Mobile & Social are a natural fit together, but there are many mistakes you should avoid when you engage in Facebook marketing - especially when it is shown on a mobile phone. Learn about the mistakes you should avoid when marketing and engaging your audience on Facebook mobile and other mobile social networks. Originally published on May 27, 2014.

1. Avoiding Common Mistakes
with Mobile/Social Marketing
Cindy Krum, CEO MobileMoxie
Zenith, 2014

2. AKA:
Fabulous Mobile
FAILS in FB
(and Other
Social Networks)
Cindy Krum, CEO MobileMoxie
Zenith 2014

3. www.MobileMoxie.com 3
Cindy Krum
CEO & Founder
cindy@MobileMoxie.com
Skype/Twitter: Suzzicks

5. Just In Case….

6. Social/Mobile Goals
Conversations are Trying to:
– Engage
– Inform
– Coordinate
– Convince
– Sell
Targets Could Be:
– Customers
– Potential Customers
– Employees
– Socio-Political Bodies
– Detractors
The Difference with Mobile is:

7. Mobile IS Social
(It Really Always has Been)

9. Don’t Be Too Invasive
• Phones are the most
personal device
• Know more than you
show
• Capitalize on your
audience intelligence
with tact and diplomacy

10. Biggest Mobile Social Media Outlets

11. Lots Have More than 50% Mobile
Traffic

14. Core Concept: Mobile Landing Pages
Must Always Be Fast & Easy

15. Other Core Concepts
• All Social Apps that Show Web Links BECOME
Mobile Browsers when Links are Clicked
• Social Communication Moves Between Web
and Apps Often
• Most Users Don’t Know the Difference
Between Mobile Web and Mobile Apps or
Between Ads, Promoted Posts & Regular Posts
• Mobile Habits Vary from Person to Person
• Lack of Planning & Testing for Mobile Social is
the Biggest Problem

16. Now On to
the Fabulous
#Fails!
(Example Time!)

17. Forgetting Share Buttons on the
Mobile Site
• People Who Might
Forget These:
– Mobile Designers
– Mobilization Platforms
– You & Your Team

18. Broken Share Buttons

19. Small Tap-Targets
I don’t even have fat fingers!

20. Not Sharing the Canonical Link
• Shared from Mobile….

21. (Mobile site on a desktop = bad user experience)
Twitter Link
Clicked from
Desktop….goes
to the m.DOT
site
Not Sharing the Canonical Link

22. Missing Landing Page Functionality
The
JavaScript
that controls
these
buttons does
not work in
the Facebook
App. Clicking
on the Ad
gets you to a
tool that is
broken.

24. Not Using Power Editor To Stop
Stuff Like That

25. Not Including a Big Back Button on
the Mobile Site

26. Assuming Reader View in FB
If it is the
Only
Option,
Encourage
this
Instead!

27. Un-Closable Screen Takeovers/
Pop-ups

28. Assuming Landscape View in FB
No-Worky
In FB

29. NOTE: Landscape is OK in Twitter

30. Mobile FB Advertising w/o a
Mobile Site

31. Mobile Redirection Misses FB
Browser
There is a
mobile page,
but this is not
it. The
redirection is
not catching
Facebook as
a mobile
browser.

32. Mobile Redirection Misses FB
Browser
This is the mobile page on
m.nylabone.com. It has user-
agent detection and redirection
that should be updated.

34. Missing Landing Pages/Meaningless
Redirects DUDE!!!DUDE!!!
Where isWhere is
Crash ‘nCrash ‘n
Burn !?!?!?Burn !?!?!?
!!
I wantedI wanted
to play ato play a
FreeFree
DestructioDestructio
n Game!n Game!
&*^&%&*^&%
%#@!#@)*!%#@!#@)*!
~&&^$@##~&&^$@##
$$^$$^
DUDE!!!DUDE!!!
Where isWhere is
Crash ‘nCrash ‘n
Burn !?!?!?Burn !?!?!?
!!
I wantedI wanted
to play ato play a
FreeFree
DestructioDestructio
n Game!n Game!
&*^&%&*^&%
%#@!#@)*!%#@!#@)*!
~&&^$@##~&&^$@##
$$^$$^

35. 404 Landing Pages In FB

36. Not Using the API’s

37. Forgetting About Tablets

38. Forgetting About TVs

39. Key Takeaways
• Test Interaction with Devices
– On Phones
– On Tablets
– iOS & Android
– Landscape & Portrait
– Completing the Call to Action
AND………

41. Key Takeaways
• Test Interaction with Devices
– On Phones
– On Tablets
– iOS & Android
– Landscape & Portrait
– Completing the Call to Action
• Check Redirects/Responsive Design
• Check Content
– Make Buttons Big Enough
– Make Landing Pages Super Fast
– Have a Meaningful Call to Action
– All the Functionality is Working

42. Cindy Krum
CEO & Founder,
MobileMoxie
cindy@mobilemoxie.com
2 Months Free MobileMoxie
Tools with This Promo Code:
ZENITH2014
www.mobilemoxie.com/register
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