MUXL Conference 2017 - SAVRAJ MATHARU - AR a Leap into Darkness
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MUXL was proud to present its third edition of the annual Mobile UX London Conference - https://mobileuxlondon.com Educator and technologist Savraj Matharu is a leader in digital, interactive media and creative technology with a track record of success. Ranging from developing and creating powerful apps, creating compelling user interfaces to digital online branding through innovation and contemporary workflows. Being widely recognised for his entrepreneurial skills with the ability to monetize creative ideas through technology, Savraj’s work relies on building on innovation protocols with consumer faced outcomes for creative industries, and has been responsible for founding and co-founding several successful technology initiatives with international recognition. AR opens various types of doors and exciting possibilities particular within the mobile context, it presents opportunities to develop compelling, immersive and engaging experiences for end users. It also presents many challenges and obstacles for design and development, how can we overcome this? What are the barriers to entry? How can we facilitate UCD approaches to maximise the potential for AR and transformative mobile experience for an enhanced HCI and greater UX solutions?
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MUXL Conference 2017 - SAVRAJ MATHARU - AR a Leap into Darkness
- 2. Foundation Course in UX & UCD Evening Course 8 Weeks Intermediate Course in UX Daytime Course 6 Weeks Designing a Chatbot Evening Course 6 Weeks In Person Training, Shoreditch Prices from £850 Small Class Sizes of 10 Taught by Industry Leading Practitioners
- 3. AR A Leap into Darkness Welcome AR a Leap into Darkness 1
- 4. Hello § Savraj Matharu § S.matharu@westminster.ac.uk § Program Director and Founder of Interactive Media Practice Masters § Combines creativity, technology, innovation. § STEAM based § AR, VR, Hack Labs, UX, UCD, Prototyping, Data ì Actively engaged with Industry. ì Exciting, new ways of thinking. ! 2 Savraj Matharu | AR| MUXL Conference 2017
- 5. 4th Industrial Revolution § 2020 will see the 4th Industrial Revolution, changing the way we live. § Advanced robotics and autonomous transport. § AI and machine learning, advanced materials, biotechnology and genomics. § AR VR § Digital currency – Block chain, crypto currencies https://www.weforum.org/agenda/2016/01/the-10-skills-you-need-to-thrive-in-the-fourth-industrial-revolution/ Savraj Matharu | AR| MUXL Conference 2017 3
- 7. Enter AR § Presents strong potential for mobile in new and innovative ways. § AR enables interaction through enhancing the users (perception) of reality. § Pokémon Go highlighted the significant importance of mapping and connecting and interacting with the real world. § AR also presents interesting possibilities to solve problems § Harry Potter Game Wizards Unite 5
- 8. Reinventing User Engagement via AR § Cracking the code to User Engagement § Taking ideas from Pokémon Go: § Reinventing User Engagement § Lifting discussion on gamification § According to Giga Information, § gamification increases customer activity online by an average of 68%, and social sharing by 22% Source: https://www.koombea.com/blog/pokemon-go-reinventing-user-engagement/ 6
- 10. Applications § Augmented Reality presents many interesting possibilities, in particular within the mobile context. § Apple recently announced ARKit § Google has also recently launched ARCore for android users too ! 8 Savraj Matharu | AR| MUXL Conference 2017
- 11. Functionality & Triggers § Markers - Graphic images often referred to as “fiducials” are created to be easily recognized by common machine vision techniques. § One common place where Marker Based AR can be found is in print advertising campaigns. § Case study Audi § 3 Types of markers § UPC Barcode capable of holding a small amount of information § 2-D Code (QR Code, Microsoft Tag carry information in two directions: vertically and horizontally holds more data § 2-D Image Recognition – expanding on fiducial appears invisible to the user digital watermark. 9
- 12. Audi AR § The user points their device camera at the page. Using the camera’s vision, the app locates and recognizes the fiducial printed on the page and transmits a query back to its server. § The server then returns a data set back to the mobile device. § That data contains a 3D rendering of the automobile that the user sees on their view screen. § The camera remains pointed at the page where the fiducial serves as a registration device for the position and orientation of the image. § This enables the user to rotate the magazine or walk around it to view the car from any angle. 10
- 13. Audi AR Case study https://www.myaudiworld.sg/assets2/PDF/AudiMagzine/Audi-Magazine-2016-01.pdf Watch Video – mute music https://www.youtube.com/watch?v=ZT7MA9pfatw 11 Savraj Matharu | AR| MUXL Conference 2017
- 19. Geo Location § Enter Location-Based Augmented Reality § Location comes into it when you combine your augmented reality technology with GPS, location sensors and geospatial data techniques. § uniquely engaging experience for the user 17
- 20. Challenges § Accuracy issues, various sensors on the smartphone must be queried correctly at the same time so that position § You need to be able to accurately display points of interest or the “virtual” aspects you want layered on the screen. § Technique used for calculating the distance between two points must be efficient and reliable Location-based Mobile Augmented Reality Applications Challenges, Examples, Lessons Learned http://dbis.eprints.uni-ulm.de/1028/1/Geig_2014.pdf 18
- 21. AR Uses § Gaming § Educational books § Training, various industries; Military, Aviation, Medical § Mapping § Assisting elderly § Engaging an audience § Much more You’re really only limited by imagination From education, discovery and development users of AR have the opportunity to be “first movers” in an innovative field. 19
- 22. Disruption § Conclusively AR presents innovative opportunities for engaging users § Be the creative disrupter § Be the taste maker § Be the innovator § “If you're not progressing, you're regressing; so, keep moving forward”. Elon Musk 2017 Ted Talk 20 Savraj Matharu | AR| MUXL Conference 2017 END
- 23. Ref § http://dbis.eprints.uni-ulm.de/1028/1/Geig_2014.pdf § https://www.pokemongo.com § http://www.telegraph.co.uk/gaming/guides/harry-potter-go-pokemon-wizards- unite-new-game-niantic-labs/ § http://design-milk.com/audi-tt-augmented-reality-brochure-brings-virtual-cockpit- life/ § https://www.koombea.com/blog/pokemon-go-reinventing-user-engagement/ § https://www.koombea.com/blog/increase-user-engagement-apps-gamification/ § http://augmera.com/?p=335 § https://www.theprimacy.com/blog/finally-4-real-world-uses-for-augmented- reality/ § https://www.quora.com/What-are-the-best-platforms-tools-for-making-a- geolocation-based-Augmented-Reality-app § https://blog.instabug.com/2017/09/augmented-reality- tools/?utm_campaign=artools&utm_medium=social&utm_source=quora 21
- 24. Foundation Course in UX & UCD Evening Course 8 Weeks Intermediate Course in UX Daytime Course 6 Weeks Designing a Chatbot Evening Course 6 Weeks In Person Training, Shoreditch Prices from £850 Small Class Sizes of 10 Taught by Industry Leading Practitioners