struggling to maintain margins in a highly competitive industry Sources: Allstate 10-K 36,769 29,394 32,013 31,400 32,654 33,315 34,507 35,239 35,653 36,534 29,744 32,039 30,240 29,919 31,277 29,620 29,495 30,588 32,043 33,460 4,636 (1,679) 854 911 787 2,306 2,280 2,850 2,171 1,877 ($5,000) $0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Revenue($mm) Total Revenue Total Operating Exp. Net Income 5.1%6.1%8.1%6.6%6.9% 2.4%2.9%2.7% -5.7% 12.6%
  • 5. 5 Allstate should consolidate key brands to enhance the customer experience and partner with Waymo to hedge shifting auto trends Brand Consolidation Auto Insurance Partnership Objectives Enhance Distribution Strategy Maintain Allstate Brand Hedge Risk with Auto Insurance Impact Ecosystem Improve Profitability Defensive Strategy To maintain focus on the customers, Allstate should constantly adapt to trends Build on Allstateā€™s current brand perception by offering high quality service across the board Avoid and counter threats that have the potential to disrupt Allstateā€™s business model Create a true one-stop-shop insurance provider and reinvent the customer experience Growing direct-to-consumer lines, while eliminating inefficiencies, will drive profits Investment in future markets positions Allstate to remain an industry leader $
  • 6. 6 Agenda Introduction Allstate Protection Brand Analysis Auto Insurance Analysis Recommendation Brand Consolidation Auto Insurance Partnership Impact Risks Implementation Timeline Appendix
  • 7. 7Sources: Bain & Company, IBM As technology empowers convenience and customization, the P&L insurance industry must adapt to meet consumer expectations Historical Trend Impact P&L insurance companies have traditionally targeted an older demographic through an agent-focused strategy Traditionally low customer interaction P&L insurers tend to focus on traditional service lines Increasing importance of digital presence Millennials are twice as likely to buy their policies online instead of with a local agent Transition from a resource based economy to a shared economy Exponential growth of data Transformation of offerings Tailored products based on customer data Explore adjacent markets Digitization in response to a younger customer base Online platforms and services improve experience and add customer value Increase high-quality interactions with consumer to monetize brand loyalty Rise of consumer interaction as a key factor of brand loyalty Direct interaction may increase the Promoter Score by 20 percentage points Millennials Brand Significance Product Mix
  • 8. 8 Allstate Protectionā€™s highest potential brands are well-positioned to capitalize on the digital economyā€™s customer-centric trends Sources: Allstate 10-K, Squaretrade.com Value Proposition Coverage Distribution Strategy ā€œYouā€™re in Good Handsā€ Customer relationship is personal, respectful, and meaningful Cater to individual preferences and utilize different capabilities for distinct customer segments Provide independent warranties for consumer electronics and major appliances One stop shop for personal insurance lines Growth Potential Protection for computers, home entertainment, smartphones, cameras, appliances, and more Direct-to-consumer strategy with hassle-free, 24/7 customer service and record satisfaction ratings Excellent growth opportunities in niche insurance markets Affordable, direct-to- consumer insurance is increasingly more popular Premium insurance will remain relevant as it maintains relationships with affluent customers Independent agents offer personalized customer service and elicit high satisfaction ratings Direct-to-consumer strategy with convenient, speedy, and easy user experience online and by phone Primarily vehicle and property insurance with select alternative offerings
  • 9. 9 However, as subsidiaries consistently underperform, Allstateā€™s bottom line is also increasingly pressured by DTC channels Sources: Allstate 10-K $(1,000) $(500) $- $500 $1,000 $1,500 $2,000 $2,500 $3,000 2011 2012 2013 2014 2015 2016 NetOperatingIncome($mm) Allstate Esurance Squaretrade
