1. The Top 10 LMS training secrets for nonprofit revenue generation and knowledge transfer success. Twitter: #11ntcsecrets Tammy Carr Kass Aiken Dave Keimig

2. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT Text <#11ntcsecrets > to 69866. ONLINE Use <#11ntcsecrets > at http://nten.org/ntc/eval Session Evaluations Powered By:

3. 3 Welcome NTEN Members March 18th, 2011 10:30 – 12:00 Session Top 10 LMS Training Secrets for Nonprofit revenue generation and knowledge transfer success!

4. Session Overview Our goal today is to share with you how we’ve been able to help other nonprofit organizations as well as major corporations turn their initial and ongoing expense of creating an eLearning environment, into a revenue generating machine. Our talking points will cover three important areas that remain consistent in how the eLogic eSSential LMS will allow you to: Reduce training and travel expenses Generate sales or create a profit center for your organization Improve productivity and increase competency 4

5. eLogic Learning Company Overview Founded in 2001 and celebrating our 10th Anniversary of continuous service in the Learning Management industry, we have gained the reputation of offering the highest level of customer service & a solid knowledgebase of successful client implementations. Market proven best of breed LMS Product, industry recognized Robust Functionality Set, SCORM Certified LMS Learning Solutions (content development, strategy, consulting) Chief Learning Officer on staff Premier client list-Over 4 million users Customer Service Orientated - Client for life partnership Company Philosophy: Everyone Matters....Everything Matters....Every time 5

6. Community Involvement 6

7. Nonprofit clients we serve 7

8. What we do! eLogic Learning is a low cost Learning Solutions provider that support our clients learning objectives. Our best of breed Learning Management System is a powerful business management tool that can provide you with an organizational dashboard to help you effectively monitor and manage your ability to transfer knowledge and promote optimal learning throughout your nonprofit organization. Our solutions mirror our clients organizational flow to distribute appropriate content, including Computer Based Training (CBT), Instructor Led Training (ILT) and regulatory and certification requirements, to the right people where and when it's needed. Then we measure the effectiveness through assessments and other quantifiable reporting metrics. The courses, classes and tutorials that fill an LMS — its content is one of the major differentiators that separates the eLogic team from the rest of the field of providers and comes together three ways: it can be bought off-the-shelf, adapted from materials you already have or custom developed from scratch specifically for you. As the eLearning authority, eLogic is expert at analyzing, selecting and developing content. We can provide you a complete courseware library for your long-and short-term needs in a way that is timely and cost efficient. Learning Strategy and Consultation services are a rewarding partnership with eLogic Learning that drives your LMS to success. The implementation of the LMS within an organization is the first step and a major paradigm shift in an organizations training delivery in which many of today’s businesses are not prepared to handle on their own. The eLogic team can provide expertise and direction to assist you in creating an eLearning culture and develop learning milestones to allow you to scale your training at your own pace. 8

9. Develop and use the eSSential platform as your own branded university. Turn tough economic times into opportunity for your nonprofit organization Promote your nonprofits name and your logo proudly, showing it everywhere throughout your platform From the log in page to all the courses you develop you can promote your brand and build a culture of learning on a consistent basis Here’s an example of a nonprofits branding when someone logs in to their University! 1 9

10. Determine the metrics and goals for your staff ‘s complianceto on-line learning. Easily manage and monitor learning and share with everyone, as an ongoing “barometer” of your organizations success and commitment to improve compliance and increase the hours of education you provide Our platform illustrating a staff members training and level. It shows a learning path with a compliancy courses, code of ethics, assigned to the staff member. Providing a practical resource for your learning initiatives 2

11. Educate volunteers on specific program guidelines to enhance the understanding of their role and importance to the program.Improving competency and skill base of the volunteers. Enhance the satisfaction of your volunteer teams while increasing their “reason to visit” your nonprofit university. With an on-line learning offering that includes outsourced education much like a reseller, for customer education to improve the volunteers satisfaction with the on-line training and increasing revenues as a result. Provide courses for businesses to understand your programs and products as well as customers, so it gives them a way to get educated on what they need to know about your products and services 3 11

