- TravelAds is an advertising service from Expedia that gives hotels premium placement on Expedia and Hotels.com search result pages through a bidding system. Hotels bid against each other for top placements. - The sign-up process involves adding your hotel, creating an ad, setting up your profile and account, and placing bids for travel date windows. - Best practices for TravelAds include frequently checking bids/placement, using email alerts, testing budget ranges, and reviewing reports to optimize bids and ad copy. Feedback from hotels shows significant increases in bookings from using TravelAds.

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