  • 10. 10 Meanwhile, Allstateā€™s trustworthy name continues to earn high consumer satisfaction ratings relative to other industry giants Sources: J.D. Power Rankings 891 886 874 867 867 863 862 861 858 857 853 833 800 810 820 830 840 850 860 870 880 890 900 The Hartford Erie Insurance Nationwide Allstate Farmers Progressive Travelers Liberty Mutual GEICO 21st Century State Farm Esurance ConsumerSatisfactionRating Average
  • 11. 11 Agenda Introduction Allstate Protection Brand Analysis Auto Insurance Analysis Recommendation Brand Consolidation Auto Insurance Partnership Impact Risks Implementation Timeline Appendix
  • 12. 12Sources: PWC, McKinsey Insights, KPMG, Deloitte Looking ahead, as automation disrupts mobility trends, existing personal auto insurance premiums will decrease 60% by 2040 ā€¢ Accident proof technology will decrease accidents by 90% . ā€¢ Driverless vehicles might force auto insurers to shift the core of their business model, from protecting private customers to insuring car manufacturers. ā€¢ Vehicle ownership is declining as 50% of 18-34 year old drivers already use shared mobility models ā€¢ Product and premium mix for passenger vehicles shift from individual to commercial buyers ā€¢ Increase in shared mobility models results in an increase in commercial lines. ā€¢ Commercial lines will represent 49% of market premiums by 2030 and 67% by 2040 Autonomous Car Shared Mobility Commercial Lines $0 $50 $100 $150 $200 $250 2015 2020 2025 2030 2035 2040 PremiumNeed($bn) Personally owned driver-driven Shared driver-driven Personally owned autonomous Shared Autonomous Expected Premium Need in Personal Auto
  • 13. 13 These trends, due to new technology in auto manufacturing, seriously threaten Allstateā€™s dependence on personal auto lines Sources: Allstate 10-K, McKinsey Insights, Waymo, KPMG Allstateā€™s Premiums Earned for Auto Insurance is Prone to Dramatic Decline Risk Reduction Factors LiDAR Sensors Telematics Technology Impact Liability Shift 68% of Premiums Earned Tesla crash rates have dropped 40% since Autopilot was introduced in 2015 Recent Crash Rates Vehicle manufacturers and tech companies are aiming to introduce driverless cars in 2020-22 Driverless Concept McKinsey estimates self-driving cars could eliminate 90% of auto accidents Driverless Crash Rates Auto insurance accounts for 42% of Property and Casualty insurance 80% of auto claims are collision claims Personal auto insurance could shrink 60% by 2040 $21,264 $8,506 $- $5,000 $10,000 $15,000 $20,000 $25,000 2016 2040 ($12,758)
  • 14. 14 Agenda Introduction Allstate Protection Brand Analysis Auto Insurance Analysis Recommendation Brand Consolidation Auto Insurance Partnership Impact Risks Implementation Timeline Appendix
  • 15. 15 Allstate can improve operations and hedge auto by consolidating major brands and partnering with the future of transportation Days 65% Solution: Forward-looking Ecosystem Distribution: Underperforming Brands Product Mix: Dependence on Auto Lines Problem: Threatening consumer trends and disruptive technology Brand Consolidation Auto Insurance Partnership Brand Loyalty Distribution Strategy Waymo Brand consolidation will produce an additional $200 mm in annual profits by 2021 Allstate can successfully integrate and consolidate independent brands by 2020 2020$ Cannibalization, agent recoil, and customer trust risks have been addressed Impact Risks Implementation ā€œYouā€™re in Good Handsā€ Allstate name is associated with trust and customer satisfaction Expand brand loyalty to lower-end services Ecosystem that incorporates products for all consumer bases More organized expansion strategy, allowing for acquisition flexibility Decrease advertising expenses Rideshare taxi service Offer software, vehicle fleet, and passenger per ride insurance Allstate offers crucial data sources for human driving habits
  • 16. 16 Agenda Introduction Recommendation Brand Consolidation Auto Insurance Partnership Impact Risks Implementation Timeline Appendix Allstate Protection Brand Analysis Auto Insurance Analysis
  • 17. 17 Allstate needs to consolidate key independent brands to improve organization, adapt to evolving trends, and allow room for growth Product Diversity & Consumer Choice Consolidated Services Primary Brand Trust Allstate Corp. Allstate Agent-based Allstate Digital Direct-to- consumer Allstate Technology Niche Economic Spectrum$$$ $
