1. A Path to Performance
www.mci-group.com
ANNUAL
2011
The Creative Factory – 2012 – Printed on FSC paper
REPORT

2. Content Editorial
03 Editorial
The meetings and events industry has undergone
a phenomenal transformation in the last 25 years.
My father Roger Tondeur's dream began when he
We know that our client’s performance is supported
by our quest to offer solutions and technologies that
are cutting-edge and ahead of the latest trends. Our
business model is founded upon innovation and
founded MCI in 1987.
04
sustainability.
A Collaborative Our main task when MCI started was to provide
logistical support for clients, helping them to
By being part of key industry associations and
sharing knowledge, we stay ahead of the trends.
Approach produce their events on time, on budget and on
brand. Whilst this continues to be fundamental,
Creating opportunities for the learning and
development of our own talent through our MCI
the industry offering has become much more
Institute, we keep our offer relevant and skill set fresh
sophisticated and global. Our complete range of
for our clients. We convert these ideas into working
services, including creative, technology and
processes and systems that we share throughout
content solutions, continues to develop to meet
14
our global teams.
the evolving needs of our clients. With our fully
Building integrated offices in 23 countries and growing,
MCI is today considered a key global player in
Personally, I am passionate about how we help
our clients maximize the value of their content,
Community relations and connections management. extending its lifecycle, creating new revenue
streams and reaching out to new audiences. We
What we do now is based on the principle of
enhance clients' face-to-face interactions with the
building community ; that is helping our clients
latest meeting design techniques, digital content
create and nurture links and connections
activation and audio-visual technologies. I am also
amongst their stakeholders. Face-to-face
24
proud to support our commitment to Corporate
interaction is the ingredient that encourages
Social Responsibility (CSR). We were the first
Dreaming cohesion amongst people, fosters strong teams
and helps build brands and organizations that
events agency to sign the UN Global Compact
the Future reach higher and perform better. With the client’s
and we produce an annual Global Reporting
Initiative (GRI) compliant CSR report.
long term strategy placed firmly at the heart of
our approach, we strive to gain a meaningful What we do would not be possible without our
insight into their industry – whether it’s MCI talent. The diversity of our teams gives us our
healthcare, energy, technology, financial or unique approach to solving client challenges. By
32
automotive. Working together with clients to help being a team and having fun together, we find
them define, achieve and build on their original and creative solutions for our clients and
Highlights organizational objectives, wherever they are in strengthen our own community. We support our
and Perspectives the world, we create solutions that bring
measurable results. Our clients can focus on their
talent’s personal and professional dreams and
have created an annual “Dream Day” when we
core business, knowing that they have a partner encourage our people to be inspired and to aspire.
on their path to performance. MCI has been
It’s amazing to see how MCI has evolved and
instrumental in helping forward-looking
continues to innovate and develop to take our
organizations fulfill their dreams of growing
customers into the future. I am excited to be part
38
globally and reaching out to new markets.
of this journey.
Meet
MCI
Sébastien Tondeur
Chief Executive Officer
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Get to know MCI even better by downloading a QR (Quick Response) Code Reader
for your smartphone and visiting us online and across social media networks.
2 3
QR Code link on the cover : www.mci-group.com

