HYUNDAI MOTOR INDAI Litd profile product export awards ranking etc

1. new thinking new possibilities
Hyundai Motor India Ltd
PRESENTED BY
MISAB P.T

2. Profile of Hyundai
Industry: Automotive
Headquarter: Sriperumbudur,Kanchipuram
district, Tamil Nadu, India
Key People: Mr. Bo Shin Seo (MD)
Products: Automobiles
Parent: Hyundai Motor Company
Website: www.hyundai.co.in
wholly owned subsidiary of hyundai motors company

3. Name & Logo
The name Hyundai was chosen for its
meaning which in English translates to
“modern”.
The Hyundai logo, a slanted and stylized 'H',
symbolizes the company shaking-hands
with its customers.

4. Chung Ju-Yung

5. HYUNDAI VISION

6. Car Density:
Only 13 cars per 1000 people • 60% of the PV market is Hatchback segment •
Consumers are informed and they are value driven • Huge growth potential
for HMIL
Social Factors
• Emerging markets are slowing • the number of first time buyers of HMC is huge
•Rapid urbanization – increase in Rural demand • Existing distribution channels
and service networks• Preference for small and compact cars. They are socially
acceptable even amongst the well off • Preference for fuel efficient cars with low
running costs.
Task Environment
Large and growing domestic auto market • Competition is huge in this segment
– 12 brands are competing against each other in the hatchback segment • HMIL
has market share of 48% of the total exports of PV from India.

7. Innovation
• Gives good quality cars to Customers
• Vehicles are certified by Hyundai Engineers using 147 check points
• aggressive investment in advertisement and sponsorships
• No compromise on quality
• Human centric, eco-friendly technologies and services.
Brand Positioning
• High brand equity
• HML has become an Indian brand due to its long time presence in the Indian market
• Perceived as value for money vehicle
• India is a cricket crazy nation so tie ups with ICC is the best possible marketing strategy.
Company Culture & Values
• Management philosophy
•Realization of Possibilities
•Unlimited sense of Responsibility , Respect for Mankind
• Core Values – Customer, Challenge, Collaboration, People, Global
• Frequent change in management not good for the organization
• Car sales dropped in July 2012 when the sales and marketing head resigned

8. Passenger Car Sales in march
44.24%
6.97% 19.21%
13.88%
5.11%
10.88%
2013
Maruti
HYUNDAI
Mahindra
Honda
Tata
Others

9. First Car 1998-01
PRODUCT LINE
“ Hyundai Santro was a runaway success.
By which HMIL became the second largest automobile
manufacturer and the largest automobile exporter in
India”

10. PRODUCT LINE
CONTI..
Marketing Strategies for Santro
 Positioning and Targeting
 Targeted the B segment
 Small car with many additional features and low prices
 Marketing Mix
 Pricing based on consumer perceptions
 3 versions of product with additional features
 Elaborated process to select dealers and place of sale
 Promotion done by Media Advertisements by celebrities like
SRK

11. MODELS MANUFACTURED IN INDIA
1.Hyundai Eon (Launched 2011)
2.Hyundai Santro Xing (Launched 2003)
3.Hyundai Next Gen i10 (Launched 2010)
4.Hyundai Grand i10 (Launched 2013)
5.Hyundai Xcent (Launched 2014)
6.Hyundai Elite i20 (Launched 2014)
7.Hyundai Fluidic Verna (Launched 2011)
8.Hyundai Neo Fluidic Elantra (Launched 2010)
MODELS IMPORTED
1.Hyundai Sonata (Launched 2012)
2.Hyundai Santa Fe Third Generation- 2014
Hyundai
Eon
Hyundai i10
Hyundai
Santro Xing
Hyundai i20
Hyundai
Grand i10
SMALL SEGMENT
Hyundai
Accent
5-CARS IN
2-MID SIZE CARS
Hyundai
Verna
Hyundai
Elantra
Hyundai
Sonata
Hyundai
Santa Fe
3- LUXURY
MODELS
PRODUCT LINE CONTI..

12. PRICING BY HYUNDAI
Pricing Strategy:
-Price of regular has been standardized across all the models,
and is the first step towards standardized service cost.
-Final aspect of the strategy is to increase the average selling
price of Hyundai cars all over India by introducing more premium
and higher end products.
Non- Pricing Strategy:
-Educate the customer about Hyundai building a corporate
image
-Create hype and expectation about the cars
-Explain the virtues of its products
-To ensure that Indian customers develop a positive association
with Korean car makers.

13. PRICING STRATEGY
hyundai-grand-i10
Rs. 4.52 - Rs. 6.75 lakhs
hyundai-xcent-
Rs. 4.87 - Rs. 7.8 lakhs
Hyundai Santro
Rs. 3.13 - Rs. 4.35 lakhs
PRICING
SMALL
SEGMENT CARS

14. Hyundai-neo-fluidic-elantra
Rs. 13.35 - Rs. 17.02 lakhs
PRICING CONTI..
Hyundai-sonata
Rs. 19.64 - Rs. 21.77 lakhs
Rs. 5.12 - Rs. 8.04 lakhs Rs. 7.51 - Rs. 12.28 lakhs

15. Hyundai is the country's largest passenger car exporter in India
HML has two manufacturing plants in Sriperumbudur with total production
capacity of 600,000 units per annum.
HMIL is the first automotive company in India to achieve the export of 10 lakh
cars in just over a decade.
Exports to more than 120 countries across EU, Africa, Middle East, Latin
America, Asia and Australi

17. (Aravind Saxena -2012)

18. Automotive Mission Plan 2016
Turnover
$35 billion
To
$145 billion
Turnover
$35 billion
To
$145 billion
Employment
+25 million
Will contribute 10 % of the countries GDPand 30-
35% of the industry GDP
AUTO MOTIVE
Plan 2016

20. THANK YOU
Misab P.T
Roll No: 43