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The Changing
World of Mobile
NEXT10X CONFERENCE
BOSTON, 2017
CINDY KRUM
& How it Impacts
Digital Marketing Strategies
“Google’s Ability to Index
& Rank Content Generally
Lags Behind the Changing
Needs of Modern
Technology.”
-Cindy Krum
Technology S Curve
Technology S Curve
System
Improvement
Component
Improvement
Mobile is Changing
Search is Changing
December, 2016
Mobile-First Design = Mobile-
First Indexing
Mobile-First Indexing:
Really Cross-Device First Indexing or Cloud-First
Indexing
“Google has been a proponent of AI
and machine learning for a while.
Google Home is the first part of what
is likely to be...
“Google unveiled its latest
smartphone in October 2016, and at
the event Google CEO Sundar Pichai
said Google believes the...
Google Now (~Google Assistant)
Google Now on Tap
(~Google Assistant)
Google Now on Tap
(~Google Assistant)
Why is Mobile-First Indexing
Needed?
Crawling is Inefficient for
Google
of the World’s Data
Was Created in the
Past 2 years.
SPECULATION:
Mobile-First Indexing
=
Urls No Longer
Required!
Change in Indexing = Change
in Infrastructure
Mobile-First
Indexing
Requiring URL’s is Inefficient
for Local
Requiring URL’s is Inefficient
for Local
Requiring URL’s is Inefficient
for Product Search
Requiring URL’s is Inefficient
for Product Search
What will Mobile-First
Indexing Include?
Apps
What will Mobile-First
Indexing Include?
Apps
Cloud
Info &
Feeds
What will Mobile-First
Indexing Include?
Apps
Google
Actions
Cloud
Info &
Feeds
What will Mobile-First
Indexing Include?
Apps
Google
Actions
Web
Cloud
Info &
Feeds
What will Mobile-First
Indexing Include?
Apps
Google
Actions
Web
Cloud
Info &
Feeds
Web:
◦Websites
◦PWA
◦AMP
◦PWAMP
◦Insta...
Big Opportunities in Mobile-
First Indexing
Position Zero Search Results:
Mostly Without Urls
Sounds
Android
Instant App
Answers
How do We
Achieve Auto-
Pop?
Answers
How do We
Achieve Auto-
Pop?
Answers
How do We
Achieve Auto-
Pop?
Answers
How do We
Achieve Auto-
Pop?
Answers
How do We
Achieve Auto-
Pop?
Answers
How do We
Achieve Auto-
Pop?
Answers
How do We
Achieve Auto-
Pop?
Answers
How do We
Achieve Auto-
Pop?
Answers
How do We
Achieve Auto-
Pop?
Answers
Big Opportunities in Mobile-
First Indexing
How Do We Index The World
Without URLs?
So How
will
Things
Get
Indexed?
How Do We Index The World
Without URLs?
Firebase Dynamic
Links are links that
work the way you
want, on multiple
platforms...
Dynamic Links in the Wild:
Business Locations
GoogleMyBizLocations
Images
KnowledgeGraph
Google Assistant is Cross Device
(Pixel, Web, Chromecast, Nest, etc.)
Google Assistant Actions
Google Assistant Actions
May be Indexed
Google Home
Ecosystem Pulls
In The Google
Play App Store
How do We
Achieve Auto-
Pop?
But What About
Websites?
Preparing for Mobile-First Indexing:
Mobile-Friendly
Preparing for Mobile-First Indexing:
Schema & Markup
Preparing for Mobile-First Indexing:
Schema & Markup
Preparing for Mobile-First Indexing:
Crawlable JS & JSON LD
Preparing for Mobile-First Indexing:
Crawlable JS & JSON LD
Preparing for Mobile-First Indexing:
Google Hosted Content
Preparing for Mobile-First Indexing:
Google Hosted Content
Preparing for Mobile-First Indexing:
APIs
Preparing for Mobile-First Indexing:
XML Feeds & Sitemaps
Preparing for Mobile-First Indexing:
XML Feeds & Sitemaps
Preparing for Mobile-First Indexing:
HTTPS & General Security
Preparing for Mobile-First Indexing:
Test - Test - Test https://www.mobilemoxie.com/tools/seo_search_simulator/
Preparing for Mobile-First Indexing:
Test - Test - Test https://www.mobilemoxie.com/tools/seo_search_simulator/
Thanks!!!
@suzzicks
@mobilemoxie
facebook.com/mobilemoxie
www.mobilemoxie.com
AND
api.mobilemoxie.com
Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017
Cindy Krum Mobile First Keynote Next10x 2017
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Cindy Krum Mobile First Keynote Next10x 2017

Learn about the future of search that does not rely exclusively on URLs for indexing and Google's switch to Mobile-First Indexing!