3. A Collaborative
Approach
4
www.mci-group.com/casestudies

4. A Collaborative
Approach
Whether a client’s strategic objective is to energize performance, share a
defining moment, grow globally or deliver an event of world-class operational
excellence, a collaborative approach that combines our expertise with an
understanding of the client's industry helps achieve greater success.
Harnessing our deep local knowledge and comprehensive working
experience, we co-create efficient processes, build meaningful links and
more cohesive communities that attain stronger results. Customer as a focus
Business with integrity
Improving internal communication effectiveness, enhancing Harnessing expert tactical knowledge, regional resources Quality as a quest
productivity and encouraging employee motivation helps and local infrastructures can help organizations grow
energize performance within teams. For a corporate client
in the ICT industry, MCI created a unique moment in time
that brought together the company’s international sales
and build markets across the world. Relying on proven,
on-the-ground experience in its target growth regions
of China and the Middle East, a global professional
Commitment
representatives, promoted cohesion among its people
and inspired them to grow and strive for success together.
financial association chose MCI to help communicate
its educational offering and membership benefits
to the common goal
Working with the company’s leadership team to understand effectively across cultures and expand in new markets,
its long term business objectives of building closer working
relations between its international teams to achieve
stronger results, MCI helped make a real difference to the
in a sustainable way. MCI’s international expertise and
capacity to operate effectively across language and
cultural barriers helped the client raise brand awareness
Power of trust
organization's financial performance. in these regions, reach out to new audiences and
Face-to-face moments are a powerful means to engage
ultimately, increase membership numbers. Be a team
with an audience’s hearts and minds to influence behaviour,
communicate effectively and leverage human connections.
In 2011, MCI worked with a high profile non-profit
People around the world are more connected than ever
before thanks to innovations like social media, creating an
unprecedented culture of collaboration and a new balance
and have fun
environmental organization to create a defining moment
and facilitate content delivery, culminating in a high level
sustainable summit of world-class standard. Delivering
of power. Knowledge and ideas can be shared universally
within moments and everyone has a voice.
A co-operative attitude is essential within brands,
Spirit of winning
the client’s message in a relevant and appropriate way companies and institutions. Working in lockstep with our
helped them engage with their audience and achieve their clients allows us to bring real results and true value to their
objective of promoting sustainable dialogue among key organization.
business leaders in Asia.
Idoia Rodés Torróntegui
Chief Operating Officer (Europe)
A Collaborative
6 7
Approach

5. Achieving Results Association Clients
Energizing
Together The Climate Group
Supporting Dialogue on Sustainability Performance
The Business Summit on Climate Leadership, organized by The
Understanding what our clients need and delivering strategic solutions Climate Group, was a high level, sustainable summit centered
International Statistical Institute
around accelerating the world’s transition to a low carbon
Diversifying an Association Demographic
to their challenges is what MCI does. However, the real value that we bring economy. It was aimed at encouraging sustainable thinking
in Asia through facilitating dialogue between the relevant
comes through listening to our clients and building strong relationships decision makers and business leaders in Asia. The Climate MCI worked with the International Statistical Institute
Group returned to MCI for this event, building on a strong (ISI) to create a plan to drive membership and reach
founded on trust. Working together with our client’s vision and strategy working relationship and shared approach to sustainable out to female members and new talent. A series of
business practices. The Summit proved a successful catalyst short courses for young statisticians was held prior
at heart we can create lasting connections that reap long-term results. for continued discussion and education on sustainability by to the main congress to educate young people on
reaching out to over 150 business leaders well positioned to the profession. A “Women in Statistics” networking
implement changes within their organizations. event was run during the meeting. As a result, 2,400
Corporate Clients delegates from 125 countries attended the 58th World
Statistics Congress, with a significant increase in the
proportion of female and young delegates.
Siemens
Inspiring Growth as a Common Goal Delivering Growing Globally
The client wanted to host a motivational event in Guilin, China,
to encourage its international sales representatives to achieve Operational
greater performance in 2011. This was the third consecutive
year that MCI managed this annual meeting for Siemens. For
this Asia-Pacific event, MCI’s deep understanding of Asian
Excellence International Maritime Pilots’ Association
Growing Industry Networks and Engaging International Audiences
markets, coupled with strong ties with local suppliers meant
The International Maritime Pilots’ Association strategy including various communications
that the client could avail of cost savings and be assured the
(IMPA) designed a proactive strategy to and a new prospectus that would engage
event would be executed efficiently, being familiar with local
SKODA Auto A.S gain sponsorship and industry support to support from the industry’s leading maritime
business practices. The entire event experience reinforced the
Rejuvenating a Brand Image build its international network and make a organizations. MCI confirmed 26 sponsors
client’s core message and in an inspiring finale, participants
profit for its members. MCI worked closely and 15 exhibitors for their congress –
were motivated to work closer together and achieve greater
with its Local Organizing Committee to resulting in a major return on investment for
results in the next year. In order to communicate a reenergized brand
develop and carry out a sponsorship the association.
identity, launch new products to partners and
dealers and ultimately increase sales, Skoda
looked for a partner who had both a good
understanding of the automobile industry and Institute of Management Accountants
Amway of how to bring a brand to life through live Tapping into New Markets and Growing Globally
Delivering Inspiration Across Cultures communication. Seeking an opportunity to
present its new logo and corporate identity at The Institute of Management Accountants (IMA) sought to develop
a large European automotive tradeshow, MCI a flexible resource model to manage its expansion in China and
Amway’s leading sales representatives from China attended a five-day
helped Skoda develop a marketing strategy the Middle East in a sustainable manner, in accordance with its
Sharing
business meeting in Switzerland, which culminated in an inspirational
that turned its branding into a positive and international strategy for growth. IMA’s goals included continuing an
evening event. Amway wanted to simultaneously celebrate the
active customer-focused experience, creating acquisition strategy, improving retention rates and offering localized
fifteenth anniversary of its presence in China and the success of the
sales team. Renowned artistic and staging director Luc Petit and MCI
Geneva’s creative department designed a unique show that used
a renewed brand engagement and reaching
new audiences. Defining services through an enhanced regional office presence. MCI
combined its on-the-ground experience in the target growth regions
theme and staging to break down barriers between language and
culture. For a diverse audience, MCI delivered an event that awed
Moments with the ability to communicate effectively across languages to
develop an energized marketing approach. Membership campaigns
attracted 7,000 new members in both regions in a year and retention
and inspired, creating a special association between participants
from China with the host country. rates improved by 65%.
A Collaborative
8 9
Approach