12. Provide professional advocate training to help advance theskills of the individuals that advance your nonprofit organization. 12 Guarantee they know what to say when communicating with a lawmaker or congressman for maximized results in their lobbying for the “cause” Teaching them how to be an effective advocate. As you know some people are naturals and some need a little coaching in this area. They may need to wear a suit to present in certain circumstances . In others a pair of overalls may be more appropriate, they need to understand their audience How to appropriately craft a letter to a member of congress or a senator. Things such as how to address them: “The Honorable Robert Jones” Telling the story Championing the cause – educating the public Building profitable local corporate sponsorships in today’s economy 4

13. Reduce operational expenses by converting existing brochures, DVDs, manuals, PowerPoint presentations, webinars, podcasts and teleconferences into branded eLearning courses, eBooks and on-line videos that can be used 24/7/365 Establish a realistic goal to reduce your expenses by expanding your on-line offerings to maximize your ROI. Erase your worries that everyone you need to train or have in compliance are, by making them current or certified by being able to forward updates to existing users. When a law or court ruling takes effect, you can add the new ruling or standards that you put out for your agency into the eLearning course and know that your materials are up to date and available to your intended audience. Maximize your training efficiencies so no longer do you have materials, that once printed or manufactured become out dated. Time and money will be saved by updates that can be made in real-time. 13 5

14. Develop your platform as 508 compliant as well as disability friendlyto enhance the learning experience for ALL of your audiences. The eSSential Platform has been independently audited for access ability and user ability for all learners. Remove liability and solve access ability problems and resolve access to materials issues. This way you don’t make the mistake of sending a visually impaired person a PDF for example. Systemizes your training for online or instructor led events. Removes the challenge of unintended consequences or an upset employee who may discount the importance of sending someone their materials in Braille for an instructor led event in advance for example! Avoid litigation. Attendee can advise instructor in advance the need for their materials in Braille or any special needs Requirements. 14 6

15. Have professionally designed custom built courses fundedby corporate supporters and sponsors of your nonprofit. Expand your library with interactive and engaging eLearning courses which produce maximum educational results for your targeted audiences. Give local and national companies a good reason to partner or sponsor your nonprofit cause. Companies today are looking for low cost ways to promote their company image or brand. By educating them on sponsoring the development of a custom courses that will get their name recognized for a good cause, is very attractive to corporate America. A course for board members called "Board Member Fiduciary Duties” sponsored by Bank of America or Merrill Lynch since they are a financial/investment institutions for example. An example: Bonefish Grill & Southern Wine and Spirits developed a course together for their wait and bar staff to learn more about wine, increasing the average total of a check. As a result of their eLearning course, Bonefish increased wine sales, while Southern Wine and Spirits increased their case of wine sales significantly 15 7

16. Expand your learner base and increase your revenues by offering smaller and partner organizations access to your learning platform Collaborate and promote community building for many of the same causes by offering smaller nonprofits or chapters members in your area who couldn’t afford their own university platform, the opportunity to gain valuable learning at a fraction of the cost by providing learning modules through your ecommerce portal. You could set them up as a specific division and create a learning path, enabling their staff to take courses for a small monthly licensing fee. Establish a personal development library of courses that you can charge a minimal fee per course. 16 8

17. Expand your user base and increase revenue by offering professionals, businesses and their families use of your platform. Allow medical professionals, Lawyers and advocates who all need continuing education or certifications to take educational courses through your ecommerce portal, which will keep them up to date on your cause, laws etc. Whether it relates to disability or another special need this is a great way for you to allow professional practices to educate their staff members on specific issues and mitigate their liability. Doctor’s or Attorney’s can pay as needed for courses for their employees You can develop state emergency management awareness information in a fully accessible platform on how to evacuate special needs individuals for any situation; such as a white out or hurricane etc. Some nonprofits work with local universities to get their courses accredited and can charge and certify that they completed the course for their professional needs. 17 9

18. Utilizing your knowledge within your nonprofit organization of the skills and service needs of your organizations mission you can develop courses such as disability & sensitivity training, targeted for the community Police, Fire Fighters, Doctors and Lawyers Much education is needed for first responders and professionals who deal with special needs individuals on how to communicate and work with them in a critical situation. You can develop a course to assist these professionals on disability and sensitivity training, which provides a great resource for the communities you serve. Creating a profit center for your nonprofit as you can charge the agencies for taking the courses through your nonprofit University. Recover your development costs while building awareness of your organization and improving the community awareness and service to your organizations recipients. 18 10

19. Thank You! Questions? 19