2018 Zogby Consumer Confidence Infographic
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We’ve recently commissioned a study by Zogby Analytics of more than 1,000 US digital users examining their feelings and experiences around trust and identity verification in online participation. Our exploration of digital consumer perceptions regarding trust in online interactions, the prevalence of fake accounts, and what types of actions and information help users feel safe online revealed some telling insights about how average users feels about convenience versus safety, how accountable they hold companies and online platforms when doing business, just how online deception or fraud affects consumer behavior going forward, and exactly what types of actions instill trust and confidence.