6. Committed to Client
Success
We work hard to demonstrate
our commitment to our clients and
their long term goals. We go above
and beyond in order to develop and
nurture strong relationships. Sharing
knowledge and ideas, we strive to
stay ahead of the latest trends and
technologies. We offer our clients Nikki Walker Richard Torriani Cathie Cusin Padraic Gilligan
Vice President Association Vice President Global Congress Vice President Meetings & & Patrick Delaney
strategic solutions to help them Management & Consulting, MCI Management (PCO), MCI Events, MCI Vice Presidents Destination
Management,
achieve their business objectives. Ovation Global DMC
“ Our knowledge of how to deliver
an association’s value proposition,
products, programmes and
communications appropriately to target
audiences is critical for our clients’
growth. Our market intelligence, on-
“ We design appropriate solutions
that allow clients to reach out
to new markets, expanding and
strengthening their community.
Our tailor-made delegate boosting
programmes help connect clients
“ We build meeting programmes which
directly support client organizations’
strategic objectives. These go
beyond consulting clients on cost
savings, efficiency enhancing and
brand alignment schemes, to
“ Whether a client requires only
destination selection, local transport
and off-property dinners or a
fully inclusive destination solution
combining all services, our teams
at over 100 global destinations
the-ground customer feedback and with prospective delegates and redesigning meeting portfolios which are at hand to provide crucial
strategic advice help associations build awareness of their association ensure that the chosen approach, local knowledge and expertise.
assess opportunities and priorities and in potential growth regions. By format and vehicle serve the different VIPER, our online platform for
decide, together with MCI’s consultants, integrating social media channels delegate communities in the most multi-destination comparisons and
the most appropriate development such as Twitter, LinkedIn and relevant manner to heighten their solutions, allows us to instantly
strategy. Through our Global Content Facebook into our registration learning experience, networking customize an offer for our clients
Dissemination programme we help our systems, we encourage associations opportunities and knowledge and then review the offer in real time
associations deliver on their educational to build community around retention. In some instances we with them so that amendments,
mission and reach new markets in a knowledge and ideas. Clients and will add a virtual component to an changes and prices are all
”
cost-effective and innovative fashion. their customers can benefit from a existing meeting, to increase the immediately available.
The association benefits from a new significantly increased capacity to reach and extend the life of important
value proposition and gains new revenue communicate exchange, create, content, at the same time feeding
”
streams that allow it to reach a much maintain and grow their networks. conversation and interaction within
” ”
broader audience. the community.
A Collaborative
10 11
Approach