  • 18. 18 The consolidated brand concept creates an ecosystem that will drive organic growth and eliminate subsidiary inefficiencies Sources: Allstate 10-K, NY Times, Bain Report, Squaretrade Organic Growth Operational Enhancements Advertising and Other G&A CostsEcosystem Advantage Cross Selling Strategy An ecosystem reinvents customer relationships in the insurance industry Build customer brand loyalty by offering convenient digital and traditional distribution channels Diversify product offerings and making product selection more accessible across subsidiaries Net Promoter Scores jump 20 to 30 points in an ecosystem Ecosystem framework integrates a comprehensive and diverse customer base Over 525,000 Esurance customers Over 238,000 Squaretrade customers Potential to move this expansive customer base to premium policies in the long term Brand recognition and respect is key to attracting and retaining policy holders Transfer of resources boosts Allstate marketing efforts by 31% instantly Allstate Advertising 2017: $59.7 mm Esurance Advertising 2017: $18.6 mm Following brand consolidation, Esurance advertising costs can be redirected to bolster Allstateā€™s presence Allstateā€™s advertising dollars have recently declined relative to competitors in the P&L insurance industry Impact More convenient and personalized insurance packages will boost satisfaction Timeline offerings will maintain relationships with customers, ensuring lasting revenue growth Organic growth of direct-to- consumer policies will boost margins significantly More effective use of capital will improve margins and solidify Allstateā€™s reputation A wider breadth of offerings will bring valuable millennials into the Allstate family Allocation of advertising dollars to a single organization will improve brand loyalty $$ $
  • 19. 19 Agenda Introduction Recommendation Brand Consolidation Auto Insurance Partnership Impact Risks Implementation Timeline Appendix Allstate Protection Brand Analysis Auto Insurance Analysis
  • 20. 20 Partnering with Waymo to offer ā€œbackseatā€ insurance quells consumer fears in a rapidly advancing transportation atmosphere Sources: AlixPartners, AAA, Business Insider By 2020, Tech and Motor companies will implement self driving technology in one of two manners: rideshare or direct 55% 84% 78% Unlikely to consider a driverless car Fear ā€œdropped callā€ phenomenon or other software malfunction Would trust the technology more if developed by a software giant Stiff Customer Segmentation Issues are Faced Across Generations Partner to Mitigate Consumer Fears: Backseat Insurance Googleā€™s autonomous car project Trusted organization with competent engineers Rideshare taxi service Insurance partnership with Waymo Insure the software, vehicle fleet, and passengers on a per ride basis Allstateā€™s brand builds trust ā€œYouā€™re in Good Handsā€
  • 21. 21 ā€¢ Shift from personal to commercial lines for Allstate ā€¢ Data on human driving behavior ā€¢ DriveSense ā€¢ Arity ā€¢ Brings light to data on human errors ā€¢ Completes image of the driving experience This strategy hedges Allstateā€™s exposure to personal auto, while improving Waymoā€™s rider experience and algorithm development ā€¢ Sensory awareness ā€¢ Algorithms are enhanced through machine learning ā€¢ Computers learn from mistakes ā€¢ Neural Network: vehicle ā€œmindsā€ learn from each other Inputs to Autonomous Vehicles Critical Value-Adds from Allstate Whatā€™s Insured Data TransmissionCost Structure ā€¢ Software ā€¢ Vehicle fleet ā€¢ Passenger
  • 22. 22 Agenda Introduction Recommendation Brand Consolidation Auto Insurance Partnership Impact Risks Implementation Timeline Appendix Allstate Protection Brand Analysis Auto Insurance Analysis
  • 23. 23 Successful consolidation will net an additional $216 mm in annual underwriting income by 2021 Sources: Allstate 10-K, Bloomberg Projected Operating Income ($mm) Scenario Current State Base Case ($mm) Recommendation ($mm) Premiums Earned $30,377 $32,957 $38,560 Losses and Expenses $29,085 $31,794 $37,181 Underwriting Income $1,292 $1,162 (-$130) $1,378 (+$86) $1,000 $1,200 $1,400 $1,600 $1,800 $2,000 $2,200 $2,400 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Base Case Recommendation
