Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.

1. Mobile-First
Indexing
for Local SEO
LOCAL U SEATTLE, 2017
CINDY KRUM

2. Local is Mobile
Mobile
Desktop
2014 2015 2016 2017 2018 2019

3. “Google’s Ability to Index
& Rank Content Generally
Lags Behind the Changing
Needs of Modern
Technology.”
-Cindy Krum

4. Technology S Curve

5. Technology S Curve
System
Improvement
Component
Improvement

7. Mobile is Changing

8. Search is Changing

9. Mobile-First Design = Mobile-
First Indexing

10. Mobile-First Indexing:
Really Cross-Device First Indexing or Cloud-First
Indexing

11. “Google has been a proponent of AI
and machine learning for a while.
Google Home is the first part of what
is likely to be the future of Google:
On-demand access to personalized
information.”
- Brandon Vigliarolo

12. “Google unveiled its latest
smartphone in October 2016, and at
the event Google CEO Sundar Pichai
said Google believes the tech world is
shifting from a "mobile-first to AI-
first" focus. That alone is enough to
see why Google Home matters: It's
the first step in Google's transition to
life as an AI company.”
- Brandon Vigliarolo

13. Google Now (~Google Assistant)

14. Google Now on Tap
Optimized!

15. Why is Mobile-First Indexing
Needed?

16. Crawling is Inefficient for
Google
of the World’s Data
Was Created in the
Past 2 years.

17. December, 2016

21. SPECULATION:
Mobile-First Indexing
=
Urls No Longer
Required!

22. Change in Indexing = Change
in Infrastructure
Mobile-First
Indexing

24. Requiring URL’s is Inefficient
for Local

25. Requiring URL’s is Inefficient
for Local

26. What will Mobile-First
Indexing Include?
Apps

27. What will Mobile-First
Indexing Include?
Apps
Cloud
Info &
Feeds

28. What will Mobile-First
Indexing Include?
Apps
Google
Actions
Cloud
Info &
Feeds

29. What will Mobile-First
Indexing Include?
Apps
Google
Actions
Web
Cloud
Info &
Feeds

30. What will Mobile-First
Indexing Include?
Apps
Google
Actions
Web
Cloud
Info &
Feeds
Web:
◦Websites
◦PWA
◦AMP
◦PWAMP
◦Instant Apps

31. Big Opportunities in Mobile-
First Indexing

32. Search Results Without Urls

33. Sounds

34. Android
Instant App

35. Answers
How do We
Achieve Auto-
Pop?

36. Answers
How do We
Achieve Auto-
Pop?

37. Answers
How do We
Achieve Auto-
Pop?

38. Answers
How do We
Achieve Auto-
Pop?

39. Where are Urls
for Answers &
How do We
Achieve Auto-
Pop?

40. Where are Urls
for Answers &
How do We
Achieve Auto-
Pop?

41. Big Opportunities in Mobile-
First Indexing

42. How Do We Index The World
Without URLs?
So How
will
Things
Get
Indexed?

43. How Do We Index The World
Without URLs?
Firebase Dynamic
Links are links that
work the way you
want, on multiple
platforms, and
whether or not
your app is already
installed.
With Dynamic
Links, your users
get the best
available
experience for the
platform they
open your link on.
Jan 25, 2017
So How
will
Things
Get
Indexed?

44. Dynamic Links in the Wild:
Business Locations
GoogleMyBizLocations
Images
KnowledgeGraph

45. Google Assistant is Cross Device
(Pixel, Web, Chromecast, Nest, etc.)

46. Google Assistant Actions

47. Google Assistant Actions
May be Indexed

48. But What About
Websites?

49. Preparing for Mobile-First Indexing:
Mobile-Friendly

50. Preparing for Mobile-First Indexing:
Schema & Markup

51. Preparing for Mobile-First Indexing:
Schema & Markup

52. Preparing for Mobile-First Indexing:
Crawlable JS & JSON LD

53. Preparing for Mobile-First Indexing:
Crawlable JS & JSON LD

54. Preparing for Mobile-First Indexing:
Google Hosted Content

55. Preparing for Mobile-First Indexing:
Google Hosted Content

56. Preparing for Mobile-First Indexing:
APIs

57. Preparing for Mobile-First Indexing:
XML Feeds & Sitemaps

58. Preparing for Mobile-First Indexing:
XML Feeds & Sitemaps

59. Preparing for Mobile-First Indexing:
HTTPS & General Security

60. Preparing for Mobile-First Indexing:
HTTPS & General Security

61. Thanks!!!
@suzzicks
@mobilemoxie
facebook.com/mobilemoxie
www.mobilemoxie.com
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