7. Understanding Your Strategy
At the heart of relational strategies, face-to-face interaction is a key, strategic
component for any organization whose success is measured on
performance. Organizations are recognizing the growing importance of
lasting and meaningful networks to achieve and exceed their business goals.
With technology and globalization, relationships are changing and new
business models are emerging.
Working together with clients to clarify their organization’s needs, MCI’s goal is to help define relational strategies to enable
clients to manage and maximize connections to achieve their long term business objectives.
MCI designs solutions that engender spirit and energy, motivate, drive innovation, push creativity, enhance loyalty and
encourage the achievement of greater results for organizations.
Selection of 2011 clients
Companies Associations
Olivier Croset Patrick Stuto Global Accounts Long Term AM&C Clients
Vice President Technical Chief Information Officer, MCI
Abbott ISPE International Society for Pharmaceutical Engineering
and Creative Production, Dorier
Bristol-Myers Squibb MDRT Million Dollar Round Table
IBM PMI Project Management Institute
Novartis IMA Institute of Management Accountants
“ “
Dorier and Perfectus (Dorier in Asia) Focusing on staff efficiency, data SAP IOF International Osteoporosis Foundation
audio-visual and production services help accuracy and availability on the
Long Term Clients Long Term PCO Clients
clients bring their message to life and back-end, we constantly innovate
AstraZeneca EWEA European Wind Energy Association
successfully engage their audience. We to provide a unique feature-rich
Mercedes-Benz EMBO European Molecular Biology Organisation
emphasize the importance of reliability and experience to all stakeholders,
Patek Philippe ISPN International Society for Paediatric Neurosurgery
quality of service to safeguard a client’s ensuring they have access to the SIBOS WHF World Heart Federation
brand and help create experiences that right information at the right time Vodafone Foundation WLPGA World LP GAS Association
generate real results. Using our expertise and on the right platform. Some
and strong network of international significant developments in 2011 to Preferred Vendors Agreements New AM&C Clients
partnerships, we ensure consistent and our end-to-end event management Deutsche Bank ACP American College of Physicians
cost-effective services anywhere in the platform, B-Com, include a social Kraft Foods Europe RAPS Regulatory Affairs Professionals Society
world. One example is High Definition media integration and community Microsoft SCDM Society of Clinical Data Management
Multi-Site Interactive Conferencing – a management element, an advanced Takeda R&D ASAE American Society of Association Executives
Yahoo! SLAS Society of Laboratory Automation and Screening
means of connecting participants in budget and project management
remote sites without the need for module (for Strategic Meetings
”
New Clients New PCO Clients
expensive and time-consuming travel. Management) and the introduction
Astra Tech APAGE Asia Pacific Digestive Week
of the MobileApp FactoryTM allowing DSM CFA Chartered Financial Analyst Institute
online or offline global access to Huawei ISTH International Society on Thrombosis and Haemostasis
”
meeting content. Merck Sharp & Dohme UNGC United Nations Global Compact
VMware World Water Council
A Collaborative
12 13
Approach

8. Building
Community
14 www.mci-group.com/associations
www.mci-group.com/companies

9. Building Community
As a key player in global relational strategy,
MCI helps strengthen communities by
drawing on resources and technologies MCI’s Global Reach
to design innovative and creative solutions.
MCI enables associations and companies
to open up horizons and tap into new 2073
markets, generating brand visibility. 85 600’877
24’510 662
106 91’915
20’585
With our worldwide reach comes an ability to understand, anticipate
and operate successfully in a changing marketplace. Connecting
23
people and places, our knowledge of cultural customs and business 6’942
behaviours across the globe, combined with our global-local
approach, enables us to create relevant and powerful solutions for our
clients worldwide. Understanding our clients, their industries and the
264
destination for their meeting allows us to create the perfect theatre 98’858
to stage their content. When asked to create an event in Switzerland 55
for a global client’s representatives from China, MCI designed a
spectacular bespoke show that created a special correlation between
14’755
the client’s content and the host country. Linking these meant that
MCI could help the client build a unique and impactful event to Projects delivered
showcase their message in a way that would touch each attendee.
Participant numbers
MCI helped a European leader in the energy sector develop new ways
to display and market its products at industry tradeshows that would
appeal to different cultural audiences across four continents. Utilizing
Dev Sharma
our knowledge of this industry, combined with an understanding of Vice President
diverse business cultures, MCI helped the client develop a tailor-made Strategic Account
People will still always need to meet face-to-face Conserving, distributing, enhancing and repackaging
Management
display system that allowed them to successfully showcase their and in real time, but technology can improve the clients’ content capitalizes on a key asset, creates
products at exhibitions across those diverse markets. experience and extend the lifecycle of the meeting new products and revenues and provides first-
content. Technology is the enabler that helps class education to audiences previously unable to
Providing a platform for sharing information, motivating and leverage the value of the content. Vision, creativity, participate. Content that was formerly limited to those
encouraging the building of profound and enduring relations, events marketing and an understanding of local needs able to attend the live event can now be accessed by
are integral to achieving business objectives. Managing these enhance that value. users from around the world. Social media channels
community experiences effectively can however bring an even can be created to help build community around
greater benefit. content before, during and after the event.
16 Building 17
Community

