MindShift Interactive's social media research team, MindShift Metrics releases their recent report on Lake Fashion Week 2014 as LFW forays into Digital with innovations and benchmarks like never before. Read through the report to get an understanding of how Events can leverage social media and the integration of influencers that impacts a brand further.

1. Social Media
Trends !
2014!

2. Lakme Fashion Week!
!
Summer/Resort !
March 12th -16th 2014
Venue: Grand Hyatt, Mumbai!

3. Highlights
15,370 !
Mentions
102 !
Designers
INNOVATIONS! Trendsetters
**Data
tracked
+ll
19th
March’
14

4. Sponsors!

5. SOCIAL MEDIA
PLATFORM ANALYSIs!
Social
Media
Conversa+ons
were
led
by
Facebook
&
Twi@er

6. Manish
Malhotra
573
Men-ons
# 1!
Ken
Fernandes
482
Men-ons
# 2!
Rajesh
Pratap
S
344
Men-ons
# 3! # 4! # 5!
# 6! # 7! # 8! # 9! # 10!
Anita
Dongre
288
Men-ons
Shehla
Khan
332
Men-ons
Neeta
Lulla
307
Men-ons
Top 10 spoken Designers!
Anushree
Reddy
231
Men-ons
Mandira
Bedi
207
Men-ons
Tarun
Tahiliani
203
Men-ons
Paras-­‐Sonam
Modi
224
Men-ons

7. Kareena
Kapoor
720
Men-ons
# 1!
Priyanka
Chopra
602
Men-ons
# 2!
Sonakshi
Sinha
440
Men-ons
# 3! # 4! # 5!
# 6! # 7! # 8! # 9! # 10!
Kangana
Ranaut
299
Men-ons
Sunny
Leone
415
Men-ons
Nargis
Fakhri
382
Men-ons
Top 10 SPOKEN CELEBRITIES!
Jacqueline
Fernandez
281
Men-ons
Kalki
Koechlin
190
Men-ons
Lisa
Haydon
174
Men-ons
Gauhar
Khan
236
Men-ons

8. Top
mentioned
trends!
#1 – BridaL!
#2 – PASTELS!
#3 – INDo-
WESTERN!
#4 – Silhouettes!
#5 –
FLORALS!
#6 –
METALLICS
& shimmer!
#7 –
EMBROIDERY &
Drapes!

9. 1
2
3
Brands! Mentions!
Lakme! 86.1%!
JABONG.COM! 7.4%!
Grand Hyatt! 1.9%!
Baggit! 1.4%!
INIFD! 0.6%!
Love From India! 0.5%!
Reliance Trends! 0.5%!
IMG Reliance! 0.3%!
Nokia! 0.3%!
Stoli! 0.2%!
VU! 0.2%!
DHL! 0.2%!
Reliance Jewels! 0.2%!
Global
Advertisers! 0.0%!
Typhoo! 0.0%!
Miller! 0.0%!
Sponsors/Partners!

10. Source! Author Impact!
MissMalini (Twitter &
BLOGS)!
10!
Pinkvilla! 10!
Highheelconfidential! 10!
Indianexpress.com! 10!
Businessofcinema.com! 10!
Jabong! 8.75!
Rajpablo! 8.22!
DonyaPatel! 8.16!
MovieTalkies (Twitter)! 7.87!
HHCGuiltFree (Twitter)! 7.68!
Top Sources!
Author
Impact:
Ranks
the
Publisher/
Blogger
of
the
Ar+cle
across
channels

11. SOCIAL MEDIA AUDIT!

12. Impact!
• Facebook Fan Growth: 1,40,033!
• Twitter Follower Growth:1831!
• Twitter Reach: 60,20,000!
• Instagram Reach: 2,06,119!
• YouTube Views Increase: 84,000!
• Google+ Interactions: 5,319!

13. Fans:
439068
Own
Posts:
559
Interac-ons:
1,62,222
Growth
Rate:
47.43
Engagement
Rate:
12.27
Interac-on
Rate:
0.07
Key Metrics: Facebook!
Facebook
dominated
the
Social
Media
Presence
with
a
growth
rate
of
approximately
47%
&
1
Lakh+
Interac+ons

14. Fans:
03/03
2,99,035
Fans:
03/24
4,39,068
LFW’s FAN PAGE Witnessed an increase of
140,033 Fan Base within 20 days!
Approx
32%
of
the
Fanbase
was
Invested
in,
during
the
Event

15. Top Posts!
Likes – 8735!
Comments – 105!
Shares - 140!
Likes – 3873!
Comments – 76 !
Shares - 24!
Likes – 3817!
Comments – 82 !
Shares - 95!
Likes – 2848!
Comments – 43!
Shares - 12!

16. Key Metrics: Twitter!

17. Followers:
03/03
20,253
Fans:
03/24
22,084
LFW’s Twitter handle achieved a spike of
1,831 Followers within 20 days!
Approx
8%
of
the
Follower
base
increased
during
the
Event

18. Innovation - Twitter Mirror at LFW!
427 Tweets – EXCLUSIVE PICTURES TWEETED LIVE!

19. • 709 Videos Uploaded!
• 8,46,855 Video Views!
• 2971 Subscribers!
Key Metrics: YouTube!

20. Views:
03/03
760,803
Views:
03/24
849,170
Received a spike of 84K Views in just 20 days!

21. Key Metrics: Instagram!

22. TOP
POSTS!
1st year of using
the platform
proved to be
highly
successful

23. +1s:!
4,560!
Comments:!
399!
Reshares:!
360!
473,412 !
Followers!
397 !
Posts!
Key Metrics: Google+!

24. Hanging Out at Lakme
Fashion Week!
13
Hangouts
were
done
in
associa+on
with
Miss
Malini
and
cross
promoted
via
Google+
and
YouTube

25. MindShift Insights!
• Innovation was the keyword at Lakme Fashion Week
2014 with concepts like Twitter Mirror, Digital Wall on
Website & Exclusive Hangouts
• Facebook was leveraged to create the pre-event buzz
and showcase collections to a larger audience
• Twitter bridged the gap between Influencers and the
Target audience of the event
• Tie-ups & Associations helped leverage a higher reach
on Social Media
!

26. MindShift Insights!
• Instagram made an entry and was a hit amongst the
audience
• YouTube & Google+ Hangouts were leveraged for
designer profiling and engagement with the fans of
designers
• Social Media Influence of Designers and the show
stoppers impacted various collections, leading to
online buzz for the event

27. MindShift Scorecard©
!
Criteria! particulars! RATING!
1! Social Media Presence! 5 Platforms! 5!
2! Social Media Volume! 15370
Conversations*!
1!
3! Social Media Interactions! 168692
Interactions*!
4!
4! Social Media Innovations! 3 Innovations! 3!
5! Campaign Impact! 6.02 Million*! 6!
TOTAL Score! 19/30!

28. Research Methodology!
• Data as of March 19, 2014 has been taken for the web mentions
analysis
• Analysis & Insights are based on the stats shared in the presentation
• Mentions from 145 sources were tracked
• Tools used for this Research Report: Webfluenz, Keyhole &
MindShift Metrics Scorecard
©
“Insightful Digital Outreach assures an
innovative & sustained engagement.”

29. Giving you logic & trackability for everything
MindShift Metrics

30. Have feedback for us on the Report?
Would you like us to study your brand
and the impact social media can have on
it?
Get in touch:
Arashdeep Sandhu
Research Head – MindShift Metrics
arashdeep@mindshiftinteractive.com
Neha Puri
Sr. Manager – MindShift Metrics
neha@mindshiftinteractive.com
www.mindshiftinteractive.com