MUXL Conference 2017 - LARA HANLON - IBM - Design Thinking at Scale
MUXL was proud to present its third edition of the annual Mobile UX London Conference - https://mobileuxlondon.com Lara Hanlon is a Designer and Design Thinker based in Dublin, Ireland. She is passionate about delivering thoughtful user experiences and beautiful, innovative design solutions to complex problems. Currently working as a Designer and Facilitator at IBM Studios Dublin, Lara collaborates daily with researchers, designers, engineers, and executives, to educate global teams working in the tech and enterprise industry about the value of design. Lara also lectures part-time at Dun Laoghaire Institute of Art, Design + Technology (IADT), the institute that awarded her a BA (Hons) Degree in Visual Communications Design in 2013. Everyone wants to use products and services that are relevant and enjoyable but creating and delivering such experiences can be a challenge! In this case study, Lara will share insights on IBM Design Thinking and how the framework has helped enterprise teams create human-centered outcomes for customers and end-users; improve group collaboration and communication over time and geography; and influence the culture of a 100+year-old tech company.
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MUXL Conference 2017 - LARA HANLON - IBM - Design Thinking at Scale
- 2. Foundation Course in UX & UCD Evening Course 8 Weeks Intermediate Course in UX Daytime Course 6 Weeks Designing a Chatbot Evening Course 6 Weeks In Person Training, Shoreditch Prices from £850 Small Class Sizes of 10 Taught by Industry Leading Practitioners
- 6. UTC-05:00
- 10. Slow
- 11. “I have been working with my colleagues for 5 years. I’ve never seen or met them in-person…”
- 12. “I have been working with my colleagues for 5 years. I’ve never seen or met them in-person…” “I spend most of my day in meetings or on the phone”
- 13. “I have been working with my colleagues for 5 years. I’ve never seen or met them in-person…” “I spend most of my day in meetings or on the phone” “I feel as if I don’t have a voice because I’m located so far from my manager”
- 14. Silos
- 16. + +
- 17. + +
- 18. CUSTOMER
- 19. Confusing
- 20. Design thinking is a methodology used to solve complex problems and innovate.
- 25. IBM Design Thinking The Loop Observe Reflect Make © 2017 IBM Corporation | IBM Confidential
- 27. Observe Research Empathise Understand
- 28. Reflect Align Share Plan
- 29. Make Explore Prototype Build
- 30. 1000+
- 31. 90,000+
- 32. 30
- 39. 2012
- 41. $215 3/15/13 $121 2/12/16 “We believe IBM is effectively in decline.” Kulbinder Garcha, Analyst, Credit Suisse August 2013
- 43. $215 3/15/13 $121 2/12/16 “IBM Stock Climbs on Q3 Earnings, Revenue Beat” thestreet.com October, 2017 $180 2/22/17
- 45. Collaboration at scale Human-centered outcomes Changing company culture
- 46. IBM Design :: IBM Confidential :: © IBM Corporation IBM Design Thinking Human-centred outcomes at speed and scale
- 47. Thank you.
- 48. Foundation Course in UX & UCD Evening Course 8 Weeks Intermediate Course in UX Daytime Course 6 Weeks Designing a Chatbot Evening Course 6 Weeks In Person Training, Shoreditch Prices from £850 Small Class Sizes of 10 Taught by Industry Leading Practitioners