10. Brand Our Partnerships
The ‘Building Understanding and Shaping Communities SmithBucklin
Community’ Model Association Consulting Worldwide partnership with the
Globalization strategy and business planning | Global leading US-based association
content dissemination programmes | Revenues management company providing
diversification | Delegate boosting | Driving sponsorship seamless association and event
management services worldwide
Managing and Engaging Communities Ovation Global DMC,
the DMC Network & the Strategic Partners
Association Management
Worldwide partnership among
Full service management | Membership growth |
leading destination management
Project solutions | Content management
companies (DMCs) increasing our
global destination management
Performance Improvement
offering
Creative reward and incentive programmes |
Sustainable services | Content management
INCON
Worldwide partnership among
Creating Community Experiences leading professional conference
We manage Meetings & Events
organizers (PCOs) and event
and engage communities producers, providing ‘one-stop
GLOBAL LEADERSHIP IN CONFERENCES & EVENTS
Creative events | Meeting and conference planning |
shop’ congress organization and
Incentive travel | Live communications | Learning and content
management worldwide
We understand broadcasting solutions | Strategic meeting management
programmes | Peer-to-peer meetings | Hybrid events &
and shape communities technology solutions
Blue Sky Broadcast
Partnership to offer technology
We create Congress Management
Congress management and technology | Exhibition
solutions for online content
management, education portals and
community experiences management | Learning and content broadcasting solutions | event streaming for association clients
Hybrid meetings
We bring communities LTB
to life Regional partnership with a
leading agency in the field of live
communication based in Casablanca,
MCI helps clients make it happen, globally and consistently, through
a range of integrated, wholly-owned brands and partnerships.
MCI Group : Morocco. Development of MCI’s
creative and technical production offer
the other Brands in Morocco and Algeria to provide a
fully integrated service
Bringing Communities to Life
Destination Management Luc Petit Creation
Expert destination services | Incoming Partnership with Luc Petit, renowned
event organization art director, to enhance MCI’s show
production offering by providing art
Technical & Creative Production direction for live performance
Content technology | Audio-visual
and staging solutions | Media and
Between
communication
Partnership with Between, a Geneva-
Robin Lokerman Event Hospitality based furniture, decoration and fitting
CEO - Institutional Division Freelance and temporary event staff solutions company. From decorative
theming to the creation of the event
Event Management Technology ambiance, Between provides products
Integrated online event management that combine quality and originality
application
18
8 Building
g 19
Community