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Cindy Krum Mobile First Keynote Next10x 2017

  1. 1. The Changing World of Mobile NEXT10X CONFERENCE BOSTON, 2017 CINDY KRUM & How it Impacts Digital Marketing Strategies
  2. 2. “Google’s Ability to Index & Rank Content Generally Lags Behind the Changing Needs of Modern Technology.” -Cindy Krum
  3. 3. Technology S Curve
  4. 4. Technology S Curve System Improvement Component Improvement
  5. 5. Mobile is Changing
  6. 6. Search is Changing
  7. 7. December, 2016
  8. 8. Mobile-First Design = Mobile- First Indexing
  9. 9. Mobile-First Indexing: Really Cross-Device First Indexing or Cloud-First Indexing
  10. 10. “Google has been a proponent of AI and machine learning for a while. Google Home is the first part of what is likely to be the future of Google: On-demand access to personalized information.” - Brandon Vigliarolo
  11. 11. “Google unveiled its latest smartphone in October 2016, and at the event Google CEO Sundar Pichai said Google believes the tech world is shifting from a "mobile-first to AI- first" focus. That alone is enough to see why Google Home matters: It's the first step in Google's transition to life as an AI company.” - Brandon Vigliarolo
  12. 12. Google Now (~Google Assistant)
  13. 13. Google Now on Tap (~Google Assistant)
  14. 14. Google Now on Tap (~Google Assistant)
  15. 15. Why is Mobile-First Indexing Needed?
  16. 16. Crawling is Inefficient for Google of the World’s Data Was Created in the Past 2 years.
  17. 17. SPECULATION: Mobile-First Indexing = Urls No Longer Required!
  18. 18. Change in Indexing = Change in Infrastructure Mobile-First Indexing
  19. 19. Requiring URL’s is Inefficient for Local
  20. 20. Requiring URL’s is Inefficient for Local
  21. 21. Requiring URL’s is Inefficient for Product Search
  22. 22. Requiring URL’s is Inefficient for Product Search
  23. 23. What will Mobile-First Indexing Include? Apps
  24. 24. What will Mobile-First Indexing Include? Apps Cloud Info & Feeds
  25. 25. What will Mobile-First Indexing Include? Apps Google Actions Cloud Info & Feeds
  26. 26. What will Mobile-First Indexing Include? Apps Google Actions Web Cloud Info & Feeds
  27. 27. What will Mobile-First Indexing Include? Apps Google Actions Web Cloud Info & Feeds Web: ◦Websites ◦PWA ◦AMP ◦PWAMP ◦Instant Apps
  28. 28. Big Opportunities in Mobile- First Indexing
  29. 29. Position Zero Search Results: Mostly Without Urls
  30. 30. Sounds
  31. 31. Android Instant App
  32. 32. Answers How do We Achieve Auto- Pop?
  33. 33. Answers How do We Achieve Auto- Pop?
  34. 34. Answers How do We Achieve Auto- Pop?
  35. 35. Answers How do We Achieve Auto- Pop?
  36. 36. Answers How do We Achieve Auto- Pop?
  37. 37. Answers How do We Achieve Auto- Pop?
  38. 38. Answers How do We Achieve Auto- Pop?
  39. 39. Answers How do We Achieve Auto- Pop?
  40. 40. Answers How do We Achieve Auto- Pop?
  41. 41. Answers
  42. 42. Big Opportunities in Mobile- First Indexing
  43. 43. How Do We Index The World Without URLs? So How will Things Get Indexed?
  44. 44. How Do We Index The World Without URLs? Firebase Dynamic Links are links that work the way you want, on multiple platforms, and whether or not your app is already installed. With Dynamic Links, your users get the best available experience for the platform they open your link on. Jan 25, 2017 So How will Things Get Indexed?
  45. 45. Dynamic Links in the Wild: Business Locations GoogleMyBizLocations Images KnowledgeGraph
  46. 46. Google Assistant is Cross Device (Pixel, Web, Chromecast, Nest, etc.)
  47. 47. Google Assistant Actions
  48. 48. Google Assistant Actions May be Indexed
  49. 49. Google Home Ecosystem Pulls In The Google Play App Store How do We Achieve Auto- Pop?
  50. 50. But What About Websites?
  51. 51. Preparing for Mobile-First Indexing: Mobile-Friendly
  52. 52. Preparing for Mobile-First Indexing: Schema & Markup
  53. 53. Preparing for Mobile-First Indexing: Schema & Markup
  54. 54. Preparing for Mobile-First Indexing: Crawlable JS & JSON LD
  55. 55. Preparing for Mobile-First Indexing: Crawlable JS & JSON LD
  56. 56. Preparing for Mobile-First Indexing: Google Hosted Content
  57. 57. Preparing for Mobile-First Indexing: Google Hosted Content
  58. 58. Preparing for Mobile-First Indexing: APIs
  59. 59. Preparing for Mobile-First Indexing: XML Feeds & Sitemaps
  60. 60. Preparing for Mobile-First Indexing: XML Feeds & Sitemaps
  61. 61. Preparing for Mobile-First Indexing: HTTPS & General Security
  62. 62. Preparing for Mobile-First Indexing: Test - Test - Test https://www.mobilemoxie.com/tools/seo_search_simulator/
  63. 63. Preparing for Mobile-First Indexing: Test - Test - Test https://www.mobilemoxie.com/tools/seo_search_simulator/
  64. 64. Thanks!!! @suzzicks @mobilemoxie facebook.com/mobilemoxie www.mobilemoxie.com AND api.mobilemoxie.com

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  • MatthieuMazera

    Jun. 7, 2017

Learn about the future of search that does not rely exclusively on URLs for indexing and Google's switch to Mobile-First Indexing!

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