Mira Wooten, Solutions Manager at the 280 Group, and Sandra Clark, LinkedIn Coach and Trainer, present their top 10 tips for Product Management/Marketing LinkedIn Profiles. Whether you're looking for a new job, colleagues to network with, or candidates to join your team, your LinkedIn profile is the first stop.

1. © 2016 280 Group LLC.
TOP 10 TIPS FOR ROCKIN’ YOUR
LINKEDIN PROFILE
LinkedIn Profiles for Results

2. © 2016 280 Group LLC. 2
Solutions Manager
mira@280group.com
Mira Wooten
280 Group Overview

3. © 2016 280 Group LLC. 3
We help companies and
individuals do GREAT Product
Management and Product
Marketing using our Optimal
Product Process™ framework.
Mission
Download the report: go.280group.com/challenges-aipmm

4. © 2016 280 Group LLC. 4
Individual PM/PMM Growth Path
Interested in PM
Brand New PM
Product Manager
(1-5 Years)
Senior Product
Manager (5+ Years)
PM Executives
and Managers
Intro to PM™
Optimal Product
Management and
Product Marketing™
Optimal Product
Management and
Product Marketing™
Optimal Product
Management and
Product Marketing™
Optimal Product
Management and
Product Marketing™
Agile Excellence
for PMs and PO’s™
Agile Excellence
for PMs and PO’s™
People Skills for
Product Managers™
People Skills for
Product Managers™
Certified PM Prep
Course and Exam™
Certified PMM Prep
Course and Exam™
Leadership for
Product Managers™
Leadership for
Product Managers™
Leadership for
Product Managers™
Certificate of Completion
WSFuchsia
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WSFuchsia
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WSFuchsia
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WSFuchsia
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WSFuchsia
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Advanced AIPMM
Worldwide Standard
Certification Credential
Also Available as Self-
Study Online Courses
TRAINING
COURSES

5. © 2016 280 Group LLC. 5
Individual PM/PMM Growth Path (con’t)
Interested in PM
Brand New PM
Product Manager
(1-5 Years)
Senior Product
Manager (5+ Years)
PM Executives
and Managers
TEMPLATES PM Office™ PM Office™ PM Office™ PM Office™
BOOKS 280 Group Press Series 280 Group Press Series 280 Group Press Series 280 Group Press Series
COACHING Individual Coaching Individual Coaching Individual Coaching Individual Coaching
INDIVIDUAL
ASSESSMENTS
Individual Assessment Individual Assessment Individual Assessment Individual Assessment
CORPORATE
ASSESSMENT
Group or Company-
Wide Assessment
CONSULTING Help with Projects Help with Projects Help with Projects Help with Projects
CONTRACTORS
Interim Product
Managers
Interim Product
Managers
Interim Product
Managers
Interim Product
Managers
Just released - Product Management for
Dummies!

6. © 2016 280 Group LLC. 6
• Optimal Product Process™
• Complete Solution
• Customized for You
• Result: Fully Optimized
Product Management
Uniquely Qualified to Help Your Company
280 Group Overview

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LinkedIn Coach and Trainer
http://www.linkedin.com/in/sandraaclark
25 years experience at the
University of California Extension
providing training to
Silicon Valley Businesses
Provides LinkedIn training and coaching
services to companies and individuals
and has taught and coached hundreds
of people
Sandra Clark

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About LinkedIn Mentoring
Coaching for busy professionals who understand they
need to have a polished online presence but don’t have
the time to figure it out alone

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Agenda
• Top 10 Tips
• Q&A
• Drawing

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Poll – Rate Your Profile 1 - Low, 5 - High

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Don’t Do It!
No LinkedIn profile at all

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Why Should You Care?
Clients/co-
workers
check you
out
Potential
employees
will check
you out
Potential
Job leads
Build
relationships

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467M users world
wide
LinkedIn – the Business-Oriented Network

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128M in the US
LinkedIn – the Business-Oriented Network

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By the numbers
2 new users per second

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By the numbers
25% log in daily

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LinkedIn Connections
>500
The size of your network matters:
<100
5%
95%

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Profile Picture
Tip #1 – Your photo matters

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What is a good photo?

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What is a Bad Photo?
Download the report: go.280group.com/challenges-aipmm

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Formula for LinkedIn Success
Maximum
visibility &
high SEO
ranking

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People Want to Connect with You!

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You have control

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Components
of a
Profile
Photo
Professional
Headline
Summary
Job
History
Education
Skills
Groups
Connections!

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Tip #2 Your Headline is Your Future
Your tag line quickly identifies your area(s) of Expertise (3-5 seconds!)

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Sample Headlines
• Product Management Leader
• SMB Product Marketing
• EdTech Product Management
• Agile Evangelizer

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Tip # 3 Your Summary is Your Story to Tell
• Why you? What’s Your Story?
• Introduction and Elevator Pitch
• Results you deliver
• Your call to action
• Contact Information

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New – Think like a Tweet!
► I specialize in "social media for the socially
reluctant." I'll help you transform your LinkedIn
profile to get the results you want. Contact me to
discuss how I can help you shine on LinkedIn.✉
sandra@linkedInmentoring.com

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New – Current job visibility

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Tip # 4 Experience is Not Your Resume
Download the report: go.280group.com/challenges-aipmm
• Focus on what you’re
taking forward
• What tasks did you do?
• What impact did you
have?
x

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Tip # 5 Paint the Picture of Your Experience
Download the report: go.280group.com/challenges-aipmm
• Worked on vs Owned a
product
• Attended vs Presented
at Tradeshows
• Created a 3-year
Product Road Map

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Tip # 6 Get Specific
• Not Specific
– Responsible for website content
– Responsible for roadmap
• Specific
– Wrote thought leadership blog
– Managed and launched 6 products

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Tip # 7 Use Data to Support Facts
• Reduced time to market – by how much?
• Managed PMs – how many?
• Responsible for P&L – how much?
• Designed and implemented product
roadmap for $2M Partner Platform

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Tip # 8 Highlight Your Leadership
• Hired and Managed 14 Product Managers
• Lead cross-functional teams for 5
releases
• Presented 5-year Roadmap to Board

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Tip # 9 Flaunt Yourself
• Share your interests
• Post your certifications
• Post published articles or patents

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Tip # 10 Grow Your Network
• Join Product Management
Groups
• Connect with Colleagues
and Clients
• Follow people and
companies

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Join Product Management LI Groups
• 280 Group – 37,500
• AIPMM – 4,300

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Join Your Local Product Camps
• ProductCamp
• ProductCamp Atlanta
• ProductCamp Boston
• ProductCamp Portland
• ProductCamp San Diego
• ProductCamp Austin
• ProductCamp Nashville
• ProductCamp Cincinnati
• ProductCamp Iowa
• ProductCamp San Francisco
• ProductCamp Utah
• ProductCamp Montreal
• ProductCamp Sydney
• ProductCamp Atlantic
• ProductCamp Dublin
• ProductCamp Berlin
• ProductCamp Amsterdam
• ProductCamp RTP

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Opportunities
Receive a free LinkedIn checklist
Complimentary 30 minute Discovery Session
http://linkedinmentoring.com/

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Download Your Copy At: http://280.gr/challenges-pm
What are your challenges?
- Most comprehensive PM
survey every conducted
- 850 PM professionals
- Compare your team and
company to others

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Are there any…