7. @Suzzicks MobileMoxie #SMXMunich
Mobile Users
Expect
To get what they
want - FAST.
57% 30%
Will abandon your website if it
takes more than 3 seconds to
load.
Will abandon a purchase
transaction if the shopping cart
isn't optimized for mobile.
23. @Suzzicks MobileMoxie #SMXMunich
1-Click Checkout
Great for Repeat, Logged-In
Customers
Reduces Friction, ESPECIALLY on
mobile (fingers work harder to
type on mobile)
Encourages Impulse Buying
43. @Suzzicks MobileMoxie #SMXMunich
Chrome “Native App Banners” (iOS & Android)
"prefer_related_applications": true,
"related_applications": [
{
"platform": "play",
"id": "com.google.samples.apps.iosched"
}
]
Requirements:
• Have a web app manifest file with:
• a short_name
• a name (used in the banner prompt)
• a 144x144 png icon - icon declaration’s should incl. a mime type of image/png
• a related_applications object with information about the app
• Be served over HTTPS
• Be visited by the user twice, over 2 separate days during the course of 2 weeks.
45. @Suzzicks MobileMoxie #SMXMunich
Setting Up Bitly Interstitials
These are hosted by
Bitly, so Google will
not see them!
Perfect for when you
want interstitials to
show up for your
social or email
referrals, but don’t
want them on your
organic search results!
46. @Suzzicks MobileMoxie #SMXMunich
Setting Up Bitly Interstitials
These are hosted by
Bitly, so Google will
not see them!
Perfect for when you
want interstitials to
show up for your
social or email
referrals, but don’t
want them on your
organic search results!
48. @Suzzicks MobileMoxie #SMXMunich
Don’t Do Anything Blatantly Deceptive
“We're considering maybe
taking manual action and
saying well we need to flag
this as an interstitial even if
it isn't flag from our
algorithms.” -John
64. @Suzzicks MobileMoxie #SMXMunich
Have Clear Error Messaging
Non Specific
“Error Code” means nothing
to site visitors
“Ok” is a non-solution to the
problem (like ‘dismiss’)
65. @Suzzicks MobileMoxie #SMXMunich
Have Clear Error Messaging
Non Specific
“Error Code” means nothing
to site visitors
“Ok” is a non-solution to the
problem (like ‘dismiss’)
Explains the problem in Fast,
simple English
“Try to Refresh” explains what
pushing the button will do
66. @Suzzicks MobileMoxie #SMXMunich
Better Permissions Messaging in Android Apps
Google Adds Value with
Step #1
The explainer messaging
is clear and looks like On-
boarding instead of an
interruption.
It makes it easy to say
“YES!” to #2
73. @Suzzicks MobileMoxie #SMXMunich
Location Messaging in Android Apps
On Android, asking permission
is a 2-step process:
1) Customize your request to
the user and explain what you
want.
2) The Android OS ask for
permission - You can’t
customize that part
75. @Suzzicks MobileMoxie #SMXMunich
“Google search interest in 'near me' has increased 34 times since 2011 and nearly doubled
since last year. The vast majority come from mobile — 80% in Q4 2014.”
-Matt Lawson, Google
Mobile is the Local Battle Field
82. @Suzzicks MobileMoxie #SMXMunich
Trust Symbols Improve Form Completion
Case Study!
http://www.bluefountainmedia.com/blog/verisign-seal-increase-conversions/
42%
Increase in
Form
Conversions!
85. @Suzzicks MobileMoxie #SMXMunich
Show Security At ALL Steps
If cart is not
HTTPS, you
may lose
conversions
in the cart
before they
get to the
secure
checkout