  • 24. 24 Agenda Introduction Recommendation Brand Consolidation Auto Insurance Partnership Impact Risks Implementation Timeline Appendix Allstate Protection Brand Analysis Auto Insurance Analysis
  • 25. 25 5 11 11 5 14 54 Low price experts Univolveds Price-conscious advice hunters Self servicers Active shoppers Non-price conscious customers Price conscious customers Allstate can mitigate the risks of consolidation by emphasizing diversity of services and improving agent-carrier relations Sources: EY Risks Mitigation Strategies Price and Brand Conscious Customers The Agent Problem Highlight diversification of services Ensure advanced coverage for higher price Allow customization of insured products 10 32 44 12 1 Agent Perception of Direct-to-Consumer Future No threat at all Little Threat Some Threat A Lot of Threat Full Threat 80% would consider giving up a role in servicing to focus on sales and growth Incorporate Agent into Sales and Growth 40% question their preparedness to meet the needs of the next generation Prepare agents for the transition 34% want the carrier to have better communication with the agent or broker Ensure better carrier-agent relations
  • 26. 26Sources: NCSL, PWC, MIT, Self Driving Coalition for Safer Streets Allstate can mitigate risks of consumer distrust and emerging market conditions by publicly addressing the strategy Risks Consumer Distrust Market Restrictions Due to Government Regulation Mitigation Strategies Advertising Lobbying Autonomous Vehicles Promote autonomous vehicles in states with legislature ļƒ¼ Self Driving Coalition for Safer Streets ļƒ¼ Partner with other interested companies ļƒ¼ Use data of states with legislature to prove benefits and safety Build trust through relatable advertisements Increase customer awareness of the technologies benefits Use successful data to improve consumer confidence Partner with Waymo to give customer a ā€œTest Driveā€ 23 22 5 Not yet considered Enacted Pending Executive Order States with Autonomous Vehicle Registration Allstateā€™s Intentions 54% 28% of consumers say that autonomous cars are dangerous of consumers say autonomous vehicles are susceptible to hacking 53% of consumers say they are scared of self-driving cars Sensitivity Benefitstocompany Self- Reported Digital Exhaust Profiling Data Sell to 3rd Parties Targeted Marketing Improve Product or Service Use Data Type
  • 27. 27 Agenda Introduction Recommendation Brand Consolidation Auto Insurance Partnership Impact Risks Implementation Timeline Appendix Allstate Protection Brand Analysis Auto Insurance Analysis
  • 28. 28 Continue exploration of adjacent markets Officially introduce the product alongside rideshare taxis Launch marketing campaign to inform the public Secure formal partnership with Waymo Establish team dedicated to product development Within three years, Allstate can effectively consolidate its existing brands and begin repositioning for impending auto disruption Short Term: Brand Consolidation Long Term: Auto Insurance Partnership 2018 Conduct market research to discover consumer sentiment Gauge internal sentiment and calm resistance Integration of management teams 2019 Launch marketing campaign to introduce strategic initiative Educate market of the changeā€™s implications Begin integrating policy holders into the Allstate infrastructure 2020 Fully integrate major independent brands Utilize technology to drive direct-to- consumer growth Continue exploring innovation strategies Phase 1: Market Research and Preparation Phase 2: Official Launch Phase 3: Comprehensive Integration
