Social Currency and Buy In for Cardiff SEO
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Social Currency and Buy In for Cardiff SEO
- 3. ‘The one with the hats?’ #NotAnSEO
- 6. SEO and Social Media Like brows, sisters not twins
- 7. Broadcast Engagement Advocacy Progression of Social
- 8. Is advocacy getting more difficult?
- 9. Is social getting more private?
- 12. Echo chamber Free Speech Search changes (?)
- 14. Why do people talk? How does your content reflect on your audience?
- 16. Negative Social Currency • Stupid Irritating • Controversial Embarrassing • Stressed-out Corporate Positive Social Currency • Successful Funny • Happy Supportive • Educated Sensitive • Inspired Enlightened
- 17. Like and Share
- 18. Be audacious
- 23. Watch out for: Slack Instagram Snapchat Facebook for work Webinars Podcasts
- 24. @Miranda_Bisho
Editor's Notes
- Hi everyone, I’m Miranda and I thought I’d look at social currency and buy in
- Re:Program
- Ignite
- SEO to me is a bit like my toaster – I know that it heats up bread and makes it into toast but I don’t really feel the need to take a knife, poke around and see how it works. So I see SEO as linked to social media, and similar in someways, but certainly not one and the same. So I’ve spent five minutes telling you that I don’t do SEO, so what am I going to talk about? I thought what I’d focus on today Is getting away from all of the noise on social media, and starting to think about how to stop being average at it. At the end of the day you guys will all have a pretty solid knowledge of social media so I thought I’d look at a couple of interesting ideas about the future of social and the reasons people might advocate you online so that you can have a really positive and concerted impact on site visits and length and all of that kind of stuff.
- So starting off with social, at least when I started it was very salesey in how we used it. I used to use Facebook to promote nightclub events and that was my first graduate job. We used to make fake profiles on social media and then we’d add friends who were the right age to be freshers in the Cardiff area and we’d message them all with the latest deals. Because it was early days social Facebook still allowed you to do that without much trouble and we harnessed a massive active rep network using facebook who would earn about 50p on each ticket they sold using their unique links – kind of like a mini affiliate network. As time went on and social progressed we realised it was much more about how often we’d get comments, re-posts of our images and conversations around us, so we got photographers to every single one of our events and splashed our branding all over the pictures so that people would tag themselves with our brand. Advocacy had naturally been built in to these two models to be honest so we weren’t necessarily ever particularly worried about that, what we did do instead is aim higher with advocacy – by getting celebrity appearances at the club that made a lot of buzz, but we’d also film them there, we’d film them on their way to the club saying that they couldn’t wait to party with us and it worked really well.
- And whilst all of those things are still going on – and there are still areas of the social media market that are massively untapped – people my mums age for example, I’m actually getting to the point where I very very rarely advocate anyone on social media. And I started wondering if that’s weird? Or is it just that I work in social so I’m very picky? Harder to track, harder to gain and more private
- Let’s think about it, twitter is really slowing down, vine has been dropped, I personally don’t think periscope is the big game changer that lots of people thought, and I also couldn’t give less of a crap about most people’s live video either. And I though about how my own use of social was changing. I use IG way more than I used to, snapchat to send one to one messages, and I use
- I don’t text anyone anymore, one of my clients thought I was dead the other day because she text me on the weekend and I didn’t reply – IT WAS A WEEKEND If I want to share something with someone it’s usually in a private message, in a whats app group or in person.
- The second one is ‘why people don’t buy design’
- The second one is ‘why people don’t buy design’
- The second one is ‘why people don’t buy design’
- Hands eyes teeth - VIDEO Guest blogs Interviews - advocacy
- Use Facebook groups – heavily moderated and really structured so you actually get people who buy in to what they group says and contribute to threads etc Think about the use of on-site forums – it seems really old fashioned but if you can keep people on site for longer then all the better. Online membership programs are a massively growing market – they are something that really engage people and all site on site or link heavily with facebook groups too.
- Retargeting