11. Developing
New Products
We are driven by our conviction to help our clients strengthen their A Selection of New
communities. We constantly reinvent our products and services to address Products for Companies :
changing client needs. Responding to economic, political, social and
Peer-to-Peer Meetings
industry challenges, we innovate to create solutions that help our clients Targeting the right audience and reaching the highest number of
delegates is an element that many companies need in order to
succeed on their path to performance. increase market share for their brands and products. A peer-to-
peer meeting is an innovative way to increase brand awareness by
disseminating information through inter-professional collaboration.
MCI works with clients to create a centrally coordinated
programme of small meetings with moderators and speakers in
A Selection of New Products for Associations : which a select group of peers discuss data and case studies.
Strategic Meeting Management Programmes
Delegate Boosting Driving Sponsorship Organizations today are concerned with increasing efficiency,
Delegate boosting is aimed at attracting participants and Today, exhibition and sponsorship income usually reducing spend and eliminating risk. Corporate budgets continue
expanding an association’s reach in emerging markets. In represents a significant share of overall congress revenue. to face greater levels of scrutiny, making it imperative for event
line with a client’s long term business objectives, MCI helps Building strong relationships with exhibitors and sponsors planners to demonstrate return on investment. MCI works with
association clients define their target audiences, develop is essential and is an ongoing process. MCI works with clients to understand, control and reduce their global meeting
and execute effective local sales strategies and build association clients to identify potential opportunities to spend whilst ensuring a consistent brand experience across
long term partnerships that ultimately increase delegate communicate clear-cut benefits. We help clients prioritize continents for their different audiences.
numbers and return on investment. their needs by carrying out assessments and creating
customized sponsorship packages to help increase Best Practice Meeting
Diversifying Revenues sponsor investments. Public agencies, NGOs and corporations have begun exploring
Diversifying an association’s income streams helps ensure its and implementing best practices in their organizations. Best
stability and sustainability. Identifying opportunities to invest Content Management practice meetings give experts from a variety of backgrounds and
in new initiatives, programmes and member services, MCI MCI has teamed up with Blue Sky Broadcast, a provider experiences a platform to share knowledge and ideas with their
experts help associations build a secure future whilst staying of technology solutions for online content management, peers. MCI works alongside clients to establish meeting and event
relevant for their members. Helping build connections with education portals and event streaming, to offer the platforms to disseminate their common content and best practices.
potential members, MCI works with clients to better engage worldwide association community a fully integrated
their community from board members to leaders and partners. digital education service. As a result, associations can Show Production
leverage their conference content and extend its lifecycle, Building community around an immersive brand experience is
Congress Management Technology maximizing revenue and outreach by creating spin-off hugely important for the brand to be successful. MCI has partnered
Organizing large scale conferences has become more services or adapting it for regional markets. Tailored global Ajay Bhojwani with renowned artistic director Luc Petit, to produce shows that
Director -
and more complex. Event planners have to manage every content sharing solutions work for clients regardless of the Lindsay Seth are original concepts, combining a passionate mix of poetry,
Institutional Division
audience location, language or learning requirements. Director Strategic Meetings
aspect of an event whilst minimizing costs and maximizing Management Programmes art, performance and technology. Each creation is specifically
return on investment. To help planners achieve these goals, designed for the client according to their goals, expectations and
MCI has created B-Com, an online platform that covers all budget. MCI Creation manages all aspects of creative direction
operational requirements related to an event life cycle, from and delivery of a show that helps break down barriers and create
project management to reporting and statistics. an emotional connection with an audience, enhancing their
experience and intensifying key messages.
20 Building 21
Community

