Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
36. Google Has
begun Ranking
Primary
Content &
Pieces of
Webpages
Rather than
the Pages
Themselves!
Info
Sub-
Topic
Topic
Dogs
Terrier
How to
Bathe Terrier
Terrier Puppy
Videos
Pug
Names of
Famous Pugs
44. Fraggles are
More Granular
Bits of
Information,
Organized
Around
Entities Rather
than Domains
or Pages.
Fraggle
Sub-
Topic
Topic
Dogs
Terrier
How to
Bathe Terrier
Terrier Puppy
Videos
Pug
Names of
Famous Pugs
48. But How Do We Measure the
Impact of these Changes on
Our Results?
49. But How Do We Measure the
Impact of these Changes on
Our Results?
My SEO Tools Still Say I am in
Position #1 Even though
That is Now
Half Way Down the Page!
50.
51. • Check Landing Pages on 18
different Phones
• See Mobile Keyword Rankings
from ANYWHERE IN THE WORLD
• Also Included: Bulk Address
Testing – Upload a CSV of 100
addresses to test with the same
keyword
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