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Socially Integrated 
Technologies 
Pratik Krishnan
Objective 
Understanding The Functionalities And Social Integration Of The Nike Fuel 
Band.
The Nike Fuel 
• Nike Fuel is one of the most famous wearable technologies available today. 
• It is a complete fitness partner. The Nike Fuel helps you count your steps, 
intensity of your workout, reward and motivate you. 
• Nike Fuel also helps in tracking your sleep patterns. 
• It also shows time.
How it works 
• The UI on the device is simple with about 100 LED lights. 
• However, it is connected via Bluetooth to your Android or iOS smartphone, 
where you have to install the real UI which is the Nike Fuel App. 
• This app lets you directly monitor all your stats that are tracked and stored 
by the Fuel Band.
The Social Element 
• Nike Fuel is the only Facebook enabled device. 
• It directly posts on FB about your workout and fitness every time you run, 
workout or get a new achievement. 
• The Fuel App also lets you segregate your friends into lists and rate yourself 
against them
Nike Fuel Competitions 
• The Nike Fuel Band accesses your contact list and connects to your friends 
who also own a Fuel Band and creates mini contests with them to help 
motivate you. 
• Not only this, it will also search for others in your vicinity, who are not on the 
list but own a Fuel Band, to create contests with them.
Thank You

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Understanding the Social Integration of the Nike Fuel Band

  • 2. Objective Understanding The Functionalities And Social Integration Of The Nike Fuel Band.
  • 3. The Nike Fuel • Nike Fuel is one of the most famous wearable technologies available today. • It is a complete fitness partner. The Nike Fuel helps you count your steps, intensity of your workout, reward and motivate you. • Nike Fuel also helps in tracking your sleep patterns. • It also shows time.
  • 4. How it works • The UI on the device is simple with about 100 LED lights. • However, it is connected via Bluetooth to your Android or iOS smartphone, where you have to install the real UI which is the Nike Fuel App. • This app lets you directly monitor all your stats that are tracked and stored by the Fuel Band.
  • 5. The Social Element • Nike Fuel is the only Facebook enabled device. • It directly posts on FB about your workout and fitness every time you run, workout or get a new achievement. • The Fuel App also lets you segregate your friends into lists and rate yourself against them
  • 6.
  • 7. Nike Fuel Competitions • The Nike Fuel Band accesses your contact list and connects to your friends who also own a Fuel Band and creates mini contests with them to help motivate you. • Not only this, it will also search for others in your vicinity, who are not on the list but own a Fuel Band, to create contests with them.