12. MCI Leadership
Positions
Prominently positioned in Idoia Rodés Torróntegui Frankie Gao Sébastien Tondeur Philippe Fournier Aoife Delaney
Chief Operating Officer (Europe), MCI Managing Director China, Chief Executive Officer, MCI President of MCI in France Director of Global Sales,
many of the industry’s key Vice President of the Belgian MCI Shanghai International Chairman-Elect President of the International Ovation Global DMC
Association of Professional Board Director, ICCA China of Meeting Professionals Association of Professional Society of Incentive Travel
associations, MCI leaders Conference Organizers (BAPCO) Committee (Mainland) Planning International (MPI) 2010-11 Congress Organizers (IAPCO) Executives (SITE) Board Member
Group for 2012-14
help drive dialogue,
“BAPCO is the Belgian Association “ICCA is an association of specialists “MPI was founded in 1972 on “Education is in IAPCO’s DNA and “SITE is a global network of meetings
promote knowledge and of Professional Conference in organizing and managing the belief that meeting and event we have been providing high level and events professionals dedicated
generate innovation. At the Organizers, a not-for-profit international meetings and events, planners serve a critical role in the training seminars for our industry to delivering business results. The
association representing its members comprising over 900 member success of organizations. MPI is since 1968 in many regions of network of SITE professionals brings
forefront of the latest in institutional, legal, ethical and companies and organizations in committed to giving its members the world. Our flagship event is best-in-class solutions, insights and
association matters. BAPCO’s 87 countries worldwide. Being the very best in professional the Annual Seminar in Wolfsberg global connections to maximize the
trends and developments mission is to support initiatives part of ICCA means access to a development opportunities, insight (Switzerland) where, for the last 40 business impact of motivational
which aspire to improve the senior and truly global networking into business trends and access to years, over 3,000 attendees have experiences regardless of client
in the industry, MCI helps status of Professional Conference platform representing all sectors of a vibrant industry community. The gathered for training. The educational industry, region or culture. SITE
Organizers in Belgium and defend the meetings industry. This supports latest research on the business programme is designed by the serves as the source of expertise,
clients understand the their interests, not only with regard and facilitates MCI’s global-local value of meetings, corporate social members of our Training Academy knowledge and personal connections
to their mutual relations, but also approach. ICCA's added value is responsibility (CSR) and strategic who are selected by the Council that catapult and sustain professional
complex market offer, with other organizations and towards its unique and robust education meetings management (SMMP) of IAPCO for their knowledge, growth, and help build the value
translating it into solutions their clients. BAPCO represents programme, tailor-made for the are examples of areas to which experience and expertise in our of extraordinary motivational
a platform for knowledge-sharing meetings and events industry.” MPI makes a difference. Many MCI industry. Sharing their knowledge experiences worldwide. In particular,
that create tangible results. and developing best practice in leaders play an active role in MPI and insight on the latest trends, they the SITE Young Leaders programme
a trustworthy and transparent and regularly share the knowledge help unmask the future for PCOs and is a fantastic platform that fosters the
environment.” this brings them with their teams and other stakeholders of the meetings education and development of young
clients.” and exhibitions industry.” people starting their careers in the
meetings, events and incentive travel
industry.’’
www.iccaworld.com
www.bapco.be
www.mpiweb.org www.iapco.org
www.siteglobal.com
22 Building 23
Community

13. Dreaming
the Future
24 www.mci-group.com/csrvision
www.mci-group.com/insidemci

14. Dreaming the Future People and Culture
The cornerstone of MCI’s value proposition People and culture are at the heart of our strategy.
is the strength of our convictions. We believe As such, we cherish our richly diverse MCI employees
in the spirit of winning ; of challenging the as our most precious resource.
status quo and never being complacent.
We constantly create and develop to help our clients win. With By supporting talent via internal processes that encourage growth, development and ensure
quality as a quest we evolve and innovate, pushing the boundaries safety, we commit to the advancement and wellbeing of each individual. Believing in the
of our systems and procedures. Technology is core to the MCI way importance of a strong community, we promote opportunities for collaboration and fun,
of delivering on time and on budget. Collaboration and co-creation upholding an open and respectful working environment. Promoting accountability and engaging
are fundamental to our client approach and the power of trust is with communities beyond our own, we are dedicated to securing the sustainability of our
central to this, forming the basis of all of our relationships with industry and encouraging environmental awareness.
clients, stakeholders and our own MCI teams.
Our commitment to ‘making it happen’ for our clients starts with
our own teams and each individual therein. We recognize the
Some of our 1200+ talents’ dreams*
importance of personal growth and achievement. We encourage
all MCI talent to reach for the stars and follow their dreams ; both
personally and professionally. To honour this, MCI has declared an
Take a diving trip
annual company “Dream Day” as a day for all employees to reflect,
be inspired, plan and take action to grow and pursue their own Learn a new language
path to performance. The MCI Dream Day marks the anniversary
Climb the Mont-Blanc
of the foundation of MCI in 1987. The dream that we had then
and still have today extends far beyond MCI itself to our industry, Fall in love
driving thought and action to help shape its future and ensure its Get married and start a family
sustainability.
Swim 2km daily
Compose my own music
Take a loved one to New York
Exhibit my paintings
Ride an elephant
See the moonbow over the Victoria falls
Run the woman’s half marathon
Get fit and healthy
Own a home
Sébastien Tondeur
Chief Executive Officer
Joëlle Zumwald
Vice President
People & Culture
Sponsor children’s education
*These dreams were collected from MCI talents’ dream wall, created during a workshop at the annual
company meeting in December 2011. In the session, participants were encouraged to reflect upon spiritual,
social, recreational, professional, health and family aspects of their lives.
26 Dreaming 27
the Future