  • 29. 29 Allstateā€™s brand consolidation offers immediate tangible impact, while the auto segment transformation defends its position Brand Consolidation Observed Issue Auto Insurance Partnership Objectives Solution Impact ā€¢ Major independent brands, primarily Esurance and Squaretrade, are not profitable ā€¢ Esurance performs poorly and lacks brand recognition relative to other low-cost insurers ā€¢ Automated vehicles and the sharing economy threaten traditional auto insurance ā€¢ Allstateā€™s annual revenue and income are heavily reliant on auto lines ā€¢ Improve profitability by eliminating cost inefficiencies and expanding cross selling ā€¢ Eliminate sources of confusion ā€¢ Increase consumer satisfaction ā€¢ Hedge risk associated with Allstateā€™s dependence on personal auto insurance ā€¢ Innovate to remain competitive in the insurance industry ā€¢ Consolidate brands under Allstate ā€¢ Offer both low cost, direct-to-consumer policies and premium, agent-to-consumer policies ā€¢ Implement cross-selling strategies ā€¢ Partner with Waymo, Googleā€™s autonomous driving project ā€¢ Alleviate concerns with ā€œbackseat insuranceā€ ā€¢ Support tech development with driver data ā€¢ Consistent growth over Allstate Protectionā€™s base case ā€¢ Net additional ~$200 mm in annual underwriting income by 2021 ā€¢ Repositioned to capture future markets ā€¢ Defend position as industry leader
  • 30. 30 Agenda Introduction Recommendation Brand Consolidation Auto Insurance Partnership Impact Risks Implementation Timeline Appendix Allstate Protection Brand Analysis Auto Insurance Analysis
  • 31. 31 Appendix A: Historical Financial Performance Sources: Allstate 10-K Historical Loss and Expense Ratios 2012 2013 2014 2015 2016 Allstate Loss Ratio 0.683 0.636 0.658 0.687 0.703 Allstate Expense Ratio 0.255 0.263 0.257 0.247 0.246 Allstate Combined Ratio 0.938 0.899 0.915 0.934 0.949 Esurance Loss Ratio 0.772 0.785 0.768 0.751 0.758 Esurance Expense Ratio 0.427 0.390 0.409 0.352 0.317 Esurance Combined Ratio 1.199 1.175 1.177 1.103 1.075 Squaretrade Loss Ratio 0.725 0.660 0.654 0.647 0.710 Squaretrade Expense Ratio 0.761 0.567 0.440 0.415 0.392 Squaretrade Combined Ratio 1.486 1.227 1.094 1.061 1.101 Consolidated Financial Performance ($mm) 2012 2013 2014 2015 2016 Total Premiums $ 25,699 $ 26,570 $ 27,873 $ 29,289 $ 30,378 Total Policy Benefits $ 17,641 $ 17,086 $ 18,493 $ 20,209 $ 21,455 Total Selling General & Admin Exp. $ 6,742 $ 7,179 $ 7,421 $ 7,443 $ 7,630 Underwriting Income $ 1,317 $ 2,304 $ 1,959 $ 1,637 $ 1,292
  • 32. 32 Appendix B: Consolidated Income Statement (Base vs. Model) Sources: Allstate 10-K Base Case ($mm) 2017 2018 2019 2020 2021 Total Premiums $ 30,937 $ 31,682 $ 32,298 $ 32,776 $ 32,957 Total Policy Benefits $ 22,095 $ 22,717 $ 23,249 $ 23,597 $ 23,712 Total Selling General & Admin Exp. $ 7,727 $ 7,866 $ 7,977 $ 8,058 $ 8,071 Underwriting Income $ 1,114 $ 1,099 $ 1,072 $ 1,119 $ 1,173 Recommendation ($mm) 2017 2018 2019 2020 2021 Total Premiums $ 30,937 $ 31,816 $ 33,621 $ 35,848 $ 38,560 Total Policy Benefits $ 22,095 $ 22,818 $ 24,212 $ 25,825 $ 27,763 Total Selling General & Admin Exp. $ 7,727 $ 7,850 $ 8,285 $ 8,796 $ 9,413 Underwriting Income $ 1,114 $ 1,146 $ 1,124 $ 1,226 $ 1,383
  • 33. 33 Appendix C: Projected Premiums Earned Sources: Allstate 10-K Projected Premiums Earned ($mm) 2017 2018 2019 2020 2021 Allstate Premiums $ 28,955 $ 29,621 $ 31,191 $ 33,156 $ 35,576 Esurance Premiums $ 1,697 $ 1,867 $ 2,054 $ 2,259 $ 2,485 Squaretrade Premiums $ 285 $ 328 $ 377 $ 434 $ 499 Total Premiums $ 30,938 $ 31,816 $ 33,622 $ 35,849 $ 38,560 Assumptions: Premiums 5Y CAGR 1Y CAGR Base Growth 2018 Growth 2019 Growth 2020 Growth 2021 Growth Allstate Premiums 1 2.9% 1.8% 2.3% 2.3% 5.3% 6.3% 7.3% Esurance Premiums 2 11.4% 2.2% 4.0% 10.0% 10.0% 10.0% 10.0% Squaretrade Premiums 3 44.5% 4.7% 4.0% 15.0% 15.0% 15.0% 15.0% 1. We expect Allstate Premiums to increase over the next 5 years as the brand consolidation enable cross-selling strategies and the ecosystem attracts younger generations. 2. We expect Esurance Premiums to grow at an accelerated rate due to their incorporation under the Allstate brand as well as the expansion of the Direct to Consumer market as a whole. a. Nike recently expanded Direct to Consumer channels, which grew sales at 30%. Considering Nike operates in the retail space, we took a percentage of their growth to use as a proxy. 3. We expect Squaretrade Premiums to grow at a higher rate due to the reasons listed in 2, as well as the growth of the niche insurance market.
