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Baromètre Mobile Marketing Association France Infographie - 2ème trimestre 2014

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En réponse à une large attente des décideurs en entreprise de mieux appréhender le marché du mobile (Smartphones et Tablettes) la Mobile Marketing Association France propose gratuitement la septième édition du Baromètre du Marketing Mobile. Mis à jour trimestriellement et composé d’informations de valeur avec une vingtaine d’indicateurs clés, ce baromètre indépendant a pour objectif de décrypter les usages et de quantifier l’importance du mobile pour des dizaines de millions de Français. Il présente notamment les dynamiques clés du marché, le profil des Français qui utilisent régulièrement leur Smartphone et permet ainsi aux entreprises de mieux évaluer les opportunités de développer leur présence sur ce média.
Le Baromètre trimestriel du Marketing Mobile est élaboré en collaboration avec les instituts comScore, GfK et Médiamétrie.

En complément de cette infographie, le Baromètre complet est disponible en téléchargement et abonnement dans la rubrique Publications du site de l'Association www.mmaf.fr.

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Baromètre Mobile Marketing Association France Infographie - 2ème trimestre 2014

  1. 1. Le Baromètre du Marketing Mobile 7ème Edition - juin 2014 PREVISION DES VENTES 2014 17,6M 4,0M 6,9M Source : GfK, juin 2014 En collaboration avec BASE INSTALLEE TABLETTES DEMOGRAPHIE & USAGES Source : Médiamétrie, juin 2014 1 2 3 3 mobinautes sur 4 accèdent à internet quasi-quotidiennement Quasi parité homme - femme 30 juin INTERNET & APPLICATIONS 4 53,8% 29,4 millions de mobinautes Source : comScore & Médiamétrie, juin 2014 Plus de 50% des mobinautes utilisent la géolocalisation sur Smartphone 5 REPARTITION PAR OS www.mmaf.fr coordination@mmaf.fr Coordinateur : Philippe DUMONT (Azetone) 49% 51% 77,7% • Ventes de Smartphones, Tablettes et PC portables • Taux d’équipement et OS mobiles • Profil des mobinautes • Comportement des mobinautes • Types d’achats et usages mobiles • Applications mobiles, etc… Découvrez le Baromètre complet 6 Téléchargez la présentation complète et abonnez-vous gratuitement sur http://nq.st/mmaf Soit plus de 30 indicateurs, un suivi trimestriel et des historiques sur 6 trimestres consécutifs… Téléchargement et abonnement gratuit sur : http://nq.st/mmaf Source : comScore, GfK & Médiamétrie, juin 2014 de la population sont mobinautes Smartphones Tablettes PC Portables Source : comScore, juin 2014 7 208 8 079 8 451 9 520 11 396 12 516 T1 2013 T2 2013 T3 2013 T4 2013 T1 2014 T2 2014 Source : comScore (en milliers), juin 2014 60,6% 21,1% 8,2% 3,2% 3,4% 3,5% Symbian Autres

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