Learn a Different Perspective about Mobile-First Indexing, and what the larger picture might be. How might Mobile-First Indexing change the tasks and goals of SEO?
12. MOBILE USER-AGENT CRAWLER IS NOT NEW
@SUZZICKS
Googlebot
PRIMARY
Googlebot
BEFORE
NOW
Mozilla/5.0 (compatible; Googlebot/2.1;
+http://www.google.com/bot.html)
or (rarely used):
Googlebot/2.1
(+http://www.google.com/bot.html)
Googlebot
(Smartphone)
Googlebot Mozilla/5.0 (Linux; Android 6.0.1; Nexus
5X Build/MMB29P) AppleWebKit/537.36
(KHTML, like Gecko) Chrome/41.0.2272.96
Mobile Safari/537.36 (compatible;
Googlebot/2.1;
+http://www.google.com/bot.html)
13. MOBILE USER-AGENT CRAWLER IS NOT NEW
@SUZZICKS
Googlebot Googlebot Mozilla/5.0 (compatible; Googlebot/2.1;
+http://www.google.com/bot.html)
or (rarely used):
Googlebot/2.1
(+http://www.google.com/bot.html)
Googlebot
(Smartphone)
PRIMARY
Googlebot
NOW
Mozilla/5.0 (Linux; Android 6.0.1; Nexus
5X Build/MMB29P) AppleWebKit/537.36
(KHTML, like Gecko) Chrome/41.0.2272.96
Mobile Safari/537.36 (compatible;
Googlebot/2.1;
+http://www.google.com/bot.html)
19. GOOGLE WANTS TO INDEX
MORE THAN JUST WEBSITES
DatabaseVideo
Native
Apps PWAs
SMSAnswer
Maps
Instant
Apps
Audio Business
ActionsAMP
IoT
Action
App
Deep
Link
Utility
MusicPhoto
Reviews
Docs Email
Contact
@SUZZICKS
46. GOOGLE LOVES NON-
DOMAIN ENTITY CONTENT
Top-Level
Concept
ENTITY
Info
ENTITY
Answer
ENTITY
Answer
ENTITY
Answer
ENTITY
Related
Concept
ENTITY
Related
Concept
ENTITY
Related
Concept
ENTITY
YouTube
Channel
ENTITY
RelatedYT
Channel
ENTITY
Video
ENTITY
Playlist
ENTITY
Video
ENTITY
Radio
Station
ENTITY
Podcast
Episode
ENTITY
Podcast
Episode
ENTITY
Audio
ENTITY
Audio
ENTITY
Audio
LiveStream
ENTITY
App
ENTITY
App Deep
Link
ENTITY
App Deep
Link
ENTITY
Private
Deep Link
ENTITY
Related
App
ENTITY
Related
App
ENTITY
Related
App
ENTITY
DOMAIN
ENTITY
Non-Domain Entities Domain
Entities
49. EVERYONE EXPECTED THAT APPS
WERE JUST BEING INTEGRATED INTO
THE WEB INDEX BUT….
@SUZZICKS
GOOGLE PLAY INDEX & RESULTS GOOGLE WEB INDEX & RESULTS
50. IT IS ACTUALLY THE OTHER WAY AROUND.
WEB WAS MIGRATED INTOTHE
GOOGLE PLAY INDEXING FRAMEWORK
GOOGLE PLAY INDEX & RESULTSGOOGLE WEB INDEX & RESULTS
@SUZZICKS
51. WHAT IS SO GREAT ABOUT
GOOGLE PLAY?
Cross-
Device
Multi-
Media
World-
Wide
Auto-
Translated
Editable
by Owner
Pre-
Populated
Relational
Hierarchy
61. GOOGLE WANTS TO
BE THE TRANSACTION
LAYER OF THE
INTERNET – AT LEAST
IN LOCAL
~DAVID MIHM
@SUZZICKS
62. WHAT TO EXPECT FROM GOOGLE
New
Categories
& Filters
Everywhere
Decrease Focus
on Web & Links.
Increase on
Cross-Device
Brand
Entities
From
Google
63. MORE DATA COLLECTION TO FEED
THE AI
Search Filters – Click &Voice
Multiple-Choice Questions
Open-Ended Questions, Requests for Reviews
@SUZZICKS
64. HOW TO PREPARE & RESPOND
@SUZZICKS
Optimize/
Creating Non-
Domain Entity
Content.
Test Text
Content for
Entity
Classification &
Understanding
Build-Out Google
Entities:GMB
Pages,G+ Brand
Pages,Knowledge
Graph,Etc.
67. • Check Landing Pages on 18 different
Phones
• See Mobile Keyword Rankings from
ANYWHERE INTHE WORLD
• Coming Soon: Bulk Address Checker:
To Automate Mobile SEO
KeywordTesting for Multiple
Locations
• And we have APIs for most of this stuff too!
• PROMO CODE: INBOUNDER
--WE HAVE TOOLS-- 2 MONTHS FREE
PROMO CODE: INBOUNDER
@SUZZICKS
Mobile is More than Half the Searches
3/5 Mobile Searches Result in no Clicks at all
https://support.google.com/webmasters/answer/1061943?hl=en
But All the Instructions are about Crawling – Not indexing
Mobile User-Agent Crawler is Not New
-No Change to Robots.txt
-No Change to Sitemaps
-Only Concern is Schema & Href=Lang for mDot
http://www.coconutheadphones.com/google-crawling-behavior/
https://support.google.com/webmasters/answer/1061943?hl=en
But All the Instructions are about Crawling – Not indexing
Mobile User-Agent Crawler is Not New
-No Change to Robots.txt
-No Change to Sitemaps
-Only Concern is Schema & Href=Lang for mDot
http://www.coconutheadphones.com/google-crawling-behavior/
The word ‘index’ has been around forever, and it is all about organizing data. There are a lot of different kinds of indexes – White pages are indexed based on people’s last names, yellow pages are indexed based on company names. The dewy decimal system is an index for books – The books hidden in most of the slides in this presentation are to remind you of this! A search engine is essentially one big index of possible search results. If content is not in their index, it won’t rank in their search engine. In SEO, Indexing is more fundamental and primary than ranking. It is about how the information they have is stored and organized.
http://competitions.houseofillustration.org.uk/book-illustration-competition-2016/
If someone tries to tell you that Mobile-First is the same as Mobile-Friendly, don’t believe them – that is fake news!
http://3.bp.blogspot.com/-txPF9CM4GIA/TvODNy_L5OI/AAAAAAAACg4/RFFBnwR_nmI/s1600/pretty+library+2.jpg