2018 Mobile SEO Trends and What to Expect with Mobile-First Indexing

1. Voice, PWAs & the Cross-Device
Convergence of Search:
Cindy Krum, CEO of MobileMoxie
Friends of Search
@SUZZICKS

2. The Truth About
Mobile-First Indexing
By: Cindy Krum
MozCon 2017
July 19, 10:05–10:50am
Mobile SEO Trends to Watch in 2018:
Bit.ly/Mobile-FirstSEO

3. @SUZZICKS

4. @SUZZICKS

5. @SUZZICKS

6. @SUZZICKS
MOBILE-FIRST
INDEXING

7. MOBILE-FIRST DESIGN
IS NOT THE SAME AS
MOBILE-FIRST
INDEXING
@SUZZICKS

8. WHO IS ON FIRST?
Mobile
First
@SUZZICKS

9. WHO IS ON FIRST?
Offline
FirstMobile
First
@SUZZICKS

10. WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS

11. WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First

12. WHO IS ON FIRST?
Offline
FirstMobile
First AI
First
@SUZZICKS
Voice
First
All Essentially the Same Thing

13. GOOGLE COLLECTS DATA FROM WEB & APPS
@SUZZICKS

14. SPECULATION:
MOBILE-FIRST INDEXING
IS
CLOUD-FIRST INDEXING!
(URLS NOT REQUIRED)
@SUZZICKS

15. VOICE, AI & MACHINE LEARNING
@SUZZICKS

16. @SUZZICKS

17. @SUZZICKS

18. CHAT BOTS
GROWING
FASTER THAN
APPS
@SUZZICKS

20. @SUZZICKS

21. GOOGLE ASSISTANT

23. OPENTABLE – GOOGLE ACTION

24. OPENTABLE – GOOGLE ACTION
App – Updates

25. Q&A + AI = CHAT BOTS = GOOGLE ACTIONS
@SUZZICKS
Chat Bot/
Google Action

26. BLURRING THE
APP/WEB LINES
@SUZZICKS

27. App Downloads are Lower than
Most Companies Expect

28. PROGRESSIVE
WEB APP
=
@SUZZICKS

29. =
ESSENTIALLY A
BROWSER PLUG-
IN
@SUZZICKS

31. SERVICE WORKER CONTROLS
APP SHELL FROM APP MANIFESTSERVICE WORKER
@SUZZICKS

32. INDEX.DB = JSON LD FILE - A CRAWLABLE API
Databases
App
Association Files
@SUZZICKS
ServiceWorker

33. GOOGLE IS MAKING LOTS OF PWAS
@SUZZICKS

34. GOOGLE IS MAKING LOTS OF PWAS
• Weather
• Contacts
• Traffic
• Dining
• Sports
• Translate
• Driving
• Contribute
@SUZZICKS

35. @SUZZICKS

36. CROSS-DEVICE
CONVERGENCE
@SUZZICKS@SUZZICKS

37. WHERE IS GOOGLE’S FOCUS?
@SUZZICKS

38. WHERE IS GOOGLE’S FOCUS?
@SUZZICKS
One Index
Multiple
Algorithms

39. CONNECTED HOME & WEARABLES
@SUZZICKS

41. SO BASICALLY….THIS
@SUZZICKS
Your
App
Their
Index

42. SO BASICALLY….THIS
@SUZZICKS
Their
Index
Your
Website

43. SO BASICALLY….THIS
@SUZZICKS
Their
Index
Your
Database

44. @SUZZICKS

45. CROSS-DEVICE SERPS

46. @SUZZICKS
CROSS-DEVICE SERPS

48. APP PLUGINS
FROM
SERPS

49. APP PLUGINS
Google Home

50. APP PLUGINS
Google Home Android Auto

51. APP PLUGINS
Google Home Android Auto Android Wear

52. APP PLUGINS – SKIP APP STORES
Google Home Android Auto Android Wear

53. INCREASED
RELIANCE ON
STRUCTURED DATA
@SUZZICKS@SUZZICKS

54. WHAT HAS CHANGED?
90% of the
World’s Data Was
Created in the
Past 2 Years
-?!#?!
@SUZZICKS

55. JSON SCHEMA CAN BE ASSOCIATED WITH:
DatasetsApp
Association Files
PWA
Service Workers
Head of HTML
@SUZZICKS

56. THE MOST EFFICIENT WAYS GOOGLE CAN ACCESS YOUR
CONTENT:
@SUZZICKS

57. GOOGLE ALLOWS YOU TO MARK-UP YOUR DB
Dataset Instructions for Schema:
https://developers.google.com/search/docs/data-types/datasets
http://bit.ly/dataset-markup
@SUZZICKS

58. @SUZZICKS

59. IMAGES SERPS
NOW PULL IN
PRODUCT
SCHEMA

60. Image
Search
Filters
…All from
Schema
&
Markup
IMAGES SERPS
NOW PULL IN
PRODUCT
SCHEMA

61. PRODUCT ENTITY UNDERSTANDING
@SUZZICKS
Unified source of
compiled reviews
Multiple stores
where you can
purchase the item
Sharable Dynamic
Link to the entity
in Google

62. Cindy Krum
Presentation at:
Bit.ly://FriendsofSearch

63. Cindy Krum
Presentation at:
Bit.ly://FriendsofSearch
Grace
Faith
Barkley