  • 34. 34 Appendix D1: Projected Loss and Expense Ratios Projected Loss and Expense Ratios 2017 2018 2019 2020 2021 Allstate Loss Ratio 0.711 0.714 0.717 0.717 0.716 Allstate Expense Ratio 0.246 0.247 0.248 0.248 0.248 Allstate Combined Ratio 0.957 0.961 0.965 0.965 0.964 Esurance Loss Ratio 0.762 0.746 0.731 0.717 0.702 Esurance Expense Ratio 0.301 0.240 0.245 0.250 0.255 Esurance Combined Ratio 1.061 0.986 0.976 0.966 0.957 Squaretrade Loss Ratio 0.744 0.759 0.774 0.789 0.805 Squaretrade Expense Ratio 0.381 0.240 0.228 0.217 0.206 Squaretrade Combined Ratio 1.122 0.999 1.002 1.006 1.011 Assumptions: Loss and Expense Ratios 5Y CAGR 1Y CAGR Base Growth 2018 Growth 2019 Growth 2020 Growth 2021 Growth Allstate Loss Ratio 0.6% 1.2% 0.4% 0.4% 0.4% 0.0% -0.1% Allstate Expense Ratio -0.7% -0.2% -0.3% 0.5% 0.5% 0.0% 0.0% Esurance Loss Ratio -0.4% 0.5% -2.0% -2.0% -2.0% -2.0% -2.0% Esurance Expense Ratio -5.8% -5.1% -5.0% 2.0% 2.0% 2.0% 2.0% Squaretrade Loss Ratio -0.4% 4.8% 2.0% 2.0% 2.0% 2.0% 2.0% Squaretrade Expense Ratio -12.4% -2.8% -1.0% -5.0% -5.0% -5.0% -5.0%
  • 35. 35 Appendix D2: Projected Loss and Expense Ratios Assumptions: Loss and Expense Ratios2 5Y CAGR 1Y CAGR Base Growth 2018 Growth 2019 Growth 2020 Growth 2021 Growth Allstate Loss Ratio 1 0.6% 1.2% 0.4% 0.4% 0.4% 0.0% -0.1% Allstate Expense Ratio 2 -0.7% -0.2% -0.3% 0.5% 0.5% 0.0% 0.0% Esurance Loss Ratio 3 -0.4% 0.5% -2.0% -2.0% -2.0% -2.0% -2.0% Esurance Expense Ratio 4 -5.8% -5.1% -5.0% 2.0% 2.0% 2.0% 2.0% Squaretrade Loss Ratio 5 -0.4% 4.8% 2.0% 2.0% 2.0% 2.0% 2.0% Squaretrade Expense Ratio 6 -12.4% -2.8% -1.0% -5.0% -5.0% -5.0% -5.0% 1. Relatively consistent with the 5 year CAGR and adjusted for the expected decrease in risk in the auto industry as automation prevents traditional collisions. 2. An initial increase reflects expenses associated with the integration of Esurance and Squaretrade. Subsequently, the growth rate levels between the elevated growth rate and the base growth rate. 3. Relatively consistent with the 5 year CAGR and adjusted for the expected decrease in risk in the auto industry. 4. Consistent with the 5 year CAGR and 1 year CAGR. 5. The growth of the past five years will taper and will be further reduced by Allstateā€™s risk management resources. 6. Balanced between the 1 and 5 year CAGRs with the assumption that expenses will be reduced by synergies with Allstate brand.